Welcome To Papa Johns Pizza Web Marketing Presentation!
Get Ready To Dive Into A Flavorful Journey Of Digital Strategies And Mouthwatering Success.
Web Marketing Management &
Metrics
CA ONE
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Digital Marketing Strategy for Papa John's Pizza, Summaries of Marketing
A comprehensive digital marketing strategy for papa john's pizza, a leading pizza chain with over 5,700 restaurants worldwide. The strategy aims to boost online sales by 15%, enhance brand-customer bonds, improve online customer service, and optimize digital marketing costs. It includes user-friendly online platforms, personalized recommendations, cross-channel integration, promotional campaigns, social media engagement, interactive content, customer feedback, chatbot support, live chat support, targeted advertising, seo optimization, storytelling, trend participation, visual content, and user-generated content. The strategy is segmented geographically, demographically, and psychographically, with a focus on dublin, ireland, and various age, income, occupation, and lifestyle groups.
Typology: Summaries
2023/2024
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Welcome To Papa Johns Pizza Web Marketing Presentation!
Get Ready To Dive Into A Flavorful Journey Of Digital Strategies And Mouthwatering Success.
Web Marketing Management & Metrics CA ONE
About
Papa Johnโs
th
Rank in terms of US Sales
5,706 restaurants worldwide
_ 2022 statistics & Rankings | Source Statista.com_*
Established in 1984
Current Website, Performance grade
Papa Johns current Facebook followers are 6.7M, whereas their Instagram followers are 615K.
Current Social Media Pages
Strategy
Sell
โ User-friendly
Online Platform
โ Personalized
Recommendations
โ Cross-Channel
Integration
โ Promotional
Campaigns
Speak
โ Social Media Engagement โ Interactive Content โ Customer Feedback โ Email Marketing
Serve
โ Chatbots and AI Support โ Live Chat Support โ FAQ Section
Save
โ Targeted Advertising โ SEO Optimization
Sizzle
โ Story-telling โ Trend participation โ Visual Content โ User Generated Content
STP Model
Geographic Segmentation Location Dublin Region O'Connell Street Essex Street Bachelors Walk Demographic Segmentation Gender Male Female Others Age 12 - 30 31 - 40 41 - 50 Income 10K โ 30K 30K โ 50K 50K โ 100K Occupation Student Service Holder Business People Social Class Higher Class Higher Middle Class Family Size Nuclear Family Extended Family Family Life Cycle Bachelorhood Honeymooners Parenthood Psychographic Segmentation Lifestyle Foodie Workaholic Lazy to cook Classy Healthy Personality Friendly Explorer Choosy Posh Benefit Quality of Food Decent Environment Uniqueness Better Service
5Sโs Objective
Original Imagery: Created Imagery:
Mood Board
Prototypes
Social Media Creatives:
Prototypes
Current Website Wireframe: Proposed Wireframe:
Campaign Budgeting (Global)
Total Budget
40K
SEO Optimization (Website Redesigning & Content Creation) 8k Social Media Advertising (Facebook, Instagram & YouTube) 10k Boosted Posts (Facebook, Instagram & YouTube) 2.8k Email Marketing (Mail Chimp & Email Content Creation/Stock Images) 1.3k Ads (Display Ads, Google Ads, Facebook) 18k