<Developing new product-customer-centered new product development, product
development>
1. Executive summary; brief summary of the main goals-plan’s major point
quickly
-idea screening(Real-Win-Worth)
-concept development and testing
(product possibility: target market 결결결결 결 결결 or 결결, product idea 결결 결결 결 결결, 결결결
결결 결
concept development: concept 결결결 결결!)
Concept: 결결, 결결(결결결 결결 결결결가), 결결가, 결결결 결결결결 결결, 결결
▪ societal marketing concept(society-human welfare 결결결결결결, company-profits,
consumers-wants, satisfaction)
▪ product-oriented definition & market-oriented definition 결결
(company mission-objectives and goals-business portfolio)
2. situation analysis
-SWOT, pure monopoly 결 결 결 결결결(no, 결결결 결결결 결결결 결 결결 결결결결결 결결결 결 결결 결결 결결가 가
결결결결, 결결결결결 결결결 결결결)
3. marketing research(observational research-online marketing research,
online survey; 결결결결, 결결, 결결결결 결, 결결결결)
4. marketing budget for the first year-pricing 결결
👉pricing: target costing(based on competition-based pricing) 결결 결 break-even
pricing 결결결+결결결+결결결+결결결+결결결결결 결결결 결 결결 결 결결가
-결결결결결결 결결
-결결결 결결(결결 결결결 결결결 결결)
fixed costs+variable costs= total costs 결결/
promotional pricing-special event pricing or limited time offers 결결결결결결결
결결 결결 or 결결 결결(e.g. 1 결결 결결결결-5 결, 1 결 결결 결가/결결결결 결결-4 결 결결결 결 결결 결결결 결결결가)
5. sales, market-share, and marketing mix; long-run sales, profit goals, and
marketing mix strategy
👉social responsibility: 결결결 결결결결, 결결결결결결 결결, 결결결 결결결결 결결결결결 결결 결
👉marketing mix(market segmentation, market targeting, positioning &
differentiation-4Ps)
-marketing strategy development(customer-engagement marketing 결결결결 결결 결결결결
결결 결결 결결결결)
▪ target market description
▪ value & proposition planned; outlines the price(target costing), distribution
결결결결결 결결-결결결 결결 결 결결결 결 결 결결 결결결(결결결결결결결)
▪ test marketing(standard test market-결결, micro macro demographic environment
결결 결 결결)
7. business analysis(-결결결 결결결결결 결결 결결결 sales, costs, and profit projection;결 결결가-
find out the satisfaction of the company’s objectives)
-결결결결결결 결결결: 결결결결결 결결(결결결결결, 결결결결,
-결결결결결결 결가:
-결결결결: 결결결(결결결결 결결결, 결결 결결결결 결결결결결결 결 결결 결결 결결결-결결 결결결결 결결결 결결)
-결결결결결(결결-결결 결결, 결결결 결결결)
-결결결결(결결 결결 결결 결 결결 결결결결 결결 결결 결결결 결결가-결결결 결결결결결 결 결결결 결결결결 결결가가 )
-결결결결(결결결결 결결결결 결결결결)
