Hierarchical Multiple Regression Analysis of Technology Excitement, Exams of Technology

A hierarchical multiple regression analysis examining the relationship between technology excitement and various predictors, including demographics, media habits, cosmopoliteness, and viewing styles. The analysis reveals that media habits, cosmopoliteness, and viewing styles significantly contribute to the prediction of technology excitement, while demographics do not. Specific predictors such as playing video games on devices, watching videos on a smartphone, seeing oneself as a citizen of the world, and watching TV shows on a laptop/tablet/phone when stuck somewhere significantly impact technology excitement.

Typology: Exams

2021/2022

Uploaded on 09/27/2022

jeena
jeena 🇬🇧

4.1

(7)

215 documents

1 / 26

Toggle sidebar

This page cannot be seen from the preview

Don't miss anything!

bg1
1
Multiple Regression-FORCED-ENTRY HIERARCHICAL MODEL
DORIS ACHEME
COM 631/731, Spring 2017
Data: Film & TV Usage 2015
I. MODEL
IV
Block 1: Demographics
Sex (female dummy):Q30
Age: Q31
Income: Q34
Block 2: Media Habits
Q3h: “Surf” the internet “for pleasure”, not work
Q3i: Check my email DV
Q3j: Go to Facebook Technology excitement
Q3k: Play video games on some device (Sum of standardized
Q3n: Watch videos on a smart phone Q29a, Q29e, and Q29f)
Block 3: Cosmopoliteness
Q29s: I like to see films and TV programs from other countries.
Q29t: I see myself as a citizen of the world.
Block 4: Viewing Styles
Q28a: I often watch videos on my cell phone.
Q28b: I often search for videos on YouTube to watch.
Q28c: I often share videos via Facebook.
Q28d: I often share videos on Instagram.
Q28e: I like to watch TV shows on a laptop/tablet/phone
when I’m stuck somewhere and have to pass the time.
pf3
pf4
pf5
pf8
pf9
pfa
pfd
pfe
pff
pf12
pf13
pf14
pf15
pf16
pf17
pf18
pf19
pf1a

Partial preview of the text

Download Hierarchical Multiple Regression Analysis of Technology Excitement and more Exams Technology in PDF only on Docsity!

Multiple Regression-FORCED-ENTRY HIERARCHICAL MODEL

DORIS ACHEME

COM 631/731, Spring 2017

Data: Film & TV Usage 2015

I. MODEL

IV

Block 1: Demographics

Sex (female dummy):Q

Age: Q

Income: Q

Block 2: Media Habits

Q3h: “Surf” the internet “for pleasure”, not work

Q3i: Check my email DV

Q3j: Go to Facebook Technology excitement

Q3k: Play video games on some device (Sum of standardized

Q3n: Watch videos on a smart phone Q29a, Q29e, and Q29f)

Block 3: Cosmopoliteness

Q29s: I like to see films and TV programs from other countries.

Q29t: I see myself as a citizen of the world.

Block 4: Viewing Styles

Q28a: I often watch videos on my cell phone.

Q28b: I often search for videos on YouTube to watch.

Q28c: I often share videos via Facebook.

Q28d: I often share videos on Instagram.

Q28e: I like to watch TV shows on a laptop/tablet/phone

when I’m stuck somewhere and have to pass the time.

DV

Technology Excitement

Q29a: I love the options at my fingertips today, watching videos on my phone, texting,

streaming films.

Q29e: I can hardly wait to see what technology comes next.

Q29f: I think I’m getting less patient and am glad I have a smart phone or other digital options to

fill the time.

Newtech= ZQ29a+ ZQ29e+ ZQ29f

Cronbach’s alpha =.

2) Select dependent variable

Click variable name -> arrow

3) Select independent variable for block 1

Click independent variable name -> arrow

5) Select independent variables for block 2

Click variable name -> arrow

[NOTE: Screenshots for blocks 3 and 4 are not shown]

6) Statistics setting

6. a. Click statistics

6. b. Click Estimates, Model fit, R square change, Descriptive, Part and part correlations, collinearity

diagnostics.

III. SPSS Output

1. Syntax

COMPUTE newtech = Q29a + Q29e + Q29f.

EXECUTE.

