marketing 3410 ch3
baby boomers - correct answer born between 1946 and 1964 (ages 71-53)
generation x - correct answer born between 1965 and 1976 (ages 52-41)
generation y - correct answer born between 1977 and 1994 (ages 41 to 23)
culture - correct answer the set of values, ideas, and attitudes that are learned and
shared among members of a group
gross income - correct answer the amount of money a person makes in a year
disposable income - correct answer money consumer has after paying taxes
discretionary income - correct answer money remaining after paying taxes and
necessities
laws - correct answer society's values and standards that are enforceable in court
ethics - correct answer moral principals and values that govern the actions and
decisions of an individual or group
moral idealism - correct answer considers certain rights or duties universal
regardless of outcome
utilitarianism - correct answer considers "greatest good for the greatest number" by
analyzing costs and benefits of decisions
