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Perceptual Maps positioning samples. Page 2. Professor Myles Bassell Bus 50.2 Marketing. Perceptual Map. Diesel. True Religion. Rock N Republic.
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Perceptual Map
True ReligionRock N RepublicDiesel HighPrice LowPrice LowQuality
HighQuality Gap Old Navy
Perceptual Map
AppleMicrosoftHP High Reliability LowReliability Low Durability
HighDurability Sony Compaq Panasonic Casio
Dell Cannon Toshiba
Perceptual Map
Sony Panasonic High Price LowP^ rice Low Quality
HighQuality AppleCompaqMicrosoftHP Dell
Casio^
Cannon Toshiba
Perceptual Map
Lexus Mercedes- BenzBMW HighDurability LowDurability LowReliability
Honda HighReliability Maybach InfinitiToyota Ford LamborghiniRolls Royce Cadillac Volvo ChryslerJaguar HyundaiBuick
Perceptual Map
MercedesLexus
-^ BenzBMW HighPrestige Low^ Prestige LowPerformance
HighPerformance Maybach Infiniti HondaToyotaFord Rolls Royce
Lamborghini JaguarCadillacVolvo Chrysler Hyundai Buick