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NASM Virtual Coaching Chapter Notes
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Book of Business - ANSWER-The professional's list of clients. Virtual Coach - ANSWER-A professional who provides live, one-on-one programming through virtual means such as video, chat, and livestreams while integrating other communication technologies such as e-mail, file sharing, etc. Emerging Technologies - ANSWER-New technologies currently developing that are expected to have a significant social and/or economic impact. Sensing Technologies - ANSWER-Devices that use sensors to detect and record physical or biological information and often are referred to as biometric wearables. Predesigned Workouts - ANSWER-Predesigned workouts, sometimes called canned workouts, are already a part of the fitness professional's arsenal of tools used to train or coach clients. One-on-One Training - ANSWER-Delivered virtually and in real time, provides clients with the freedom to access a coach that they know, like, and trust from the comfort and privacy of their own home, creating a client-coach relationship that supports successful, long-lasting change. Virtual Training - ANSWER-Provides flexibility for clients who cannot make it to an in- person class due to closures, proximity, or personal preference. Scope of Practice - ANSWER-The actions that a professional is permitted to undertake in keeping with the terms of her or his license or certification. Entrepreneur - ANSWER-A business owner who develops systematic, repeatable, scalable, and teachable processes to grow a business. Business Owner - ANSWER-An individual or group who owns a business entity and has final decision-making authority as well as first right to profits Working IN the business includes - ANSWER-training clients, responding to customer service e-mails, and bookkeeping.
Working ON the business includes - ANSWER-includes developing training protocols, creating and testing marketing strategies, crafting customer service policies, structuring corporate guidelines, and building financial projections. In the early stages of a business - ANSWER-the business owner will be focused primarily on working in the business. As the business grows - ANSWER-the entrepreneur will need to shift much of their focus to working on the business. Business Plan - ANSWER-the instruction manual for how the business will grow, which outlines the path the fitness professional will follow to achieve their overall vision. Solopreneur - ANSWER-An entrepreneur who runs a business on their own. (an entrepreneur with no employees or partners) A business plan should be - ANSWER-treated as a living document. It should be reviewed, referenced, and updated regularly. Executive Summary - ANSWER-the fitness professional will describe the purpose of the business. This part is the who, what, and why of the business. Mission Statement - ANSWER-the entrepreneur's reason for wanting to start this business and should convey a meaning that resonates (and motivates) with the founder, employees, and clients. Vision Statement - ANSWER-What the business will look like in the long-term, over the next 5 to 10 years or more. Customer Acquisition Cost (CAC) - ANSWER-How much a new customer costs a business - typically, the cost is determined through money spent on advertising. Unique Selling Proposition (USP) - ANSWER-The unique benefit or feature of a product or service that differentiates a business from other businesses offering a similar service or product. Minimum Viable Product (MVP) - ANSWER-A product that provides the bare minimum features to satisfy customer demand - this is the foundation for a product that will be developed and modified based on market feedback. Features - ANSWER-Features are descriptions of what a product or service offers customers Benefits - ANSWER-Benefits are how those features help solve a customer's problem.
Always ensure that an accountant is - ANSWER-a CPA, authorized to work in the business's state. Do not use a free email address because - ANSWER-a professional email address that ends in the website's domain name is highly recommended. Hardware - ANSWER-includes the physical components that are required for a computer system to function. (ex: mouse or trackpad, keyboard, screen or monitor, and speakers) Central Processing Unit (CPU) - ANSWER-is the brain of a computer. It carries out and directs all tasks being performed. Gigahertz - ANSWER-The measurement of how fast a computer processor can manage bits of data. Bits - ANSWER-The smallest fragments of computer data. Modern computers - ANSWER-typically range from 2.0 GHz through to 5 GHz or more as technology advances. The more cores a processor has - ANSWER-the more tasks a CPU can process. RAM - ANSWER-Random Access Memory - A computer's short-term memory for processing immediate and upcoming tasks. RAM temporarily - ANSWER-stores the information that the computer needs to access immediately or in the near future. (ex: grocery list in hand at store) <4 GB - ANSWER-Minimum requirements for operating systems and basic function. 4 GB to 8 GB - ANSWER-Minimum requirements for typical computer use. 8 GB to 16 GB - ANSWER-Provides enough RAM to support most or all tasks except high-end video editing or game rendering. 16 GB or more - ANSWER-Professional-grade editing software, gaming, and content rendering. In most cases - ANSWER-8 to 16 GB of RAM will be enough to effectively and efficiently run a virtual coaching business. Local Data Storage - ANSWER-Hard copy of the information or data. (ex: USB flash drives, Internal hard drives, External hard drives)
