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A comprehensive overview of key terms and concepts related to the nasm vcs (national academy of sports medicine virtual coaching specialist) exam. It covers a wide range of topics, including business ownership, entrepreneurship, customer acquisition, sales funnels, data and metrics, communication strategies, fitness coaching approaches, and biometrics. The document serves as a valuable resource for individuals preparing for the nasm vcs exam, as it defines and explains the various terms and concepts that are likely to be tested. The level of detail and breadth of coverage make this document particularly useful for university students studying topics related to sports science, exercise science, or business management, as well as for fitness professionals seeking to expand their knowledge and skills in the area of virtual coaching.
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Book of Business - Answer- The professional's list of clients. Virtual Trainer - Answer- A professional who provides live, one-on-one programming through virtual means such as video, chat, and livestreams while integrating other communication technologies such as e-mail, file sharing, etc. Emerging technology - Answer- New technologies currently developing that are expected to have a significant social and/or economic impact. Sensing technologies - Answer- Devices that use sensors to detect and record physical or biological information and often are referred to as biometric wearables. Scope of practice - Answer- The actions that a professional is permitted to undertake in keeping with the terms of her or his license or certification. Entrepreneur - Answer- A business owner who develops systematic, repeatable, scalable, and teachable processes to grow a business. Business owner - Answer- An individual or group who owns a business entity and has final decision-making authority as well as first right to profits Business plan - Answer- A document that outlines how a business will be structured, grow, and achieve goals that are set forth by the business owner or executive team. Solopreneur - Answer- An entrepreneur who runs a business on their own. Executive summary - Answer- A section of the business plan that provides an overview of what will be covered in the document. Mission statement - Answer- A mission statement is the entrepreneur's reason for wanting to start this business and should convey a meaning that resonates (and motivates) with the founder, employees, and clients. Vision statement - Answer- What the business will look like in the long-term, over the next 5 to 10 years or more. Customer acquisition cost (CAC) - Answer- How much a new customer costs a business - typically, the cost is determined through money spent on advertising.
Unique selling proposition (USP) - Answer- The unique benefit or feature of a product or service that differentiates a business from other businesses offering a similar service or product. Minimum viable product (MVP) - Answer- A product that provides the bare minimum features to satisfy customer demand - this is the foundation for a product that will be developed and modified based on market feedback. Features and benefits - Answer- Features are descriptions of what a product or service offers customers - Benefits are how those features help solve a customer's problem. Customer lifetime value (CLV) - Answer- The amount that a customer will spend with business over a lifetime. Four P's of marketing - Answer- A common framework for developing marketing strategies that include: Product, Price, Place, and Promotion. Sales funnel - Answer- An organized, repeatable process that a prospective customer follows to become a paid customer Lead - Answer- A person who has expressed interest in a product or service and provided their information. Central processing unit (CPU) - Answer- A CPU is the brain of a computer. It carries out and directs all tasks being performed. Gigahertz - Answer- The measurement of how fast a computer processor can manage bits of data - a 1.0 GHz processor can process 1 million bits of data per second; a 2. GHz processor can process 2.4 million bits of data per second. Bits - Answer- The smallest fragments of computer data. RAM - Answer- Random Access Memory - A computer's short-term memory for processing immediate and upcoming tasks. Hard disk drive (HDD) - Answer- A data-storage device, which has a physical spinning disk where information or data is stored, written, or deleted. Solid-state drive (SSD) - Answer- A data-storage device that uses no physical spinning or moving parts to store, write, or delete data. Video card - Answer- A video card or graphics card is a piece of hardware that takes all the data from across a computer system and generates it into a visible image on the computer monitor or laptop screen.
Process goal - Answer- A goal defined as the method or alteration of habits used to achieve that goal. Performance goals - Answer- A goal defined by setting a new achievement within the performance being measured. Accountability - Answer- Being held responsible to an organization or another individual to achieve a desired outcome. Physical data - Answer- Data comprised of an individual's current makeup, such as age, height, weight, and measurements, including inches and body-fat percentage. Performance data - Answer- Data including alterations in any marker in which improvement or maintenance is looking to be achieved. Lifestyle data - Answer- Data made up of variables that can affect the success of outcome and process goals. Rapport - Answer- A relationship built on an agreement of mutual respect and understanding of the respective roles and empathy that allows for clear and effective communication. Affirmations - Answer- A positive statement highlighting traits, characteristics, actions, behaviors, etc. Empathy - Answer- The ability to imagine oneself in the position of another and to relate to a person from this frame of reference while trying to understand why they think and feel the way they do when viewed from their standpoint and experiences. Motivational interviewing - Answer- An empathetic, collaborative, and client-centered approach to communication designed to help counsel clients through ambivalence and support positive change. Ambivalence - Answer- A state of mind in which an individual may have conflict, disinterest, or resistance regarding an outcome or individual. Change talk - Answer- Language that supports behavior change. Sustain talk - Answer- Language that supports the avoidance of change. Discord - Answer- A breach in the fitness professional-client relationship that can pull attention away from the original relationship intention. Objective - Answer- An assessment based on facts or direct measurement, such as a quantitative measurement.
