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Name:
Khuzaima Mahmood
Class:
BS Media Studies
Roll No:
Assignment:
Advertisement Model
Course Coordinator:
Miss Khadija
Advertisement Model
An advertising model is the strategic use of an advertising medium, with the goal of reaching a specific target audience. An advertising medium is the type of media or vehicle the advertising is placed on. Understanding the target market helps to create an effective message and helps to determine the appropriate advertising medium. In order
Prepared By: Khuzaima Mahmood
for a model to be effective, you must clearly understand the advantages and limitations of each medium.
AIDA
Aida (Italian: [a 0 2C 8i 0 2D 0da]) is an opera in four acts by Giuseppe Verdi to an Italian libretto by Antonio Ghislanzoni. Set in Egypt, it was commissioned by and first performed at Cairo's Khedivial Opera on 24 December 1871; Giovanni Bottesini conducted after Verdi himself withdrew. Today the work holds a central place in the operatic canon, receiving performances every year around the world; at New York's Metropolitan Opera alone, Aida has been sung more than 1,100 times since 1886. Ghislanzoni's scheme follows a scenario often attributed to the French Egyptologist Auguste Mariette, but Verdi biographer Mary Jane Phillips-Matz argues that the source is actually Temistocle Solera.
- Attention
- The consumer becomes aware of a category, product or brand (usually through advertising. We need to grab the attention of our readers in a few seconds. This can be difficult because not everyone has the same interests. If you sent me a campaign with the headline ‘Formula1 VIP day out! Meet one of the McLaren team’ I would delete it straight away. I refer you to stage 1, but if you sent me a campaign with the headline ‘Game of Thrones stars at comic con’, I’d be interested in what your campaign had said. You haven’t given me all of the information straight away but you have grabbed my attention
- Interest - The consumer becomes interested by learning about brand benefits & how the brand fits with lifestyle. Engage with your readers by selling your company products or services. You need to focus on what you can do for them, how you can help them, how they need you, and make them wonder why they didn’t have you in their lives before! Engage with your customer using rhetorical questions that can be interpreted as they are the only person in your subscriber group. Add some information about what you can provide, but don’t drone on about everything you do. Leave them guessing. You can give away some secrets but to bring traffic to your e-commerce shop or your website, add a hyperlink behind the text ‘read more’.
- Desire - The consumer develops a favorable disposition towards the brand. Interest and desire are intertwined. Once you have them interested in what you’re offering; you can turn that interest into desire, by appealing to what they can get from you and what you can do for them to make their life easier or save them time! You can include customer testimonials or reviews of your product in this section but again remember TLDR.
Prepared By: Khuzaima Mahmood
For this advertisement, it is not hard to create interest, desire and credibility on audiences as they are quite similar. Besides, it is also quite easy for people to make good decision just because it is toothpaste. Normally toothpaste would not help too much and when they thought about this, they would like to try new product. As long as this toothpaste does not bring any bad effect or disadvantages, audiences will usually buy it and try.
A – Attention
We need to grab the attention of our readers in a few seconds. This can be difficult because not everyone has the same interests. If you sent me a campaign with the headline ‘Formula1 VIP day out! Meet one of the McLaren team’ I would delete it straight away. I refer you to stage 1, but if you sent me a campaign with the headline ‘Game of Thrones stars at comic con’, I’d be interested in what your campaign had said. You haven’t given me all of the information straight away but you have grabbed my attention!
I – Interest
Engage with your readers by selling your company products or services. You need to focus on what you can do for them, how you can help them, how they need you, and make them wonder why they didn’t have you in their lives before! Engage with your customer using rhetorical questions that can be interpreted as they are the only person in your subscriber group. Add some information about what you can provide, but don’t drone on about everything you do. Leave them guessing. You can give away some secrets but to bring traffic to your e-commerce shop or your website, add a hyperlink behind the text ‘read more’.
D – Desire
Interest and desire are intertwined. Once you have them interested in what you’re offering; you can turn that interest into desire, by appealing to what they can get from you and what you can do for them to make their life easier or save them time! You can include customer testimonials or reviews of your product in this section but again remember TLDR and stage 1.
C – Caution
With interest and desire encouraging the reader to reach the action stage of this acronym, we can often think that the sale is in the bag. BUT wait, it’s not that easy. Even with the right offering, there might still be some unanswered questions that can cause caution or doubt. To avoid this, you can answer the questions in the readers head; things like what do I need to do once I have purchased this seminar or how do I start using NewZapp? By second guessing (to an extent) what could be holding the reader back from your call to action; you can alleviate the doubt.
You’re almost there just one more letter from the acronym to go! Let’s finish by getting a return on your investment.
Prepared By: Khuzaima Mahmood
A – Action
Ready, set, action! You need to see this final part of the AIDCA acronym as your chance to shine! This is where you can reign in those engaged readers and invite them to respond to your call to action. There are a few ways to get these readers to hand over their contact details or their requirements from you which can give you that ROI and ultimately some cash. One of the things that I have noticed in quite a few emails I get is the common occurrence of just a hyperlink saying click here for x! Whilst for some people this hyperlink stands out, I am often looking for a button to click. The design team has made some buttons for a call to action (here), I find this much more appealing than a small hyperlink! But each to their own of course! Another part of your call to action may include getting more data from your customer (more information about their demographics or interest can help you target future campaigns – stage 1) or you could be offering them the chance to get a freebie (a PDF or a free trial); you can do this by introducing mailto options or adding a hyperlink to a data collection platform. The possibilities for your call to action are endless but it’s all about how you close the deal… Just remember to leave the reader excited to make contact with you and wanting more!
Prepared By: Khuzaima Mahmood
