MKTG 3410 Chapter 15
Facebook Banner Ads - correct answer Appear on the side of page with related
profiles.
Company Pages - correct answer official profiles of companies
Social Advertising - correct answer Allows friends of friends that liked ads
Facebook for Websites - correct answer Link facebook account
Search engine Optimization (SEO) - correct answer modifying website to increase
organic listings
Search Engine Marketing (SEM) - correct answer purchasing paid listing.
Imprerssions - correct answer One view of ad. banner ad, video ad, or text ad.
Click - correct answer when viewer sees your ad, and goes goes gto landing page
Conversion - correct answer happens after a click. filling out a form, downloading a
case study, buying something
Cost per click (CPC) - correct answer measures cost differences among publishers
Click through rate (CTR) - correct answer measures efficiency of generating clicks
delivered from impressions
Transaction Conversion rate (TCR) - correct answer measures efficiency of
generating sales from delivered clicks
