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phân tích IFAS, EFAS và SFAS của công ty viễn thông quân đội việt nam
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Lecturers : Pham Huong Dien Class : L Group 5: Le Cong Thanh - 030633170890 * Lam Tuyet Nhi - 050606180271 Nguyen Thi Thuy Duong - 050606180071 Nguyen Phuong Bao Nhi – 05060180276 Vu An Binh – 030334180003
Competitive Profile Matrix of Viettel Group Viettel MobiFone Vinaphone Critical success factor Weight Score Weighted score Score Weighted score Score Weighted score Brand reputation 0.15 4 0,6 3 0,45 2 0, Pricing competitiveness 0.1 2 0,2^4 0,4^3 0, Product and service diversification 0.07 (^4) 0,28 3 0,21 3 0, Market share 0.06 4 0,24^3 0,18^2 0, Customer satisfaction 0.13 3 0,39 3 0,39 3 0, Customer service 0.12 3 0,36 2 0,24 3 0, Number of Retail 0.04 2 0,08^3 0,12^1 0, Competition on promotion 0.05 2 0, 2 0, 4 0, Superior IT capabilities 0.17 4 0,68^3 0,51^3 0, Customer retention 0.06 3 0,18 1 0,06 2 0, Business Ethics 0.05 3 0,15 2 0,1 3 0, Total 1
Competition on promotion Viettel: There are many different forms of promotion such as: Giving away more accounts when joining a new network or when mobile recharge, depending on each user, there will be different promotions. Free money and monthly telephone traffic for student users - Hi School Free programs for 100 minutes of on-net calls Group calls will be discounted from 50% off when making group calls. Viettel deployed the payment of postpaid charges after cooperating with MB Military Bank. Customers can enjoy a discount of up to 6% or more when transacting at the bank's points of view or via the Bank Plus ATM card. Mobifone: There are many discount for users such as 20%, 50%, 100% of the value of the regular top-up card Promotion packages for prepaid and postpaid subscribers. Vinaphone: Monthly recharge card promotion, constantly updating the calendar for promotion There are many customer appreciation programs with high-value gifts: high- tech products from Apple Many Smart TV winning gift programs to customers Promotions according to family packages, businesses, Tet promotions,... The more long-term customers, the more priority will be given to participating in prize draws and promotions
Because Vina’ marketing is focused on promotion, the gift from promotion can be phone products such as Apple or motorbikes and then cars, Vina will be the strongest at this point because of the promotion points that customers come to buy their products, this is a competitive advantage. Mobifone doesn't have many promotions, only a few periodic small promotions, so mobifone doesn't have a competitive advantage in this part. Viettel has many promotions suitable for each customer segment, but only small investment do not have the same competitive advantage as Vinaphone, so it is only in the minor strength range. Superior IT capabilities Regarding the availability of the radio network, the rate measured at MobiFone is 100%, VNPT 99.99%, Viettel 100%. As for the dropped call rate, the test results of MobiFone are 0.39%, VNPT 0.42%, Viettel 0.24%. Regarding the rate of successfully established calls, this rate of MobiFone is 99.97%, VNPT 99.85%, Viettel 99.97%. Regarding the number of calls with voice quality score greater than or equal to 3, this rate of MobiFone is 99.85%, VNPT 99.82%, Viettel 99.94%.
Regarding the availability of the radio network, this rate measured at MobiFone is 98.23%, VNPT 99.98%, Viettel 99.98%, higher than the standard (95%).
After the information shows that in terms of Superior IT capabilities, all 3 companies have equal rates in terms of handling tips, but in terms of radio network speed and wireless network, Mobifone's rate always decreases compared to the other 2 companies. So the strength is only minor because The Fourth Industrial Revolution , using the network is very concerning. Customer retention Viettel Since mid-June 2018, when Viettel decided to apply a new loyalty program called Viettel++. Turn a campaign that only caters to 5% of subscribers into a program for 100% of customers. Viettel is a pioneer company in providing regular care to all customers who are using its services. One of the reasons Viettel can maintain stable customers is the quality of the network. With the number of 4G transceiver stations, Viettel has 40,000 stations, which is the unit with the leading number of stations in Vietnam. In fact, according to the survey results of nearly 20,000 customers mentioned above, 30% of postpaid subscribers and 26% of prepaid subscribers said that they have switched to Viettel because of good and stable network quality. Second, relatives and friends using the Viettel network are very crowded. With its position as the network operator with the largest market share in Vietnam, Viettel's community of 70 million users only has to spend 100 VND/minute to call on- net. According to the survey results, more than 25% of customers switched to Viettel because of the huge number of on-net calling communities. In other Asian countries such as Laos, Cambodia, and Myanmar, Viettel's wave has also spread from cities to rural areas, from urban areas to remote areas like in Vietnam and roaming charges of customers in 3 countries. This when using the Viettel network is similar to that in Vietnam. This is something that no other mobile network in Vietnam has. In addition to attracting customers to switch networks and keep numbers to Viettel, this network operator also has a very proper way of dealing with customers who want to switch to another network. According to a recent announcement by the Ministry of Information and Communications, from the date of implementation to the end of March 31, 2019, Viettel has a rate of 86.3% for its customers to successfully switch networks to another network operator. - at the top of the network. Viettel is highly appreciated by customers for its professionalism as well as friendliness in providing services. MobiFone The company will set specific quality goals for each year. For example: The Company's 2005 quality goals such as expanding and upgrading the quality of the network, broadcasting 586 new BTS stations nationwide, reducing the rate of customer
Wishing that customers are always comfortable and satisfied when using MobiFone services, each member of MobiFone commits to:
