Management Information Systems (CID1001)
Sem 1(2020/2021)
TUTORIAL 4 GROUP 4
Presented by:
Lavanya Laksmi A/P Periasamy U2003196
Ooi Chia Yee U2003313
Mingjie He S2022496
Amiratul Shuhada bt Roslan 17207198/1
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Management Information Systems (CID1001)
Sem 1(2020/2021)
TUTORIAL 4 GROUP 4
Presented by: Lavanya Laksmi A/P Periasamy U Ooi Chia Yee U Mingjie He S Amiratul Shuhada bt Roslan 17207198/
What is Open Innovation ?What is Open Innovation? What are the advantages and disadvantages of open innovation?^ What are the advantages and disadvantages of open innovation? Discuss how organizations can use technologies to facilitate Open Innovation.
Discuss how organizations can use technologies to facilitate Open Innovation. Discuss the Open Innovation Practices among Malaysian Companies.
Discuss the Open Innovation Practices among Malaysian Companies.
OPEN INNOVATIONOPEN INNOVATION
(^) the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and expand the markets for external use of innovation
- (^) Place of innovation = inside and outside the company
- This approach to place external ideas and external paths to market on the same level of importance as that reserved for internal ideas and paths to market during the Closed Innovation Era
WHAT
IS
OPEN
INNOVATION?
Closed innovation Open Innovation
Advantages and
Disadvantag
es of the Open Innovation 、
8
Advantages
Building a
strong
communit
y
Innovatio
n risk
reduction
New
revenu
e
stream
s
Cost reduction
Time-to-
market
acceleration
(^10)
Advantages
3.New revenue streams
- Profits can be from secondary products or the primary ones.
- Giving a chance to enter another market.
4.Building a strong
- great benefit of open innovation is taking the No matter the size of your organization, a community time to keep touch with your fans and your soulmates, news talents.
11
Disadvantages
Diminishing returns - opportunity cost
Legal problems in the open innovation
Cultures in different companies are different
Changing of the operational system
(^13)
DISAdvantages
3.Changing of the operational system
4.Legal problems in the open innovation
- The transformation from a company that is used to just innovating by their own into a company that openly innovates with 0ther companies, requires a lot of changes on both the operational and the structural levels.
- Intellectual property rights (IPR)
- Terms and conditions
Discuss how
organizations can use
technologies to facilitate Open Innovation.
Discuss how
organizations can use
technologies to facilitate Open Innovation.
Domino’s pizza
Used technology in several targeted ways to facilitate communication between them and their clients
Domino’s reported a more than doubled fourth-quarter profit
Result of the campaign?
Mounting criticism of their pizza from focus groups and social media sites
Decided to try something new
Created an online pizza ordering tool
EXAMPLE:
(^17)
(^) Typical duration is long term (^) Exclusiveness of technology and knowledge exploitation (^) Most of the medical R&D is still done in the traditional, costly and slow way.
Internal^ Internal R&D R&D
Value creation through open platforms
(^19) INTERACTIONS
CONSUMER^ CONSUMER S S
APPLE
Take the apps on iOS products
Makes them so valuable^ that phone makers^ All kinds of needs or operating system
Health, others are into mobile news, books and^ gaming, some in music etc.
customize their^ Users can exactly like they^ user experience want to
(^20)
EXAMPLE: