McDonald's: A Path to Franchise Ownership and Business Success, Study notes of Cellular and Molecular Biology

Download McDonald's: A Path to Franchise Ownership and Business Success and more Study notes Cellular and Molecular Biology in PDF only on Docsity!

Your Future.

Made at

McDonald’s.

Your path to becoming a

McDonald’s franchisee.

Prospective McDonald’s Franchisee, Thank you for your interest in McDonald’s. Under the arches, there is immense opportunity to grow and prosper with one of the world’s strongest brands. We stand tall on the shoulders of our founders. Ray Kroc and Fred Turner grew McDonald’s on bold ambition and four core principles that we still carry with us: Quality, Service, Cleanliness and Value. Fast forward to today and we are changing the face of our brand. Through our growth plan, customers are seeing a more modern McDonald’s, and we are evolving by improving our food, experience, people and value. McDonald’s is 95% franchised in the U.S., and we are outperforming our competition due to the hard work and commitment of our franchisees. As you will see throughout this brochure, franchisees are the key ingredient to our brand. As a franchisee, you have the unmatched resources of our system. This includes experts who provide support and consultation in areas such as marketing, operations, HR and finance. There is also extensive training to give you a strong foundation to drive sales, guest counts and cash flow. We find the franchisees who have the best success are willing to be involved in every aspect of the business, have great interpersonal skills, and are heavily involved in their community. While there is great responsibility that comes with owning a franchise and upholding a brand like ours, we believe our franchise model is the best in the world, and can reap many rewards for those who are willing to put in the work. I hope you enjoy reading more about our brand and exploring what it takes to build your future with McDonald’s. I wish you all the best as you pursue a franchise. Joe Erlinger President, McDonald’s USA

Perhaps we were your first job. The go-to birthday outing for the kids. Your favorite fries. Maybe you’ve noticed the role we play in our communities and for charity. Or it just might be that you’ve wondered what it would be like to own a McDonald’s franchise. Running a McDonald’s franchise is a once-in-a-lifetime experience. Think of the people you’ll meet … in the restaurant, across our organization and in the neighborhood. We couldn’t be more proud of the leadership our franchisees demonstrate each and every day. It takes heart, soul and a genuine commitment to the communities we serve.

Have a seat. Let’s talk.

How may we help you

Welcome to McDonald’s. Prepare to feel good about what you do. Read on to find out what it takes to become a franchisee

become a franchisee?

In 1954, Ray Kroc visited a small but successful restaurant in San Bernardino, California run by brothers Dick and Mac McDonald, and was stunned by the effectiveness of their operation. The McDonald’s brothers produced a limited menu, concentrating on just a few items – burgers, fries and beverages – which allowed them to focus on quality and quick service. They were looking for a new franchising agent and Kroc saw an opportunity. In 1955, he founded McDonald’s System, Inc., a predecessor of the McDonald’s Corporation, and six years later bought the exclusive rights to the McDonald’s name and operating system. By 1958, McDonald’s had sold its 100 millionth hamburger.

Our History

More than sixty years later, McDonald’s is a global brand focused on innovation for the future, including McDelivery, mobile ordering and self-serve kiosks to ensure the restaurant experience continues to be world class.

“McDonald’s can’t be successful unless our Franchisees are successful.”

Proven System

With over 60 years of experience, McDonald’s has become one of the most recognizable brands in the world. Our proven operating system allows us to maintain the highest standards of operations excellence successfully serving millions of customers each day.

Ray Kroc

McDonald’s Founder

“My top choice was McDonald’s due to the extensive training program and

proven long-term strength of the brand.”

Courtney

Franchisee · New York From support departments, operations experts, marketing talents, training specialists and more – our proven system and supplier partnerships are key to franchisee success. Using this unique approach, you are provided a roadmap for success. Becoming a McDonald’s franchisee gives you the independence of running your own business, but you have the support of the system. Our primary goal is to assist our franchisees in maximizing quality, service and cleanliness which helps you optimize sales and profits. You are in business for yourself, but not by yourself.

Global Brand

Join the most recognizable brand in the world! McDonald’s provides its franchisees and more than 38,000 restaurants with the resources and support they need to thrive. We’ve developed an extensive network of the world’s finest suppliers that you can tap into from the beginning. And we continue to work closely with suppliers to ensure our franchisees’ restaurants are provided with the highest quality products at the most competitive prices. We also provide extensive support in marketing and have helped create a worldwide brand unmatched in the food service industry – a critical competitive advantage for your individual McDonald’s restaurant franchise.

