www.mylyapp.com | [email protected]
The most trusted Mobile App Solution
connecting educators, students & parents
myly is FREE mobile app for
School | College | University | Coaching Center | Tuition Center | Hobby Class
Prepare for your exams
Study with the several resources on Docsity
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Earn points by helping other students or get them with a premium plan
Guidelines and tips
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
This document is all about myly, parent teacher student communication tool
Typology: Slides
2015/2016
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www.mylyapp.com | [email protected]
The most trusted Mobile App Solution
connecting educators, students & parents
myly is FREE mobile app for School | College | University | Coaching Center | Tuition Center | Hobby Class
In $ 56 bn Indian education market with 640 mn students, our USP is
a. FREE product b. Proven online & offline sales model c. Captive customer base
Messages sent
Students
Institutes Bi-directional Messaging Assignments & Circulars Attendance Notifications Events & Calendar Images & Videos Online Fees Payment
Current Communication Problem Info not available on demand Delayed & missing info Student photos & videos unavailable Fees payment is not online Costly & Time Consuming Unstructured data management Too much paperwork Data Security concerns Student & Parent Educator School Diary Paper Circulars SMS Phone calls 5% Mobile based communication 95% Conventional Communication India Market Size ~3 mn institutes ~640 mn students Ref: Kaizen Education Report 2014, E&Y K-12 report
myly has what educational institutes need Institute branding No expensive hardware/ software Regular updates and upgrades Easy to use solution with support For non-smartphone users Solution to grow with their needs
Yes
FREE
Yes, Free Updates
Yes, Free Support
Yes, Integrated SMS
Yes
Marketing & Sales Online Digital Marketing (SEO/SMM/PPC) Contact Marketing Proven acquisition model Very low cost of acquisition Offline Distribution agreement with ICA 1,000+ feet- on-street agents Paid on success basis Incentivizing SPOC to gain engagement PR Strategy National English dailies Education sector magazines Online press releases Trade fairs & conferences
Unit Economics In App Advertis ement,
Product affiliate commiss ion, 9. Service marketpl ace, 15
Per User Revenue
User acquisition + Engagement Cost Revenue Assumptions:
- Single Point of Contact (SPOC) in each institution, shall be rewarded on increase in engagement
- Sales commission to be paid to distribution partner on success basis Assumptions:
- Monetization begins on 50 K app downloads
- Advertisement revenue taken at $ 0.83 CPM, however for hyper-targeted users, the monetization should happen at much higher value
- Learning services marketplace 5% conversion; commission 10% on Rs 3,000/year average purchasing
- Product marketplace 10% conversion; commission 8% on Rs 1,200/year average purchasing Rs 20 per user on myly app
- Rs 5 per user (first year) ~ Rs 82.9 per user per year, which increases YoY
EduCommerce Technologies Pvt Ltd incorporated Sept’14 Apr’ Mar’
- Founders joined full time, Got relieved of existing commitments
- Sept – March’15 research, outsourced product development, infra set up - Team set up started, - Started product development in house Jul’
- Launched Ver. 1 of SchoolA2Z with mobile app
- Team Size : 8
- Signed-up 37 schools Sept’
- SEO, organic online marketing bringing online sign-ups of schools
- Team size: 12 People
- Launched fees collection module Nov’
- Continuous product enhancement
- Team size: 17 people
- Total 130 schools signed up
- 36 Schools using mobile app solution
- Proven Online school acquisition model Dec’
- SchoolA2Z rebranding to myly
- Expanding to colleges, hobby classes, coaching etc
- Launching Teacher mobile app: myly admin
- Distribution agreement signed with ICA
- RAISED FIRST ROUND FUNDING ($100K) Milestones
- Aggressive Growth
- Signed up next 70 institutions & 8,000+ students in Dec- 15 alone
What our customers say School reduces fee collection delays by half. (School in Noida, UP) Music academy can better communicate with its students about class schedule (Music academy in Bangalore) School now has secure storage & structured data, along with mobile app solution (School in Ludhiana, Punjab) School has been able to reduce cost of communication significantly (School in Moranhat, Assam) School now gets leave application from children via mobile app (School in Jaipur, Rajasthan) School now shares the school function images via mobile app with parents (School in Ajmer, Rajasthan)