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LVMH TEST EXAM QUESTIONS
What is equity about?
- It's about demographic difference
- It's about the organization's culture and social climate
- It's about fairness based on individuals' varying life experiences
- None of the above - Correct Answer ✔️ ✔️ It's about fairness based on individuals' varying life experiences How can you help your (future) organization harness diversity in a way that promotes greater inclusion?
- Being aware that out-group bias exists and we are all prone to it
- Being open to difference and learning helps counteract exclusion
- Acting as an ally when you see inequity or exclusion
- All of the above - Correct Answer ✔️ ✔️ All of the above
The circular economy is a free market system in which temporary positions are common and organizations hire independent workers for short-term commitments.
True False - Correct Answer ✔️ ✔️ False
The goal of the IME (Institut des Metiers d'Excellence) is to...
- Protect Biodiversity
- Transmit savoir-faire
- Empower local communities
- All of the above - Correct Answer ✔️ ✔️ Transmit savoir-faire Which of the following statements are Guerlain's nature-driven guiding principles?
- Collecting - Experimentation - Making
- Collecting - Making - Delivering - Correct Answer ✔️ ✔️ Collecting - Experimentation - Making Yes or No: "Every designer shares the same creative process" - Correct Answer ✔️ ✔️ No
When creating a new perfume, Thierry Wasser first tries to
- Select the raw materials that are available
- Understand where the concept of the perfume comes from
- Test a new raw material - Correct Answer ✔️ ✔ ️ Understand where the concept of the perfume comes from At Louis Vuitton, what does every design project start with?
- Researching
- Prototyping
- Making
- Delivering - Correct Answer ✔️ ✔️ Researching
A brand DNA is based on...
- Heritage
- Positioning
- Values
- All of the above - Correct Answer ✔️ ✔️ Heritage & values When talking about codes, a subtle signal could be...
- A color
- An emblem
- A shape
- A print - Correct Answer ✔️ ✔️ A color
An emblem
According to Carole Bildé, her first role as Marketing and Communication Director for Veuve Clicquot is to...
- develop relationships with the retailers
- engage customers and make Veuve Clicquot the most desirable Champagne brand create new productsChampagne brand
- create new products - Correct Answer ✔️ ✔ ️ engage customers and make Veuve Clicquot the most desirable Champagne brand Veuve Clicquot has a key code that is an asset of identity and recognition:
- A grape
- The Bold Programme
- The orangish-yellow color - Correct Answer ✔️ ✔️ The orangish-yellow color When talking about codes, luxury consumers are now looking for...
- Loud signals or codes
- More discreet ways of expressing themselves - Correct Answer ✔ ️ ✔ ️ More discreet ways of expressing themselves A key asset for Sephora branding is its rich and inclusive offer
Yes or No - Correct Answer ✔️ ✔️ Yes
Experiential Marketing is a must have today for Brands. To engage customers, brands have to Please select 3 answers
- Delight them
- Immerse them
- Entertain them
What is the name of the division conglomerating all of LVMH's wines & spirits brands?
- Moët Hennessy
- Clos des Lambrays
- LVMH W&S
- Hennessy - Correct Answer ✔️ ✔️ Moët Hennessy
Select the oldest Maison among the LVMH Wines & Spirits brands?
- Belvedere
- Clos Des Lambrays
- Terrazas Des Los Andes
- Glenmorangie - Correct Answer ✔ ️ ✔ ️ Clos Des Lambrays
What is the business sector generating the highest share of revenues in 2020?
- Selective retailing
- Fashion & leather goods
- Wines & spirits
- Perfumes & cosmetics - Correct Answer ✔️ ✔️ Fashion & leather goods How many stores do Fashion & Leather Goods Maisons manage?
- +2000 - Correct Answer ✔️ ✔ ️ +
Which was the first Perfume launched in 1947 by Christian Dior?
- Sauvage
- J'Adore
- Miss Dior - Correct Answer ✔️ ✔️ Miss Dior
Hospitality What is the weight of the Perfumes activity in the perfumes & Cosmetics division?
- 10%
- 35%
- 70%
- 85% - Correct Answer ✔ ️ ✔️ 35%
What are the core values of LVMH? - Correct Answer ✔️ ✔️ Creativity & Innovation Entrepreneurial spirit Sense of commitment Quest for excellence Which of the following statements is NOT one of the 6 pillars of the LVMH business model?
- Centralized Organization Creating Synergies Sustaining Savoir-Fraire Balance across business segments and locations - Correct Answer ✔ ️ ✔ ️ Centralized Organization
Among the four typologies of Chinese Consumers, which of the following groups are considered as key drivers within the international landscape?
- domestic chinese
- nomadic overseas chinese
- frequent outbound travellers
- overseas chinese - Correct Answer ✔️ ✔️ Nomadic overseas chinese Frequent outbound travellers Select two sentences that represent innovation at LVMH?
The human touch within the tech world Which characteristics may help to measure the luxuriousness of an offer?
- price
- scarcity
- quality
- signed by brands - Correct Answer ✔️ ✔️ price
scarcity quality signed by brands True or false: Consumers place a greater value on customized products because it answers their need for uniqueness. - Correct Answer ✔️ ✔️ True
How are eco-conscious customers adapting their consumption?
- Rethinking the product as a service (rental) and not only a good to own
- Owning goods
- Rediscovering vintage products
- Buying new products - Correct Answer ✔️ ✔ ️ Rethinking the product as a service (rental) and not only a good to own
Rediscovering vintage products According to Bain & Company, online sales will represent, by 2025...
- 12% of the luxury sales
- 25% of the luxury sales
- More than 30% of the luxury sales - Correct Answer ✔ ️ ✔️ More than 30% of the luxury sales How do Fashion & Leather Goods Maisons offer their clientéle unique experiences?
- Scarcity
- Quality
- Time
- Identity - Correct Answer ✔️ ✔️ Time What are the three types of value created by brands and perceived by customers?
- Emotional value
- Social value
- Monetary value
- Functional value - Correct Answer ✔️ ✔️ Emotional value
Social value Functional value Emotional value...
- ...of a good, service or experience offered by a brand is based on the perceived utilitarian, or physical performance.
- ... is the perceived value acquired from the association with one or more specific social groups.
- ... is the perceived value acquired from the association with one or more specific social groups.
- None of the above - Correct Answer ✔️ ✔️ ... is the perceived value acquired from the association with one or more specific social groups. Sustainability and sustainable development can be seen as the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs. Yes or no? - Correct Answer ✔️ ✔️ Yes Which of the following are part of LVMH's LIFE 360 Program to positively impact the environment?
