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MARKETING MANAGEMENT, Summaries of Marketing Management

Lebanese UniversityMarketing Management

MARKETING MANAGEMENT MARKETING MANAGEMENT

Typology: Summaries

2025/2026

Uploaded on 03/01/2026

abou-rita
abou-rita 🇱🇧

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Marketing Planning Marketing Evaluation Marketing Execution Figure 1.2 The Marketing Management Cycle

Marketing Mix

  • (^) Traditional
    • (^) Price
    • (^) Product
    • (^) Place
    • (^) Promotion
      • (^) Hospitality
        • (^) Product-service mix
        • (^) Presentation mix
        • (^) Communications mix
        • (^) Pricing mix
        • (^) Distribution mix

Marketing Environment

Economic

• Social

• Competitive

Political and Legal

• Technological