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SAMPLE OF RESEARCH PROPOSAL:
“ Rural Tourism Development for the Prefecture of Lassithi in Crete.”
1.0 INTRODUCTION TO PROBLEM STATEMENT AND PURPOSE OF STUDY
Over the last two decades or so, the whole world has experienced rapid changes and socioeconomic transformations. The socioeconomic changes affected and caused severe stress mainly to isolated, peripheral and rural areas of the world. However, the changes in economic and social culture structure of the world caused decreased farm revenues, changing in the farmland values and high rates of unemployment, leading to mass exodus of the productive forces and lack of balance in the demographics of rural areas (Gannon, 1993).
It is obvious from the above that the need of rural areas for socioeconomic development and regeneration along with the need for diversification of their economic base so as to meet the changes is today greater than ever. In that sense, tuned to be a promising industry and one of the main sectors that national and local governments support and promote as a vehicle for revitalization of the rural areas.
The development of rural tourism was followed by the changes on tourist’s demands and behavior. Tourism in rural areas offers the potentials for alternative, individual and more authentic tourism experiences satisfying the needs of the experienced and highly demanded “new” tourists. In addition there is a demand for tourism and recreation activities in the countryside that is different than that of traditional resorts and mass tourism destinations (Page et al., 1997).
The motivation behind of this project is based on the fact that during the last few decades the growth of Greek tourist industry has been dramatic. Traditional tourism development, concentrated in coastal and mountain resorts, urban and cultural centers, has proven that tourism can bring enormous benefits to the economy, society and environment of a certain area. However at the same time there is a realization that certain parts of the
country have been left behind in development. Given their resources in the form of build and natural environment they are increasingly seems as areas for rural tourism development. The Greek government is currently promoting rural tourism in order to sustain local economies, and to enhance employment and growth. Although rural tourism is regarded as a new feature of the Greek supply of tourism opportunities, in recent years demands for holidays in small villages and the countryside has increased significantly in many rural regions of the world.
The local of this research is a peripheral area of Greece, called Prefecture of Lassithi. It is located in the Eastern part of the biggest island of Greece, the Cretan island. Even though that rural tourism is in its infancy in the region, prefecture of Lassithi provides a unique opportunity for the study of rural tourism for the purposes of this research.
The research project will therefore seek to explore and investigate the following:
- To examine the extent to which rural tourism contributes to the economy of the prefecture of Lassithi in Crete.
- To identify and evaluate the demand for rural tourism at the prefecture of Lasithi.
- To identify and evaluate if the supply meets the demand for rural tourism at the prefecture of Lassithi.
2.0 LITERATURE REVIEW
“Traditional, agriculture and forestry were central to rural life. They were the major employers of labor, the main sources of income within the rural economy and indirectly had a powerful influence on traditions, power structures and life styles” (Lane, 1994: 17)
the perceptions of individuals for the countryside certainly create a demand for these spaces and shape consequently the distinctive form of rural tourism (Bramwell, 1994).
Looking at the supply side, rural tourism can be understood in three different ways:
a) Rural tourism is perceived as “working class tourism”. It depicts the image of a poor man’s holiday, which stays with a local resident in a rural area.
b) Rural tourism is associated with a particular form of accommodation, as well as with the option of undertaking specific activities.
c) Rural tourism is defined as a type of holiday where the place of stay is on a farm, and the organized activities are connected with and around the farm. In this case, rural tourism is limited to farm tourism or Agri-tourism (Grefe, 1994).
According to a broader definition, given by Gannon (1994: 5): “Rural tourism includes a range of activities services and amenities provided by farmers and rural people to attract tourists to their area in order to generate extra income for their businesses”.
According to a European Union definition “rural tourism is a vast concept covering other services besides accommodation such as events, festivities, outdoor recreation, production and sale of handicrafts and agricultural products ” (Commission of the European Communities, 1987: 218). Nevertheless, according to Murdoch (1993), not all tourism in rural areas can consider to be strictly “rural”.
Therefore because of the complex nature of tourism as well as that of rural areas there is a considerable ambiguity as to what constitutes rural tourism. Indisputably there arises a need for more unequivocal definition of rural tourism (Lane, 1993).
