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M426-Sports Marketing Mid-Term Exam Questions with Answers Rated 100%, Exams of Nursing

Chamberlain College of NursingNursing

M426-Sports Marketing Mid-Term Exam Questions with Answers Rated 100% What are the key components to the definition of sport marketing? - - - - - Answers-- Product - Pricing - Promotions - Distribution ________________: the process of designing and implementing activities for the production, pricing, promotion, and distribution of a sport product or sport business product to satisfy the needs or desires of consumers and to achieve the company's objectives. - Answers-Sport Marketing What purpose does marketing serve in a sport organization? - Answers-Increase revenue What are the 2 thrusts of sports marketing? - - - Answers-- Marketing of sport - Marketing through sport

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M426-Sports Marketing Mid-Term Exam Questions
with Answers Rated 100%
What are the key components to the definition of sport marketing?
-
-
-
- - Answers-- Product
- Pricing
- Promotions
- Distribution
________________: the process of designing and implementing activities for the
production, pricing, promotion, and distribution of a sport product or sport business
product to satisfy the needs or desires of consumers and to achieve the company's
objectives. - Answers-Sport Marketing
What purpose does marketing serve in a sport organization? - Answers-Increase
revenue
What are the 2 thrusts of sports marketing?
-
- - Answers-- Marketing of sport
- Marketing through sport
2 Thrusts of sports marketing?
-______ _______ ______: sponsorships.
-______ _______ ______: sporting events, sporting goods, personal training, sports
information. - Answers-- Marketing through sport
- Marketing of sport
What does "bundle of benefits" refer to as it concerns marketing the sport product? -
Answers-- Bundle of benefits refers to what a consumer would get out of purchasing or
consuming a specific product.
__________: a company focusing only on their objectives, not what the consumer
wants.---Near sidedness - Answers-Marketing Myopia
Marketing Myopia:
- Focusing on the ________ and ________ as opposed to the _______ and ________
of consumers. - Answers-- Goods and Services
- Wants and Needs
Marketing Myopia:
- Focusing on the _____-term sales rather than the ______-term relationship.
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Download M426-Sports Marketing Mid-Term Exam Questions with Answers Rated 100% and more Exams Nursing in PDF only on Docsity!

M426-Sports Marketing Mid-Term Exam Questions

with Answers Rated 100%

What are the key components to the definition of sport marketing?

    • Answers-- Product
  • Pricing
  • Promotions
  • Distribution ________________: the process of designing and implementing activities for the production, pricing, promotion, and distribution of a sport product or sport business product to satisfy the needs or desires of consumers and to achieve the company's objectives. - Answers-Sport Marketing What purpose does marketing serve in a sport organization? - Answers-Increase revenue What are the 2 thrusts of sports marketing?
    • Answers-- Marketing of sport
  • Marketing through sport 2 Thrusts of sports marketing? -______ _______ ______: sponsorships. -______ _______ ______: sporting events, sporting goods, personal training, sports information. - Answers-- Marketing through sport
  • Marketing of sport What does "bundle of benefits" refer to as it concerns marketing the sport product? - Answers-- Bundle of benefits refers to what a consumer would get out of purchasing or consuming a specific product. __________: a company focusing only on their objectives, not what the consumer wants.---Near sidedness - Answers-Marketing Myopia Marketing Myopia:
  • Focusing on the ________ and ________ as opposed to the _______ and ________ of consumers. - Answers-- Goods and Services
  • Wants and Needs Marketing Myopia:
  • Focusing on the _____-term sales rather than the ______-term relationship.
  • EX: ticket sales--Explain. - Answers-- Short
  • Long
  • Trying to sell as many tickets as possible each season as opposed to reaching out to renewing customers or season ticket holders and seeing what it is that they want and need. Marketing Myopia: In reference to Sport Marketing
  • Over-reliance on ___________.
  • Ignoring __________.
  • Confusion between _________ and _________. - Answers-- Winning
  • Competition
  • Promotions and Marketing How is marketing the sport product different than marketing a non-sport product? - Answers-- You produce and consume the product all at the same time. What makes sport unique?/What makes sport marketing different? (15 elements) (Remember the popcorn sentence) - Answers-- I eat popcorn so i never can cut down under weight. does that open in? What makes sport unique?/What makes sport marketing different? (15 elements)--What are they? - Answers-- Intangible, experiential, and subjective
  • Elicit strong personal and emotion identification
  • Produced and consumed simultaneously
  • Social facilitation
  • Inconstant and unpredictable
  • No control over core product
  • Compete and cooperate simultaneously
  • Consumers consider themselves experts
  • Demand fluctuates widely
  • Universal appeal and permeates other elements of life
  • Widespread media exposure
  • Difficult to price with traditional job costing methods
  • Total consumption price much larger than price of core product
  • Outsourced services
  • Indirect revenue > direct revenue What makes sport unique?/What makes sport marketing different?:
  • Everyone is experiencing it differently. A) Produced and consumed simultaneously B) Inconstant and unpredictable C) Intangible, experiential, and subjective D) Universal appeal and permeates other elements of life - Answers-C) Intangible, experiential, and subjective