Subjective - Answer- An assessment based on individual opinion or perception, which lacks the ability to directly measure. Reliability - Answer- The accuracy of a measurement or the degree to which the measurement can be relied upon. Accountability structures - Answer- A framework outlining the terms or conditions of an agreement between two parties. Cancellation policy - Answer- A statement or course of action to occur if an agreed-on meeting is not upheld in a predetermined manner or time frame. Pre-session instruction - Answer- The act of demonstrating or describing the components of an individual workout session or exercise routine prior to beginning the session. Intra-session instruction - Answer- A form of instruction that consists of demonstration or correction of training variables during a training session or exercise bout. Post-session instruction - Answer- A form of instruction that consists of demonstration or correction of training variables after a training session or exercise bout. Exercise cue - Answer- A condensed or simplified version of instruction used to help an individual more easily understand or achieve a training or exercise objective. Rating of perceived exertion (RPE) - Answer- A number-based scale used to gauge the level of exertion or difficulty of an act or event. Function-focused coaching - Answer- Fitness coaching emphasizing physical effort and outcomes. Appearance-focused coaching - Answer- Fitness coaching geared toward improvements to physical appearance. Biometrics - Answer- Measurements of the human body or characteristics, including those obtained from smartwatches and wearable devices. Wearable - Answer- Any type of electronic technology worn on the device, including smartwatches, fitness trackers, smart jewelry and tech-enabled clothing. Risk stratification - Answer- Assessment of risk based on qualifying information, such as vitals or health history - Risk stratification can include the potential for training-related injury, the likelihood of a health event, or developing a health condition. Resting heart rate (RHR) - Answer- The number of times the heart beats per minute while at complete rest.
Prospect - Answer- A person whom the business has identified as fitting their client criteria but has not yet provided their information. Leads - Answer- Prospects who have shown interest in a company and have provided identifying information, such as an email address. Customers - Answer- Leads who have purchased a product or service from a company; may also be used interchangeably with the term clients. Prospecting - Answer- Identifying potential customers. Business to consumer sales (B2C) - Answer- Sales from a business directly to a person. Business to business sales (B2B) - Answer- Sales from a business directly to another business. Inbound prospecting - Answer- The process of a consumer discovering a business from passive content released by the business. Outbound prospecting - Answer- The process of a business contacting a consumer via direct marketing. Prospect - Answer- A person whom the business has identified as fitting their client criteria but has not yet provided their information. Leads - Answer- Prospects who have shown interest in a company and have provided identifying information, such as an email address. Customers - Answer- Leads who have purchased a product or service from a company; may also be used interchangeably with the term clients. Customer journey process - Answer- The guided path, designed by the business, that a consumer will follow to turn into a customer. Market segmentation - Answer- Dividing prospects and leads to more well-defined categories. Call to action - Answer- A prompt from a business for a consumer to take an action. Warm lead - Answer- A lead that is interested but has not provided the business with contact information. Retargeting campaign - Answer- A marketing campaign that targets specific segments of prospects or leads that have not yet become customers.
Hot lead - Answer- A lead that is interested and has provided the business with contact information. Customer lifetime value (CLV) - Answer- The amount that a customer will spend with business over a lifetime. Sales process - Answer- The journey of turning a lead into a client. Lead nurturing - Answer- The process of educating, displaying empathy, understanding, and listening to a lead to turn the lead into a customer. Workflow - Answer- A systematic and repeatable process. Merchant processors - Answer- Businesses that process credit card payments for another business. Leads - Answer- A person who has expressed interest in a product or service and provided their information. Clients - Answer- A current user of the product or service. Potential customer - Answer- A person who may be interested in a product or service. Unique selling proposition (USP) - Answer- The unique benefit or feature of a product or service that differentiates a business from other businesses offering a similar service or product. Customer buying cycle - Answer- The timeline of when customers typically buy products. Customer avatar - Answer- A detailed description of a business's ideal customer. Demographic - Answer- The defining traits and characteristics of a business's ideal customer. Geographic - Answer- The geographical location of a business's ideal customer. Psychographic - Answer- The desires, goals, and lifestyle choices of the potential customer. Prospect - Answer- A person whom the business has identified as fitting their client criteria but has not yet provided their information. Pay-per-click model - Answer- A model of digital marketing in which the advertiser pays a fee every time their ad is clicked.