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Cultivate a trusted community for your products
A LinkedIn Product Page is a hub for brands to promote their products and grow their businesses, for product users to share their experiences and be recognized for their expertise, and for buyers to make confident decisions about products in a trusted environment. By bringing these communities together, we aspire to build the world’s premier marketplace for B2B products.
Drive valuable action with 6 CTA button options
Share a brief overview of what your product is all about
Bring your product to life with your best media (images and/or videos)
Build social proof by spotlighting your customers
Gather reliable product insights and reviews from our trusted professional community
LinkedIn Product Pages
Getting Started Guide
LinkedIn Page Showcase Page Product Page
Goal Establish brand presence with LinkedIn’s professional community
Showcase brands / lines of business under one parent company
Build a trusted community of experts and advocates around a specific product
Best for Top-funnel marketing: build brand awareness, highlight talent and culture, and showcase thought leadership
Mid-funnel marketing: further educate prospects by spotlighting portfolio of solutions and capabilities
Bottom-funnel marketing: connect prospects to experts, generate leads, and cultivate Voice of Customer
Resources needed
- Community Manager - Social Media Manager - Community Manager - Social Media Manager
Part of Product Marketing Manager’s role (3-5 hours for set up, 2-5 hours monthly maintenance)
Examples LinkedIn Page • LinkedIn Marketing Solutions
- LinkedIn Sales Solutions - LinkedIn Talent Solutions - LinkedIn Campaign Manager - LinkedIn Sales Navigator - LinkedIn Recruiter - LinkedIn Talent Insights
An introduction to LinkedIn Pages
We offer three types of LinkedIn Pages, tailored to your needs.
Getting
started
checklist
Fill out your LinkedIn Product Page
Identify and prepare key stakeholders
It will take a member of your Product Marketing team a few hours to set up and publish the Product Page. Be sure to also make this person a Page admin.
Once the Product Page is published, a member of your Social Media or Community team should regularly check and moderate user reviews and ratings.
Publish your Product Page
Need help with your LinkedIn Product Page? Please contact your account manager.
Website URL
Add your company website URL or repeat your CTA URL — depending on your marketing goal.
Pro tips:
- Use a shorter vanity URL if the actual URL is too long - To maximize traffic to your CTA URL, repeat your CTA URL - To drive awareness for your brand or full product portfolio, add your company website URL
Product users
Add the target audience for the product — up to 10 job functions or indicate your product is intended for everyone. Be comprehensive when adding your target users, as this impacts how your product shows up in LinkedIn search results.
Visual assets
Upload five files (videos and images). We recommend a mix of three videos and two static images, as members respond well to video content.
Video pro tips:
- Consider creating a brand (top-of-funnel) video, a product demo video (mid- funnel), and a customer testimonial video (mid-funnel), to cater to all Page visitors who may be either unfamiliar or familiar with your product - Keep videos short and to the point (in the LinkedIn feed, videos that are 3 minutes or shorter perform best) - Make sure your videos are in a mp4 format and include closed captions for mobile users - To drive excitement and interest, ensure the video’s preview frame is a compelling image — you can either use the first frame of the video or upload a custom thumbnail image for the video preview frame - Host your product videos on LinkedIn to ensure optimal user experience
Image pro tip: Pick simple images that showcase broad use cases as well as top features, such as the product dashboard or app home screen.
Customers
To showcase the full breadth of your product scope, showcase a mix of customers (at least seven) that span various industries and company sizes. Obtain your customers’ advance permission to mention their company name and to use their logo.