2.3 THE HISTORICAL DEVELOPMENT OF RURAL TOURISM
Rural tourism is not altogether a new phenomenon. Interest in the country side recreation started to grow towards the end of the eighteenth century as a reaction to the stress of the increasing urbanization and industrialization. The nature and the countryside became the “gaze” of tourists (Urry, 1990) and influenced poets and artists. However its growth and development is due to technological advance, the availability of free time and the increase in disposal income (Sharpley, 1996).
The biggest demand occurred after the end of the second world war, and the most influential factor was the increase in car ownership, which enabled more people to visit the countryside (Harrison, 1991).
However, the rural tourism of the eighties, the nineties and our era is different. The number of tourists involved has increased significaly, the range of activities and types of rural holidays has continued to expand, and tourism has developed in all types of countryside instead of being limited to areas of exceptional scenic beauty (Knudson, 1985).
2.4 THE DEMAND FOR RURAL TOURISM
Demand is a well defined part of the planning process. Bangure and Arbel (1976:76) go as far as to state that “supply-demand relationships are the cornerstone of planning in tourism industry”. However, the concept of demand is broad and the term demand is used loosely throughout the literature to mean anything from macroeconomic demand, to tourism need.
With reference to rural tourism, demand has significantly increased in recent years. Nevertheless this does not necessarily mean that it is in position to complete with the seaside holidays. In order for rural tourism to be in a place to estimate its development, growth and value, and improve its position it is vital to measure the demand (Sharplaey,
2.5.1 Economic Impacts
Benefits of rural tourism
- Rural tourism strengthens the economy as foreign currency is added.
- It increases job opportunities, the family and community income.
- It helps to diversify and therefore stabilize the local economy.
- It increases the investments and therefore creates business opportunities both within and outside the industry.
- It provides the opportunity for innovation and creativity.
- It strengthens and supports the existing businesses and services.
- It supports local craft and trade. Costs of rural tourism
- It generates developmental and marketing costs that often involve risks for the operator and community.
- It increases the demands on public services.
- The nature of employment may be part time.
- Since tourism is an image industry, it can be vary sensitive to the conditions of the macro-environment and can attract outside direct community control.
- It usually brings about increased prices for property, goods and services causing therefore, high cost of leaving for community residents.
2.5.2 Social Impacts
Benefits of rural tourism
- It creates a pride of place and a sense of place.
- It makes stronger the community infrastructure.
- It brings different people together providing therefore opportunities for cultural exchange.
- Through the development of cultural and entertainment activities brings people of the community closer and creates a team spirit.
- It supports the safeguarding and enhancing of local cultural identities. Social costs of rural tourism
- It can reinforce the introduction of ideas and styles that may conflict with the traditional ones.
- It can increase crime.
- It brings about overcrowding and congestion.
- It causes conflicts between the locals and the tourists in the using of important community resources.
- It can raise conflicts and jealousies between the members of community when the benefits of tourism are not equally shared.
2.5.3 Environmental impacts
Benefits of rural tourism
- Rural tourism can be the mean for conserving and revitalizing the natural, cultural and historical resources of a rural region.
- It promises and supports ideas for village renewal and clean countryside Costs of rural tourism
- The increased and unplanned tourism and tourist behavior may cause deterioration of the natural environment or the historic areas.
- It can increase noise and litter pollution.
3.0 METHODOLOGY
The methodology that will be applied by the study has been chosen in order to acquire information and deduce conclusions about the development and the role of rural tourism in the area of the prefecture of Lassithi, in Crete.
3.1 PURPOSE OF THE STUDY AND TYPE OF INVESTIGATION
3.3 SAMPLING DESIGN
Ideally one wants to study is the entire population. However, usually it is impossible or unfeasible to do this and therefore one must settle for a sample. According to Black and Champion (1976), sample is a portion of elements taken from a population, which is considered to be representative of the population.