DESCRIPTIVES

VARIABLES=newtech /SAVE

/STATISTICS=MEAN STDDEV MIN MAX KURTOSIS SKEWNESS.

REGRESSION

/DESCRIPTIVES MEAN STDDEV CORR SIG N

/MISSING LISTWISE

/STATISTICS COEFF OUTS R ANOVA COLLIN TOL CHANGE ZPP

/CRITERIA=PIN(.05) POUT(.10)

/NOORIGIN

/DEPENDENT Znewtech

/METHOD=ENTER femaleness Age Income /METHOD=ENTER Q3h Q3i Q3j Q3k Q3n

/METHOD=ENTER Q29s Q29t /METHOD=ENTER Q28a Q28b

Q28c Q28d Q28e

/SCATTERPLOT=(ZRESID ,ZPRED )

/RESIDUALS HIST(ZRESID) NORM(ZRESID).

2. Regression

Descriptive Statistics

Mean Std. Deviation N

Zscore(newtech) .0546212 .95583818 325

Femaleness .6185 .48651 325

Age 34.70 11.363 325

Income 4.81 2.322 325

Q3h. “Surf” the Internet “for

pleasure,” not work

Q3i. Check my email 1.34 .783 325

Q3j. Go on Facebook 2.58 2.297 325

Q3k. Play video games on

some device

Q3n. Watch videos on a

smart phone

Q29s. I like to see films and

TV programs from other

countries.

Q29t. I see myself as a

citizen of the world.

Q28a. I often watch videos

on my cell phone.

Q28b. I often search for

videos on YouTube to

watch.

Q28c. I often share videos

via Facebook.

Q28d. I often share videos

on Instagram.

Q28e. I like to watch TV

shows on a

laptop/tablet/phone when

I’m stuck somewhere and

have to pass the time.

Q28a. I often watch videos on my cell phone. .000^ .465^. Q28b. I often search for videos on YouTube to watch. .000^ .405^. Q28c. I often share videos via Facebook. .008^ .007^. Q28d. I often share videos on Instagram. .002^ .003^. Q28e. I like to watch TV shows on a laptop/tablet/phone when I’m stuck somewhere and have to pass the time.

N Zscore(newtech) 325 325 325 Femaleness 325 325 325 Age 325 325 325 Income 325 325 325 Q3h. “Surf” the Internet “for pleasure,” not work 325 325 325 Q3i. Check my email 325 325 325 Q3j. Go on Facebook 325 325 325 Q3k. Play video games on some device 325 325 325 Q3n. Watch videos on a smart phone 325 325 325 Q29s. I like to see films and TV programs from other countries. 325 325 325 Q29t. I see myself as a citizen of the world. 325 325 325 Q28a. I often watch videos on my cell phone. 325 325 325 Q28b. I often search for videos on YouTube to watch. 325 325 325 Q28c. I often share videos via Facebook. 325 325 325 Q28d. I often share videos on Instagram. 325 325 325 Q28e. I like to watch TV shows on a laptop/tablet/phone when I’m stuck somewhere and have to pass the time.

Variables Entered/Removeda Model Variables Entered Variables Removed Method 1 Income, Femaleness, Ageb^.^ Enter 2 Q3h. “Surf” the Internet “for pleasure,” not work, Q3k. Play video games on some device, Q3j. Go on Facebook, Q3i. Check my email, Q3n. Watch videos on a smart phoneb

. Enter 3 Q29t. I see myself as a citizen of the world., Q29s. I like to see films and TV programs from other countries.b . Enter 4 Q28b. I often search for videos on YouTube to watch., Q28d. I often share videos on Instagram., Q28e. I like to watch TV shows on a laptop/tablet/phon e when I’m stuck somewhere and have to pass the time., Q28a. I often watch videos on my cell phone., Q28c. I often share videos via Facebook.b . Enter a. Dependent Variable: Zscore(newtech) b. All requested variables entered.

Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig. Correlations Collinearity Statistics B Std. Error Beta Zero- order Partial Part Toler ance VIF 1 (Constant) .250 .195 1.282. Femaleness .110 .110 .056 .999 .319 .042 .056 .055 .981 1. Age - .009 .005 - .106 - 1.858 .064 - .094 - .103 - .103 .954 1. Income .009 .023 .022 .398 .691 .006 .022 .022 .972 1. 2 (Constant) .806 .215 3.745. Femaleness .086 .105 .044 .817 .415 .042 .046 .041 .890 1. Age .003 .005 .035 .640 .523 - .094 .036 .032 .845 1. Income .001 .021 .003 .062 .951 .006 .003 .003 .945 1. Q3h. “Surf” the Internet “for pleasure,” not work - .091^ .050^ - .104^ - 1.835^ .067^ - .181^ - .103^ - .092^ .786^ 1. Q3i. Check my email .042 .070 .035 .607 .544 - .071 .034 .031 .774 1. Q3j. Go on Facebook .000 .023 - .001 - .019 .985 - .141 - .001 - .001 .800 1. Q3k. Play video games on some device - .056^ .022^ - .143^ - 2.600^ .010^ - .277^ - .145^ - .131^ .841^ 1. Q3n. Watch videos on a smart phone - .141^ .023^ - .355^ - 6.106^ .000^ - .409^ - .325^ - .307^ .749^ 1. 3 (Constant) .219 .268 .818. Femaleness .084 .103 .043 .815 .415 .042 .046 .040 .889 1. Age .005 .005 .059 1.097 .273 - .094 .062 .054 .832 1. Income .009 .021 .022 .422 .673 .006 .024 .021 .924 1. Q3h. “Surf” the Internet “for pleasure,” not work - .084^ .049^ - .097^ - 1.725^ .085^ - .181^ - .097^ - .085^ .778^ 1. Q3i. Check my email .043 .069 .035 .621 .535 - .071 .035 .031 .766 1. Q3j. Go on Facebook - .006 .024 - .013 - .237 .813 - .141 - .013 - .012 .755 1. Q3k. Play video games on some device - .052^ .021^ - .131^ - 2.424^ .016^ - .277^ - .136^ - .120^ .835^ 1. Q3n. Watch videos on a smart phone - .141^ .023^ - .355^ - 6.208^ .000^ - .409^ - .331^ - .307^ .745^ 1. Q29s. I like to see films and TV programs from other countries. - .002^ .029^ - .004^ - .068^ .946^ .084^ - .004^ - .003^ .690^ 1. Q29t. I see myself as a citizen of the world. .100^ .030^ .190^ 3.308^ .001^ .207^ .184^ .163^ .738^ 1. 4 (Constant) - .461 .296 - 1.559. Femaleness .111 .100 .056 1.105 .270 .042 .063 .052 .839 1. Age .006 .004 .077 1.488 .138 - .094 .084 .070 .824 1. Income .002 .020 .005 .106 .916 .006 .006 .005 .894 1. Q3h. “Surf” the Internet “for pleasure,” not work - .094^ .047^ - .107^ - 1.978^ .049^ - .181^ - .112^ - .093^ .748^ 1. Q3i. Check my email .060 .066 .050 .911 .363 - .071 .052 .043 .740 1. Q3j. Go on Facebook - .020 .024 - .049 - .843 .400 - .141 - .048 - .039 .650 1. Q3k. Play video games on some device - .043^ .020^ - .110^ - 2.130^ .034^ - .277^ - .120^ - .100^ .822^ 1. Q3n. Watch videos on a smart phone - .090^ .025^ - .227^ - 3.574^ .000^ - .409^ - .199^ - .167^ .544^ 1. Q29s. I like to see films and TV programs from other countries. - .009^ .028^ - .019^ - .332^ .740^ .084^ - .019^ - .016^ .664^ 1. Q29t. I see myself as a citizen of the world. .081^ .029^ .154^ 2.792^ .006^ .207^ .157^ .131^ .719^ 1. Q28a. I often watch videos on my cell phone. .035^ .028^ .079^ 1.251^ .212^ .338^ .071^ .059^ .547^ 1. Q28b. I often search for videos on YouTube to watch. .023^ .028^ .051^ .845^ .399^ .250^ .048^ .040^ .601^ 1. Q28c. I often share videos via Facebook. - .065^ .032^ - .136^ - 2.070^ .039^ .134^ - .117^ - .097^ .504^ 1. Q28d. I often share videos on Instagram. .027^ .038^ .042^ .712^ .477^ .158^ .040^ .033^ .626^ 1. Q28e. I like to watch TV shows on a laptop/tablet/phone when I’m stuck somewhere and have to pass the time.

