Due Date: 12/02/05
PM 536:
Lab 11 & 12: Measuring Impact Using ER Data
In this lab you conduct an evaluation of the ER storyline on breast cancer.
Answer the following questions. The first person to provide a complete and
accurate estimate of program effects will receive 5 points toward their final grade.
Points will be given for the first answer for the cross sectional data and 5 points
for the panel data. If credit is to be shared, then the points will be shared.
Using the cross sectional data, was the ER storyline on breast cancer effective at
changing audience members’ knowledge, attitudes, and behavior? To answer
provide a table reporting demographic, ER exposure, and outcome values at
baseline and followup. Also report psychometric properties (validity and
reliability) for any scales created, and provide a table of summary findings. Write
a 1-page summary of the findings (double-spaced).
Using the panel data, was the ER storyline on breast cancer effective at
changing audience members’ knowledge, attitudes, and behavior? To answer
provide a table reporting demographic, ER exposure, and outcome values at
baseline and followup. Also report psychometric properties (validity and
reliability) of any scales created, and provide a table of summary findings.
Include an attrition analysis. Write1-page summary of the findings (double-
spaced).
This assignment is due Friday December 2 at noon. You may print it and put it in
the mailbox outside my office.