In order to collect primary data the questiannare survey technoque will be used. For the purpose of this study random probability sampling is selected. As Rescoe (1975) cites in Sakaran (2000:296), “sample sizes larger than 30 and less than 500 are appropriate for most research”. Having in mind these limitations, the sample size that will be consisted of about 100 questionnaires, designed for the visitors at the prefecture of Lassithi.
Also interview servey technique will be used. The sample population for the interviews will include accommodation providers and local authorities representatives.
3.4 THE QUESTIONNAIRE SURVEY
Cohen (1989) defines a questionnaire as a self-report instrument used for gathering information about variables of interest to an investigation.
For this study closed-ended questions were designed in order to call for responses, which narrow down the field of enquiry, since the respondents chooses among fixed responses. They also help the researcher to analyse easier the data since the responcescan be directly compared and easily aggravated (Patton, 1990), they are versatile; surveys can be employed among people of all ages and they are replicated from one subject to another (Aaker & Day, 1990; Kotler, 1994) and many questions can be answered in a short time. It should also be noted that close-ended questions could lead to bias since respondents are offered limited alternative replies.
The questionnaire is consisted of three parts. (Appendix 1.1) The first part is designed to gather information about the tourist behavior and attitudes as regards the demand and supply of the rural product, the second part is designed to assess the tourists’ experience with rural tourism, level of satisfaction and their evaluation of the facilities and services on offer, and the third part was asking for classified data.
3.5 THE INTERVIEW SURVEY
The technique of personal interviewing is undertaken in order to reach the objectives since it is the most versatile and productive method of communication, enabled spontaneity, and also provided with:
“The skill of guiding the discussion back to the topic outlined when discussions are unfruitful while it has the disadvantages of being very costly time consuming and can introduce bias through desires of the respondent to please the interviewer” (Aaker & Day, 1990: 164).
For the purpose of this project semi-structured face to face interviews will be contacted involving two interest groups: local authorities and accommodation providers. The choice will be based on researcher’s knowledge about different educational levels among interviewees, their different lifestyles and ages, which make imperative an adaption in questions so that they ensure the comprehension by the interviewee i.e., repeat, or rephrase the question.
3.5 CONTRIBUTION OF THE STUDY
It is intended that the findings of this research project will be used local and regional authorities to assess and evaluate the current rural tourism development and to gain knowledge on visitors’ perceptions about their experience during their visit in the prefecture of Lassithi. These findings could be used for correction of the current rural tourism development in the area.
Question 5
How did you travel to this place on this visit? PRIVATE CAR HIRE VEHICLE MOTORBIKE TOUR BUS PUBLIC BUS/COACH OTHER
Question 6
What is the type of your group? TOUR GROUP FAMILY FRIENDS SPOUSE/PARTNER OTHER SPECIFY
Question 7
What is the purpose of this visit? PART OF PACKAGE TOUR RECREATION SEEING NATURE ON HOLIDAY VISITING FRIENDS/PARTNER BUSINESS RURAL HOUSE EXPERIENCE OTHER
Question 8
How did you hear about rural tourism before you visit? BROCHURE RECOMMENDATION WORD OF MOUTH TOURIST INFORMATION CENTER TRAVEL EXHIBITION NEWSPAPER or MAGAZINE FRIENDS or RELATIVES
OTHER
(PART B)
Question 9
Do you have any problems finding information about rural house accommodation? YES (Specify) ________________________________________________ NO
Question 10
Did you experience any problems traveling to the area? YES (Specify) _________________________________________________ NO
Question 11
The question below ask you to state whether y9ou think that the facilities provided in the area are adequate for the number of visitors present today. (Indicate your answer by using the scale provided) Strongly agree= Agree= Neutral= Disagree= Strongly disagree=
Adequate Non-adequate 1 2 3 4 5
Question 12
The question below ask you to rate the below facilities. (Indicate your answer by putting the most appropriate response number for you on the side of each item, using the above scale) ACCOMODATION INFORMATION CENTER
Which age category do you fall in?
UNDER 20
Question 18
What is your marital status?
MARRIED
SINGLE
WIDOWED
DIVORCED/SEPERATED
OTHER
Question 19
Number of preschool children (under 5 years of age) NONE ONE TWO THREE OR MORE