a. Dependent Variable: Zscore(newtech)

Excluded Variablesa Model Beta In t Sig. Partial Correlation Collinearity Statistics Tolerance VIF Minimum Tolerance 1 Q3h. “Surf” the Internet “for pleasure,” not work -. b (^) - 3.147 .002 - .173 .990 1.010. Q3i. Check my email - .073b^ - 1.304 .193 - .073 .972 1.029. Q3j. Go on Facebook - .133b^ - 2.288 .023 - .127 .904 1.106. Q3k. Play video games on some device -. b (^) - 5.050 .000 - .272 .986 1.014. Q3n. Watch videos on a smart phone -. b (^) - 7.790 .000 - .399 .903 1.107. Q29s. I like to see films and TV programs from other countries.. b (^) 1.531 .127 .085 .971 1.030. Q29t. I see myself as a citizen of the world.. b (^) 3.655 .000 .200 .969 1.032. Q28a. I often watch videos on my cell phone.. b (^) 6.175 .000 .326 .963 1.038. Q28b. I often search for videos on YouTube to watch.. b (^) 4.427 .000 .240 .956 1.046. Q28c. I often share videos via Facebook.. b (^) 2.200 .028 .122 .936 1.068. Q28d. I often share videos on Instagram.. b (^) 2.780 .006 .154 .956 1.046. Q28e. I like to watch TV shows on a laptop/tablet/phone when I’m stuck somewhere and have to pass the time. .420b^ 8.224 .000 .418 .975 1.026. 2 Q29s. I like to see films and TV programs from other countries.. c (^) 1.713 .088 .096 .899 1.112. Q29t. I see myself as a citizen of the world.. c (^) 3.743 .000 .206 .960 1.041. Q28a. I often watch videos on my cell phone.. c (^) 3.244 .001 .180 .713 1.402. Q28b. I often search for videos on YouTube to watch.. c (^) 2.748 .006 .153 .893 1.120. Q28c. I often share videos via Facebook.. c (^) .495 .621 .028 .778 1.285. Q28d. I often share videos on Instagram.. c (^) 1.389 .166 .078 .820 1.219. Q28e. I like to watch TV shows on a laptop/tablet/phone when I’m stuck somewhere and have to pass the time. .318c^ 6.214 .000 .330 .865 1.156. 3 Q28a. I often watch videos on my cell phone.. d (^) 2.751 .006 .154 .696 1.437. Q28b. I often search for videos on YouTube to watch.. d (^) 2.239 .026 .126 .859 1.164. Q28c. I often share videos via Facebook.. d (^) .093 .926 .005 .755 1.325. Q28d. I often share videos on Instagram.. d (^) 1.061 .290 .060 .804 1.243. Q28e. I like to watch TV shows on a laptop/tablet/phone when I’m stuck somewhere and have to pass the time. .300d^ 5.868 .000 .315 .846 1.182. a. Dependent Variable: Zscore(newtech) b. Predictors in the Model: (Constant), Income, Femaleness, Age c. Predictors in the Model: (Constant), Income, Femaleness, Age, Q3h. “Surf” the Internet “for pleasure,” not work, Q3k. Play video games on some device, Q3j. Go on Facebook, Q3i. Check my email, Q3n. Watch videos on a smart phone d. Predictors in the Model: (Constant), Income, Femaleness, Age, Q3h. “Surf” the Internet “for pleasure,” not work, Q3k. Play video games on some device, Q3j. Go on Facebook, Q3i. Check my email, Q3n. Watch videos on a smart phone, Q29t. I see myself as a citizen of the world., Q29s. I like to see films and TV programs from other countries.

Residuals Statisticsa

Minimum Maximum Mean Std. Deviation N

Predicted Value - 1.3668007 1.3862305 .0546212 .54358699 325

Residual - 3.00068235 2.02369022 .00000000 .78621867 325

Std. Predicted Value - 2.615 2.450 .000 1.000 325

Std. Residual - 3.727 2.514 .000 .977 325

a. Dependent Variable: Zscore(newtech)