What makes sport unique?/What makes sport marketing different?:

  • Example: Domestic Abuse A) Elicit strong personal and emotion identification B) Universal appeal and permeates other elements of life C) Widespread media exposure D) Outsourced services - Answers-B) Universal appeal and permeates other elements of life What makes sport unique?/What makes sport marketing different?:
  • Food, tickets, merchandise, parking, travel, ect. A) Total consumption price much larger than price of core product B) Indirect revenue > direct revenue C) Difficult to price with traditional job costing methods D) Outsourced services - Answers-A) Total consumption price much larger than price of core product What makes sport unique?/What makes sport marketing different?:
  • Example: IMG College handling sponsors marketing for UC as well as other schools. A) Widespread media exposure B) Indirect revenue > direct revenue C) Compete and cooperate simultaneously D) Outsourced services - Answers-D) Outsourced services What are the 4 P's of the Marketing Mix? - Answers-- Product
  • Price
  • Promotion
  • Place Marketing Mix:
  • Branding, packaging, development, maintenance, benefits. A) Product B) Price C) Promotion D) Place - Answers-A) Product Marketing Mix:
  • Objectives, techniques, adjustments, determinants. A) Product B) Price C) Promotion D) Place - Answers-B) Price Marketing Mix:
  • _______ _______: ways to entice short term sales.
  • _________: information about our organization which can be through the media for free.
  • _______: paying for a message
  • Face to face, timing, cost. A) Product B) Price C) Promotion D) Place - Answers-C) Promotion
  • Sales promotions
  • Publicity
  • Advertising Marketing Mix:
  • Distribution, location, inventory, warehousing, retailing. A) Product B) Price C) Promotion D) Place - Answers-D) Place ______________: an approach to sport marketing where organizations undertake careful planning prior to implementation and evaluating marketing activities designing to meet organizational goals. - Answers-Strategic Sport Marketing What are the steps to the Strategic Marketing Process? (5 steps) - Answers-- Analyze market and organization
  • Develop goals and objectives
  • Develop a marketing mix plan
  • Integrate the marketing plan
  • Control and evaluate What are the steps to the Strategic Marketing Process? (5 steps)
  • What is the sentence to remember? - Answers-- All
  • Dumb
  • Dudes
  • In
  • Capri's Strategic Marketing Process: Step 1-Analyzing market and organization
  • What are the 4 C's - Answers-- Company
  • Consumers
  • Competitors
  • Culture/Climate Strategic Marketing Process: Step 1-Analyzing market and organization
  • What question would we ask about COMPANY? - Answers-- What do we know about your organization and its capabilities?
  • What does SMART stand for? - Answers-- Specific
  • Measurable
  • Attainable
  • Relevant
  • Timely Why is it important to evaluate your marketing efforts on a regular basis? - Answers-- "Just because you run a promotion and it works doesn't mean that it works for the reasons that you thought it would." Describe the process of becoming a committed consumer. (3 main steps) - Answers-- Socialization
  • Involvement
  • Commitment The Committed Consumer: _______: attitudes, feelings, and emotions about a product. - Answers-Affective The Committed Consumer:
  • What is the importance of affective involvement to this process? - Answers-- When people feel, they act. The feeling is what leads to the doing. Motives for Spectator Attendance: Which motives have been found to be important to attendance decisions? (8) - Answers-- Vicarious Achievement
  • Acquisition of Knowledge
  • Aesthetics
  • Drama/Eustress
  • Escape
  • Physical Attractiveness of Athletes
  • Physical Skills of the Participants
  • Social interaction Motives for Spectator Attendance:
  • We seek the feeling of success. A) Drama/Eustress B) Social Interaction C) Vicarious Achievement D) Acquisition of Knowledge E) Escape F) Physical Attractiveness of Athletes G) Aesthetics H) Physical Skills of the Participants - Answers-C) Vicarious Achievement Motives for Spectator Attendance:
  • We want to know everything about the game.

A) Drama/Eustress B) Social Interaction C) Vicarious Achievement D) Acquisition of Knowledge E) Escape F) Physical Attractiveness of Athletes G) Aesthetics H) Physical Skills of the Participants - Answers-D) Acquisition of Knowledge Motives for Spectator Attendance:

