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Persuasive Communication Principles and Techniques, Exams of Biology

Howard Community CollegeBiology

Various principles and techniques related to persuasive communication, including topics such as measurable gain, elocution, persuasion, discourse, stimulation, social quotient, reciprocity, benchmarking, low context communication, commitment, consistency, consensus, scarcity, liking, authority, and the goals and strategies of persuasive speeches. It also discusses maslow's hierarchy of needs, the social penetration theory, classical rhetorical strategies, and common logical fallacies in argumentation. Insights into how emotions, perceptual biases, and ethical considerations influence effective persuasive communication. Overall, this comprehensive resource delves into the psychological, rhetorical, and practical aspects of persuasive communication, making it a valuable reference for students, professionals, and anyone interested in understanding and honing their persuasive abilities.

Typology: Exams

2024/2025

Available from 10/03/2024

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GEB 3213
Chapter 14
exam(55
questions fully
solved &
updated)
1. _____ is defined as an act or process of
presenting arguments to move, motivate, or
change your audience.
a. Measurable gain
b. Elocution
c. Persuasion
d. Discourse
e. Stimulation - answer c. Persuasion
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Download Persuasive Communication Principles and Techniques and more Exams Biology in PDF only on Docsity!

GEB 3213

Chapter 14

exam(

questions fully

solved &

updated)

  1. _____ is defined as an act or process of presenting arguments to move, motivate, or change your audience. a. Measurable gain b. Elocution c. Persuasion d. Discourse e. Stimulation - answer c. Persuasion
  1. Which of the following statements is true regarding motivation? a. It is mostly implicit in nature. b. It involves the force, stimulus, or influence to bring about change. c. It is the act of presenting arguments to move or change your audience. d. It is the process that encourages the audience to change their beliefs or behavior. e. It can change the audience's behavior but not their beliefs. - answer b. It involves the force, stimulus, or influence to bring about change.
  2. _____ is a system of assessing the extent to which audience members respond to a persuasive message. a. Gap analysis b. Measurable gain c. Social quotient d. Reciprocity e. Benchmarking - answer b. Measurable gain

purchase from you because you were especially helpful. a. scarcity b. liking c. consensus d. authority e. reciprocity - answer e. reciprocity

  1. A retailer uses the following messages to advertise a sale: "Limited time offer", "Till stocks last", and "Hurry! This week only!" The retailer is operating on the principle of: a. scarcity. b. consistency. c. authority. d. reciprocity. e. consensus. - answer a. scarcity.
  2. The principle of authority involves: a. the perception of safety and belonging in communication. b. the tendency of the individual to follow peers.

c. referencing experts and expertise. d. focusing on the exclusive, the rare, the unusual, and the unique. e. convincing or motivating people to act immediately. - answer c. referencing experts and expertise.

