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Navigation Labels - E-Commerce - Lecture Slides, Slides of Fundamentals of E-Commerce

Biju Patnaik University of TechnologyFundamentals of E-Commerce

E-Commerce is a growing and dynamic field. It is of special concern for the IT students. Following are the fundamental aspects of these Lecture Slides : Navigation Labels, Navigation System, Clarity, Main Page, Browse, Site Map, Contact Webmaster, Search Engines, Descriptive, Representative

Typology: Slides

2012/2013

Uploaded on 07/30/2013

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Navigation labels
Navigation labels are created during the design of
the navigation system. You need to review them
for clarity and consistency.
When possible, use what standards exist:
• Main, Main page, Home, Home page
• Search, Find, Browse, Site map, etc.
• Contact Us, Contact webmaster, Feedback
• Help, Frequently Asked Questions, FAQ
• News, What’s New
• About, About Us, Who We Are
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Navigation labels

Navigation labels are created during the design ofthe navigation system. You need to review themfor clarity and consistency.

When possible, use what standards exist:• Main, Main page, Home, Home page• Search, Find, Browse, Site map, etc.• Contact Us, Contact webmaster, Feedback• Help, Frequently Asked Questions, FAQ• News, What’s New• About, About Us, Who We Are

Indexing labels

  • Indexing labels are crucial to the site.• Usually found in the Meta tag.• Used by search engines.• Should be descriptive and representative of

the site’s purpose.

  • Example:

http://www.clearinghouse.net

Heading labels

Heading labels:• Condense into 1-3 words the meaning of entire

paragraphs or pages of information.

  • The user relies on these labels to determine if

a section should be read or not.

  • They must be consistent both in granularity and

visual form. Examples:

-^ Amazon •^ Chicago Tribune

Iconic labels

Iconic labels are graphically appealing but poorcommunicators.

  • There is no fixed iconic language• Few concepts have standard icons Using icons forces the user to learn your system.How many users will be motivated to do that?Guidelines: - Use a few icons• Stick to simple graphics• Use icons consistently throughout the site

How users search

What kinds of searches do people do?• Known-item searching• Existence searching• Exploratory searching• Comprehensive searchingMany of these searches also involve browsing.For this reason searching and browsing mustbe integrated.

To search or not to search?

When NOT to make your site searchable:• It contains only a few, well-labeled documents.• Its purpose is to be a patch for a badly designed

browsing system.

  • There is no time to maintain the search engine.When to make your site searchable:• The site is substantial.• The site contains dynamic content, making an

index difficult or impossible to maintain.