NRF Business Of Retail Certification
Exam Questions And Answers With
Verified Solutions 100% Correct Rated
A+
1. Brick-and-mortar
Answer: the presence of a physical storefront and face-to-face customer
experiences
2. Closeout stores
Answer: off-price stores that offer an assortment of brand-name merchandise at a
significant discount off the manufacturer's price
3. Commercial cue
Answer: advertising message that impacts purchase decisions
4. Comparison shopper
Answer: the customer who spends time searching for the best price or deal on the
item she is looking to purchase
5. Convenience stores
Answer: these stores aim at providing their customers a convenient shopping
experience. the general merchandise stores are easily accessible, small in size, with
quick shopping and easy checkout
6. Corporate chain
Answer: a company that operates multiple stores under common ownership, and
usually has centralized decision-making
7. Demographics
Answer: quantifiable information about a customer such as household size,
income, education, occupation, and place of residence
8. Department stores
Answer: these stores offer good service and a broad variety and assortment of
products of mid-to-high quality
