MKTG 3104 Exam 2
Dynamics of World Trade - correct answer Global Perspective: value of world trade
has doubled; products and commodities- 80% of world trade; services- 20%; trade
feedback effect; countertrade
US Perspective: GDP; Balance of Trade
Protectionism Hinders World Trade - correct answer hinders when countries raise
prices and limit supply through tariff and quota policies
protectionism-> tariffs/quotas-> increase prices/limit supply-> decrease world trade
Marketing in a borderless economic world - correct answer 1.
2. rise of economic integration
3. global companies for global customers
- international, multinational, transnational firms
4. networked global marketplace
5. growing economic espionage 10
Global Market-Entry Strategies - correct answer Licensing, Contract-formal
agreement, manufacturing agreement on goods, contract assembly outsourcing
parts, franchising
Cultural Appreciation - correct answer aspects of culture: values, customs, symbols,
language
Global Company: International Firm - correct answer Marketing Strategy: extension
of home marketing strategy