  1. Lawyers and business consultants operate on the principle of: a. reciprocity. b. scarcity. c. liking. d. authority. e. consensus. - answer d. authority.
  2. The tendency to think that a product is good because "everybody else" thinks that it is good is related to the principle of: a. authority. b. consistency. c. consensus. d. reciprocity. e. scarcity. - answer c. consensus.
  1. When the operational function of your persuasive speech is to convince, your goal is: a. to change the audience's behavior. b. to increase consideration on the part of audience members whose views are either hostile or neutral. c. to get the audience to agree with your position. d. to reinforce and intensify the existing beliefs of the audience. e. to persuade the audience to either stop, not to start, or continue doing something. - answer c. to get the audience to agree with your position.
  2. Which of the following goals of action focuses on persuading the audience to take on a new way of thinking or a new idea? a. Continuance b. Adoption c. Deterrence d. Consideration e. Conviction - answer b. Adoption
  1. Which of the following are examples of adoption as a goal of action? a. Persuading the audience to vote for a new candidate b. Persuading the audience to stop smoking c. Persuading the audience to stay in school d. Persuading the audience to stop littering e. Persuading the audience to not drink and drive - answer a. Persuading the audience to vote for a new candidate
  2. The _____ goal of action involves persuading the audience to stop doing something they have been doing. a. discontinuance b. consideration c. avoidance d. prevention e. deterrence - answer a. discontinuance
  3. Which of the following are examples of discontinuance as a goal of action?
  • answer b. persuading the audience not to start something if they haven't already started.
  1. All of the following are reasons for engaging in communication except: a. to gain information. b. to understand communication contexts. c. to meet the needs of others. d. to perceive ourselves, our roles, and relationships with others. e. to understand our identity. - answer c. to meet the needs of others.
  2. According to Maslow's hierarchy, we need to meet these needs before anything else. a. Safety needs b. Physiological needs c. Need to experience a sense of love and belonging d. Self-esteem needs e. Aesthetic need to experience beauty - answer b. Physiological needs
  1. Medical insurance and job security address which level of needs in Maslow's hierarchy? a. Safety needs b. Physiological needs c. Need to experience a sense of love and belonging d. Self-esteem needs e. Aesthetic need to experience beauty - answer a. Safety needs
  2. We seek affection from others: a. once we have asserted our sense of self and self-respect. b. once we begin to feel the need to experience beauty. c. once we begin to express independence and individuality. d. once we have what we need to live. e. once we have the basics to live and feel safe from immediate danger. - answer e. once we have the basics to live and feel safe from immediate danger.
  1. Maslow discusses this level of needs in terms of how we feel about ourselves and our ability to assert control and influence over our lives. a. Physiological needs b. Safety needs c. Self-actualization d. Need to experience a sense of love and belonging e. Self-esteem needs - answer c. Self- actualization
  2. _____ can involve reaching your full potential, feeling accepted for who you are, and perceiving a degree of control or empowerment in your environment. a. Self-esteem b. Self-regulation c. Self-awareness d. Self-realization e. Self-actualization - answer e. Self- actualization
  1. The next level of needs after self- actualization is the need: a. to experience love and belonging. b. to experience beauty. c. to assert one's sense of self. d. to know. e. to feel empowered. - answer d. to know.
  2. Beyond curiosity lies the need: a. to experience beauty. b. to feel empowered. c. to experience love and belonging. d. to make a difference in the world. e. to assert one's sense of self. - answer a. to experience beauty.
  3. In Maslow's hierarchy our most basic needs are quite_____, and as we progress through the levels, the level of _____ increases. a. simple; clarity b. specific; abstraction

b. proposition; peroration c. narration; confirmation d. peroration; confirmation e. narration; exordium - answer a. exordium; peroration

  1. "It is important to spay or neuter your pet." This statement would be classified under which of the following aspects of classical rhetorical strategy? a. Exordium b. Narration c. Proposition d. Confirmation e. Peroration - answer c. Proposition
  2. "If you can vote, drive, and die for your country, you should also be allowed to buy alcohol." This is an example of argument by: a. analogy. b. principle. c. sign. d. cause.

e. generalization. - answer e. generalization.

  1. The STAR system is used to evaluate arguments by: a. analogy. b. sign. c. generalization. d. cause. e. authority. - answer c. generalization.
  2. In order to evaluate an argument by cause, one must: a. question the legitimacy of the source and the trustworthiness of the information. b. watch out for "after the fact, therefore because of the fact" (post hoc, ergo propter hoc) thinking. c. use the STAR system. d. identify the consequences of following the principle. e. watch for adverbs that end in "ly," as they qualify, or lessen the relationship. - answer b. watch out for "after the fact, therefore

b. generalization. c. analogy. d. testimony. e. authority. - answer e. authority.

  1. Which of the following statements is not true about emotions? a. Emotions directly impact our own point of view and readiness to communicate. b. Emotions influence how, why, and when we say things. c. Emotions can always be easily controlled. d. Emotions are a psychological and physical reaction to stimuli that we experience as a feeling. e. Emotions influence how we say what we say, as well as also how we hear and what we hear. - answer c. Emotions can always be easily controlled.
  2. _____ involves getting tired, often to the point of rejection, of hearing messages that attempt to elicit an emotional response. a. Writer's block

b. Perceptual fallacy c. Selective hearing d. Emotional resistance e. Refutation - answer d. Emotional resistance

  1. Expression of emotions is important, but requires the three Ts: a. thought, trust, and translation. b. tact, timing, and trust. c. time, talent, and thought. d. thought, tactic, and translation. e. tactic, talent, and time. - answer b. tact, timing, and trust.
  2. Emotions are often contagious. This implies that, as a speaker, you should: a. use your enthusiasm to raise the level of interest in your topic. b. emphasize that your relationship with your listeners is important to you.