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Online Shops - E-Commerce - Lecture Slides, Slides of Fundamentals of E-Commerce

Biju Patnaik University of TechnologyFundamentals of E-Commerce

E-Commerce is a growing and dynamic field. It is of special concern for the IT students. Following are the fundamental aspects of these Lecture Slides : Online Shops, Architectures, Components, Selected Components, Payment, Security, Trust, Digital Signatures, Certification Authorities, Electronic Payment Models

Typology: Slides

2012/2013

Uploaded on 07/30/2013

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4-1
Electronic Commerce (WS-02/03)
4. B2C,B2E: Concepts and Architectures
4.1 Business-to-Consumer Systems
Architectures and Components
Shop Functionalities, Selected Components
4.2 Electronic Fulfillment & Payment
Secure Communication, Security and Trust
Encryption: Standards, Authentication: Digital Signatures, Certification Authorities
Electronic Payment Models, Standards and Systems
4.3 Mobile E-Commerce and Location-Based Services
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Electronic Commerce (WS-02/03) 4-

4. B2C,B2E: Concepts and Architectures

4.1 Business-to-Consumer Systems Architectures and Components Shop Functionalities, Selected Components 4.2 Electronic Fulfillment & Payment Secure Communication, Security and Trust Encryption: Standards, Authentication: Digital Signatures, Certification Authorities Electronic Payment Models, Standards and Systems 4.3 Mobile E-Commerce and Location-Based Services

Electronic Commerce (WS-02/03) 4-

ECommerce Reference Model

Base Technologies (Internet-, Communication-, Security-, DB-, Software-Technology)

Forms of Payment

Security, Trust

Transact. Control

Agent Technlgy

Mediation, Negotiation EDI

Political and Legal Aspects of EC

Business Process Reengineering (BPR) Tools

Electronic Trading Systems (Shop Systems)

Virtual Organizations

Kinds of Cooperation

Applications for horizontal and vertical sectors

Technical

issues

Organi- zational issues

Electronic Commerce (WS-02/03) 4-

Online Shops: Core Functionality

o Product Catalog Management maintains a (flat, hierarchical, …) directory of

  • Hard (tangible) goods (examples: books, cars, clothing)
  • Soft (intangible) goods (example: software product, license, news) o Search Engine o Shopping Basket Management links customers & products o Customer Identification (example: visitor vs. buyer vs. preferred customer, …) o Billing & Payment
  • Taxation
  • Shipping fees

Electronic Commerce (WS-02/03) 4-

Online Shops: Desirable Functionality

o Banner Management o Statistics Report, Data Mining o Integration of Customer Relationship Management (CRM) functionality

  • Customer Profiling
  • Customer Classification
  • Call Center Integration
  • Campaign Management o Bridge to Enterprise Resource Planning (ERP) Backend System
  • Controlling
  • Inventory management (“are there sufficient hard goods on stock?”)
  • Accounts payable (German: Kreditoren ) o Legal issues: Electronic Contracts
  • Exchange for binding legal statements / electronic contracts between customer & merchant

Electronic Commerce (WS-02/03) 4-

Pay- ment / Billing Provider

P

G

Selected Shop System Components: Editorial System

[Merz99]

Shop Users

Pay- ment/ Billing Pro- vider

Editorial System Shop System Banner-Mgmt

Unstruct. Content

Catalog Structure

Product Inform.

TX Data

User Profiles

Download Area

Banner Pool

Data Exchange Interfaces OLAP Tools Recommendation Engine

Data Warehouse

ERP

Internet

Inter- net

Shop Editor

Editorial System

Unstruct. Content

Catalog Structure

Product Inform.

Data Exchange Interfaces

ERP

Banner Manager

Electronic Commerce (WS-02/03) 4-

Selected Shop System Components: Editorial System

An Editorial system is used to manage and administrate a shop: o Manage

  • product information
  • product catalog structure
  • unstructured content (examples: logos, headline, footer, copyright notice) o Import product information from ERP systems

NOTE: Sample online shop for starting is usually provided by shop system vendor

Electronic Commerce (WS-02/03) 4-

Pay- ment / Billing Provider

P

G

Selected Shop System Components: Core Shop System

[Merz99]

Shop Users

Pay- ment/ Billing Pro- vider

Editorial System Shop Software Banner-Mgmt

Unstruct. Content

Catalog Structure

Product Inform.

TX Data

User Profiles

Download Area

Banner Pool

Data Exchange Interfaces OLAP Tools Recommendation Engine

Data Warehouse

ERP

Inter- net

Shop Editor

Unstruct. Content

Catalog Structure

Product Inform.

TX Data

User Profiles

Download Area

Banner Pool

Unstruct. Content

Catalog Structure

Product Inform.

Banner Manager

Core Shop System

Internet