Cloud or Online Storage - ANSWER-Information stored on the Internet, on a server. (ex: Google Drive, Dropbox, iCloud) Hard Disk Drive (HDD) - ANSWER-A data-storage device, which has a physical spinning disk where information or data is stored, written, or deleted. Solid State Drive (SSD) - ANSWER-A data-storage device that uses no physical spinning or moving parts to store, write, or delete data. Video Card (Graphics Card) - ANSWER-is a piece of hardware that takes all the data from across a computer system and generates it into a visible image on the computer monitor or laptop screen. Spreadsheets - ANSWER-This software can allow the fitness professional to create workout programs, invoice clients, or build client metric monitoring sheets, among many other uses. Bandwidth - ANSWER-The maximum data transfer rate of a network or Internet connection, in a specific amount of time, or how fast Information can be downloaded or uploaded to and from the Internet. Megabyte - ANSWER-A measurement of data, 1,000 kilobytes. Kilobyte - ANSWER-A measurement of data, 1,000 bits. Computer peripherals include the following - ANSWER-Lighting Cameras Microphones Lighting Spectrum - ANSWER-or color temperature is what hue of color is being provided by a light source. The considerations when looking for a camera include the following - ANSWER- Megapixel (MP) rating of the camera Video recording resolution Budget Pixel - ANSWER-The smallest portion of an image. They are tiny little dots or squares of color that, when put together, make up an image. Megapixel - ANSWER-1 million pixels put together, a measure of image resolution or graphic resolution. DSLR camera - ANSWER-Professional quality photos, typically films video in HD, higher price point, and may need to buy attachments.
What is a minimum viable product? - ANSWER-A quality product that is delivered quickly to market When selecting a products price, what is not important to consider? - ANSWER-Ability to Discount Virtual Environment - ANSWER-A method where individuals use technology to communicate with each other without meeting face-to-face. Synchronous Communication - ANSWER-Communication occurring at the same time (or of the moment) between more than one individual. Asynchronous Communication - ANSWER-Communication occurring on a delay (or at a later time) between more than one individual. Open-ended questions - ANSWER-Questions worded in a manner that evokes thoughtfulness and reflection in the individual who is being asked. Closed-ended questions - ANSWER-Questions worded in a way that does not give opportunity to elaborate and typically can only be answered in a distinct and predetermined way. SMART goals - ANSWER-An acronym that stands for specific, measurable, achievable, relevant, and time-bound goals. Outcome goal - ANSWER-A goal defined as the target or definitive end point of the set goal. Process goal - ANSWER-A goal defined as the method or alteration of habits used to achieve that goal. Performance goals - ANSWER-A goal defined by setting a new achievement within the performance being measured. Accountability - ANSWER-Being held responsible to an organization or another individual to achieve a desired outcome. Physical data - ANSWER-Data comprised of an individual's current makeup, such as age, height, weight, and measurements, including inches and body-fat percentage. Performance data - ANSWER-Data including alterations in any marker in which improvement or maintenance is looking to be achieved. Lifestyle data - ANSWER-Data made up of variables that can affect the success of outcome and process goals.
Rapport - ANSWER-A relationship built on an agreement of mutual respect and understanding of the respective roles and empathy that allows for clear and effective communication. Affirmations - ANSWER-A positive statement highlighting traits, characteristics, actions, behaviors, etc. Empathy - ANSWER-The ability to imagine oneself in the position of another and to relate to a person from this frame of reference while trying to understand why they think and feel the way they do when viewed from their standpoint and experiences. Motivational interviewing - ANSWER-An empathetic, collaborative, and client-centered approach to communication designed to help counsel clients through ambivalence and support positive change. Ambivalence - ANSWER-A state of mind in which an individual may have conflict, disinterest, or resistance regarding an outcome or individual. Change talk - ANSWER-Language that supports behavior change. Sustain talk - ANSWER-Language that supports the avoidance of change. Discord - ANSWER-A breach in the fitness professional-client relationship that can pull attention away from the original relationship intention. Objective - ANSWER-An assessment based on facts or direct measurement, such as a quantitative measurement. Subjective Subjective - ANSWER-An assessment based on individual opinion or perception, which lacks the ability to directly measure. Reliability - ANSWER-The accuracy of a measurement or the degree to which the measurement can be relied upon.
