Personal SWOT Analysis
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Personal SWOT Analysis: A Framework for Career Success, Exercises of Marketing
The Personal SWOT Analysis. Personal development is an essential step for making yourself more appealing to employers and customers.
Typology: Exercises
2021/2022
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Personal SWOT Analysis
Why personal SWOT analysis?
- To brand image and success unique to you
- To identify internal strengths and weaknesses
- To identify external opportunities and threats
- To formulate success strategy
Strengths
- Positive self and public image
- Education and certifications
- Rich work experience
- Technical knowledge in specific field
- Communication skills
- Leadership skills
- Networking and contacts
- Interaction with professional organizations
Weaknesses
- Negative self and public image
- Education not in related field or at lower level
- Lack of desired work experience
- Lack of technical knowledge in specific field
- Lack of communication skills
- Lack of leadership skills
- Lack of networking skills and contacts
- Do not have goals and objectives
Threats
- Downsizing your chosen field
- Off trends in your field of work
- Cut throat competition
- Tough competitions from young
- Competitors with superior skills, experience and knowledge
- Lack of advance education or training you need to take
- Limited advancement in your field
- Companies are not hiring
Opportunities Threats
S T R E N T H S
Proactive Actions
Modify Resources & Skills
W E A K N E S S E S Overcome or Manage Weaknesses
Eliminate or Minimize Impact
Formulate Success Strategy
- Determine Objectives
- Develop Marketing Strategies
- Strategize Action Plans
Objectives
- Find your ideal job upon graduation
- Transition to new job from your current job
- Find out other positions you could accept
- To plan your five-year career goal
Action Plans
- What will be done?
- When will it be done?
- Who is responsible for doing it?
- Set timetables and deadlines
- Get desired career
Success
- With the help of SWOT analysis and