  • The beauty of the game. A) Drama/Eustress B) Social Interaction C) Vicarious Achievement D) Acquisition of Knowledge E) Escape F) Physical Attractiveness of Athletes G) Aesthetics H) Physical Skills of the Participants - Answers-G) Aesthetics Motives for Spectator Attendance:
  • The positive stress you feel during a sporting event. A) Drama/Eustress B) Social Interaction C) Vicarious Achievement D) Acquisition of Knowledge E) Escape F) Physical Attractiveness of Athletes G) Aesthetics H) Physical Skills of the Participants - Answers-A) Drama/Eustress Motives for Spectator Attendance:
  • Sports are an outlet. A) Drama/Eustress B) Social Interaction C) Vicarious Achievement D) Acquisition of Knowledge E) Escape F) Physical Attractiveness of Athletes G) Aesthetics H) Physical Skills of the Participants - Answers-E) Escape Motives for Spectator Attendance:
  • Attracted to Players A) Drama/Eustress B) Social Interaction
  • Cutting Off Reflected Failure Describe the steps involved in the Decision-Making Process: (5) - Answers-- Need Recognition
  • Information Search
  • Evaluation of Alternatives
  • Purchase
  • Post-Purchase Evaluation Decision-Making Process: Describe the INTERNAL factors that might influence this process? (Name some of the
    • Answers-- Motives
  • Perceptions
  • Attitudes
  • Experiences
  • Personality
  • Involvement
  • Identification
  • Learning Decision-Making Process: Describe the EXTERNAL factors that might influence this process? (Name some of the
    • Answers-- Reference Groups
  • Socialization
  • Social Class
  • Culture
  • Marketing Efforts Decision-Making Process: Describe the SITUATIONAL factors that might influence this process? (Name some of the 5) - Answers-- Physical and Social
  • Surroundings
  • Task definition
  • Timing
  • Existing mood What other factors have been found to influence game attendance among sport consumers? (4) - Answers-- Game attractiveness
  • Economic factors
  • Sociodemographics factors
  • Residual preferences Other Factors Influencing Attendance:
  • What are some examples of Game Attractiveness? (6) - Answers-- Popularity of sport
  • Presence of star players
  • Opponent
  • Team record
  • Promotions/entertainment
  • Special events Other Factors Influencing Attendance:
  • What are some examples of Economic Factors? (4) - Answers-- Income
  • Ticket prices
  • Competition
  • Economy Other Factors Influencing Attendance:
  • What are some examples of Sociodemographic Factors? (6) - Answers-- Population size
  • Age
  • Gender
  • Ethnicity
  • Income
  • Education Other Factors Influencing Attendance:
  • What are some examples of Residual Preferences? (4) - Answers-- Weather
  • Stadium quality
  • Convenience
  • Accessibility Why conduct Market Research?
  • Without it you are not _________, you are ___________. - Answers-- Marketing
  • Guessing _______ _______: a systematic process of collecting, analyzing, and reporting information to enhance decision making in the marketing process. - Answers-Market Research What value does market research have to a sport organization? - Answers-- It helps enhance decision making in the marketing process. How might data collected from the market research process be utilized? (euuiigggghh- Helpful Hint) (3) - Answers-- Understand the 4 C's-- Company, Customers, Competitors, and Climate
  • Identify and define marketing opportunities, problems, and threats.
  • Generate, refine, evaluate, and monitor marketing activities. What are the steps involved in conducting market research? (5 Steps) (DICDA) - Answers-- Define the problem
  • Identify data collection methods
  • Choose appropriate sample
  • Avoid threatening questions What types/forms of questions are common in market research? (2) - Answers-- Open
  • Closed Describe the various options for basic data analysis. (5) - Answers-- Measures of central tendency
  • Dispersion
  • Frequency
  • Theme analysis
  • Cross-tab analysis Why do marketers engage in segmentation practices?
  • Focus on customers that are _______ ______ to ______.
  • Create specialized _______for _______ customer groups. - Answers-- Focus on customers MOST LIKELY to BUY.
  • Create specialized TACTICS for SPECIFIC customer groups. What are the common bases for segmenting in the market? (4) (SS-PP) - Answers- State of Being (Demographics) State of Mind (Psychographics) Product Benefits Product Usage (Behavioral) Bases for Segmenting:
  • Demographics A) Product Benefits B) State of Being C) State of Mind D) Product Usage - Answers-B) State of Being Bases for Segmenting:
  • Psychographics A) Product Benefits B) State of Being C) State of Mind D) Product Usage - Answers-C) State of Mind Bases for Segmenting:
  • Behavioral A) Product Benefits B) State of Being C) State of Mind D) Product Usage - Answers-D) Product Usage Describe the grouping options within each segmentation typology:
  • State of Being (8) - Answers-- Geography
  • Age
  • Family Life Cycle
  • Income
  • Education
  • Gender
  • Sexual Orientation
  • Race and Ethnicity Describe the grouping options within each segmentation typology:
  • State of Mind (7) - Answers-- Lifestyle
  • Attitudes
  • Interests
  • Identification
  • Opinions
  • Beliefs
  • Preferences Describe the grouping options within each segmentation typology:
  • Product Usage (3) - Answers-- High
  • Moderate
  • Low Bases for Segmentation:
  • What are AIO dimensions? - Answers-- Activities
  • Interest
  • Opinions