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MGT 6311 LEARNING MAP & ANSWER
RECORD PASS CERTIFIED 2026.
โ QR code. Ans: quick response code. a machine readable code like a barcode that can be used to store information like URLs and can be read by an app through the camera of a smartphone. โ 9 principles of mobile. Ans: personal, always carried, always on, build in payment, available point of creative inspiration, accurate audience measure, social context, augmented reality, digital interface โ defining mobile channels. Ans: SMS/MMS, USSD (menu of options when customer calls you), beacon (low energy bluetooth device), AR/VR โ mobile benefits. Ans: hyper local and interactive marketing, which can greatly increase engagement. People spend more time online than with any other media, much on mobile. measure & optimize along the way. โ call to action. Ans: a phrase written to motivate the reader to take action such as sign up for our newsletter or book car hire today โ email service provider. Ans: a service that helps you design and send emails
โ hard bounce. Ans: the failed delivery of email communication due to an undeviating reason like a non existent address โ Internet protocol. Ans: an exclusive number that is used to represent every single computer in a network โ internet service provider. Ans: The company providing you access to the Internet, for example, MWEB, AOL and Yahoo! โ open rate. Ans: The percentage of emails determined as opened out of the total number of emails sent โ opt-in. Ans: Giving permission for emails to be sent to you โ Opt-out. Ans: Also known as unsubscribe. The act of removing oneself from a list or lists so that specified information is no longer received via email โ self bounce. Ans: The failed delivery of an email due to a deviating reason like an overloaded email inbox or a server failure. โ unique forwarders. Ans: This refers to the number of individuals who forwarded a specific email on.
โ video cards. Ans: calls to action that pop up during a video and entice certain actions from viewers โ video search engine optimization. Ans: optimizing video for search engines, similar to the way in which one would optimize a website to rank higher on the SERPs โ video syndication. Ans: the process of distributing and getting search coverage for videos โ video content. Ans: videos made to entertain, inform, share updates, or otherwise enlighten or delight the viewer โ video ads. Ans: simply adverts that are filmed and formatted for online use โ how to go viral. Ans: address a currently trending topic, make it enticing, make it remarkable, make it unique, make it shareable, make it short โ video production steps. Ans: 1. identifying audience
- plan and concept
- produce the video
- optimizing for easy web discovery
โ video optimization. Ans: video title, informative/long descriptions, tags with keywords, encouraging comments/subscriptions/ratings/embedding/sharing, thumbnail optimization, video cards/end screens, upload videos regularly โ lead. Ans: a person who has shown interest in a brand, product, or service and could be converted into a customer โ strategic uses of social media. Ans: community management, support and customer service, reputation management, SEO, communication and outreach, advertising and awareness, sales and lead generation, insights and research โ social media strategy. Ans: 1. get buy in
- listen and understand the landscape
- analyze
- set objectives (SMART)
- create an action plan
- implement
- track, analyze, optimize โ recovering from an online brand attack. Ans: 1. be prepared
- act immediately
- if what they say is false, ask to remove
- if what they say is true, apologize, be honest and sincere
- keep the negative pages out of the search engines
โ testing email. Ans: subject lines, CTA, offers โ testing display/search advertising. Ans: different adverts affect CTR, CTA, headlines โ testing social media. Ans: messages to perform better and increase engagement, increase interactions, time of day, types of media โ testing landing pages. Ans: headings, copy, CTA, color, images, offer โ testing e-commerce. Ans: product pages and checkout process, to see if you increase conversion rate, test images, shipping information, credibility information โ when are multivariate tests ideal?. Ans: when you have large traffic volumes so you can get stat sig results โ conversion optimization process. Ans: gather data, analyze data, fix anything broken, design tests, run tests, report and repeat โ event. Ans: a step a visitor takes in the conversion process โ goal. Ans: the defined action that visitors should perform on a website or the purpose of the website
โ segmentation. Ans: filtering visitors into distinct groups based on characteristics in analyse visits โ data mining. Ans: process of finding patterns hidden in large numbers and databases โ big data. Ans: - measure trends, not absolute figures
- focus on patterns
- investigate anomalies โ gathering data. Ans: views, customization, real time data, audience data characteristics, acquisition, behavior/performance, conversions โ web analytics measurements. Ans: counts and ratios โ 3 types of metrics. Ans: aggregate, segmented, individual โ building block metrics. Ans: traffic, page, page views, session, unique visitors, new visitor, returning visitor โ original referrer. Ans: a URL that sent a new visitor to the website