Tony’s Story

Franchisee · Nevada & Utah “I started as part of the crew at age 16 and progressed over the years to a Director of Operations. During my time working in the restaurant I was blessed to work for a franchisee who allowed me to develop leadership skills and implement people practices, which are instrumental to the organization today. After 30 years with McDonald’s I decided I wanted to run my own organization and to pass along the knowledge I had obtained.

I believe a successful leader has a

duty to give back, to train, and to

share the results to help make our

communities stronger.

By investing in my team, we have had the opportunity to transform a number of restaurants. We have had visitors from around the world come to see what we do and how we’ve done it. That’s personally satisfying, but I’m most excited by what I see in my team.

I love to help people rise up above what

they thought they were capable of and

become strong leaders.”

And training doesn’t stop there.

“The McDonald’s training

program for me was far

more intense than I thought

it was going to be. I was

initially concerned that I was

going to be bored but found

McDonald’s to be the most

engaging and challenging

environment I could imagine.

And I love it for that.”

Kerri

Franchisee · California In addition, we offer ongoing training for employees of a franchisee to ensure they are provided with the tools and resources to successfully run a restaurant. By leveraging a blended learning approach through self-study, on-the-job coaching and instructor-led classroom training we strive to deliver a training program that is beneficial regardless of an employee’s role in the restaurant, whether they’re crew or a manager. We of fer ongoing training for Franchise owners at Hamburger University with courses focused on management, leadership and company culture.

At McDonald’s, we believe we have a responsibility to add value to the communities in which we operate, and we are proud to play an active role in communities across America.

Giving Back & Community Involvement

Franchisees are encouraged to contribute locally in a way that is most relevant and appropriate to themselves and their communities. Through community involvement our franchisees have become strong leaders in their communities and have had a positive impact at a local level. Giving back to the community is a fundamental part of our business philosophy dating back to McDonald’s founder Ray Kroc and is carried on today by the company and our franchisees through our Archways to Opportunity program, the Ronald McDonald House Charities and McTeacher’s Nights.

Build a Legacy

Our heritage is built upon generations of franchisees, customers and employees. To ensure continued success we offer the Next Generation Training Program to allow our franchisees the opportunity to bring their qualified family members into the business, to build their own McDonald’s legacy.

Wade’s Story

Franchisee · North Carolina “A Story Spanning Generations

At 5 years of age my dad opened his first

location in Goldsboro, NC. For 49 years I have

lived my life loving the McDonald’s brand.

I started working in my dad’s restaurants at age 12. At the time I wanted a motorcycle and my father said he would match what I saved working that summer in the restaurant. I worked cleaning the restaurant, mopping, wiping tables & trays, emptying the trash, etc. After that, each summer I worked in the restaurant and even attended meetings with my father to learn more about the business. I decided that I wanted to follow in my father’s footsteps and early in my career I was approved to become a McDonald’s franchisee. Since then I have continued to grow and evolve as a leader and that is really fulfilling.” Upon acceptance and completion of the Next Generation Training Program, at the discretion of McDonald’s, spouses and children have the opportunity to join the system alongside their families.

Leonardo’s Story

Franchisee · Florida “I worked for a McDonald’s franchisee all through high school and college. Post-college I was fortunate to be given the opportunity to enter the Franchisee Training Program and became a McDonald’s franchisee in Orlando in 1989. I have been very fortunate in my life and career with McDonald’s in many ways. I have been able to help many people achieve their goals and improve their families’ futures. Today my family owns a total of 19 restaurants, between me, my spouse, and my son. I am very grateful that McDonald’s encourages the Next Generation Program as this is key for me and others as we transition and sell our businesses over time to our children. Although we are part of a large, multinational corporation and system, we are a small family business.”

Over the past 60 years, McDonald’s has proven itself to be a dynamic and innovative organization. We’ve adapted to changing markets and have capitalized on opportunities providing us with a clear growth strategy for the future. The key pillars of this strategy are to retain, regain and convert customers. By staying at the forefront of technology we have been able to improve the in-restaurant, digital and delivery experience for our customers, while providing opportunities to the franchisees to grow their business.

Focused on The Future

What will be your impact as a franchisee?

Nicole has always wanted to have a positive impact on other peoples’ lives, and her story illustrates how being a McDonald’s franchisee is the perfect way to do so. When she was in high school, her parents became McDonald’s franchisees with 2 locations, and they put her to work. She learned how a local business could serve food and help sustain the needs of a community in many other ways.

Nicole’s Story

Franchisee · California