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Myan Sugar Company's (MSC) strategy for exporting sugar to China. The company aims to expand its market share in China by offering competitive prices and partnering with export management companies (EMCs). information on China's sugar market, import regulations, and potential promotional events for MSC.
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Members: Nguyen Phuong Lan Nguyen Doan Khanh Linh Hoang Le Anh Thu Huynh Anh Thu Vo Thi Hong Thuy
TABLE OF CONTENTS I ESTABLISH THE COMPANY’S APPROPRIATE GOALS II SELECTING A PRODUCT III CHOOSING A TARGET MARKET IV PRODUCT ADAPTATION V CHANNELS OF DISTRIBUTION VI PRODUCT PROMOTION VII PRICING PRODUCT
Company overview Myan Sugar Company (MSC) is a sugar manufacturer Line of business Workforce: More than 500 employees. Productivity: 50,000 tons of product per year. Scale Glucose, Fructose, cane sugar, beet sugar and mixed form of products. Kinds of sugar Manufacturing, processing and selling sugar. Located 71 Ngu Hanh Son Street, Ngu Hanh Son District, Da Nang, Vietnam.
Set export goals of the business Enter foreign markets by selling in large volumes , at competitive prices Build up a strategy of sustainably developing the Vietnamese sugar industry and increasing competitiveness in the long term. Find new markets abroad to prevent, protect and compensate for their domestic market share.
HS code: 170290 Sugars in solid form, incl. invert sugar and chemically pure maltose, and sugar and sugar syrup blends containing in the dry state 50% by weight of fructose, not flavoured or coloured, artificial honey, whether or not mixed with natural honey and caramel (excluding cane or beet sugar, chemically pure sucrose, lactose, maple sugar, glucose, fructose, and syrups thereof)
Some reasons:
You can simply impress your audience and add a unique zing and appeal to your Presentations. I hope and I believe that this Template will your Time, Money and Reputation. Get a modern PowerPoint Presentation that is beautifully designed. III. CHOOSING A TARGET MARKET MYAN SUGAR COMPANY
1. Preliminary screening (basic needs): a. Sugar world import situation Add Text Simple PowerPoint Presentation Add Text Simple PowerPoint Presentation Add Text Simple PowerPoint Presentation
Target market Value imported (USD thousand) Quantity imported (Tons) Share in world imports (%) China 294,382 663,178 13. USA 163,543 141,706 7. Germany 151,743 164,962 6. Netherlands 106,855 85,624 4. Indonesia 98,217 117,881 4. Some target markets:
1. Preliminary screening (basic needs): b. Vietnam sugar export situation CHINA USA
2. Secondary screening (financial and economic conditions): a. China 60 % 90 % 80 % 70 % Market size: ranked 1st in the ranking of the population, the demand for sugar in this country is also ranked first in the world. Increasing their accessibility to many potential customers. Inflation rate: lower than the inflation rate of the world economy (4.3%) Helps stabilize the economy, improve forecasting ability and plan production to match the affordability of importers. Interest rate: The one-year loan prime rate (LPR) was kept at 3.65% Sugar exporters feel more secure in knowing the retailer's ability to pay. GDP and GNI: lower than those of the USA, but the ability of this country to pay in the future is high Can invest in exporting to this whole country. 70 % Target market GDP per capita (million US$) GNI per capita (US$) USA 22,996,100 70, China 17,734,063 54,
3. Final screening (political and legal
The tax rate that MSC may face is 5.1% when Vietnam and the US do not have an agreement.
3. Final screening (political and legal
IV. PRODUCT ADAPTATIO N
Export promotional tools
You can simply impress your audience and add a unique zing and appeal to your Presentations. Easy to change colors, photos and Text. You can simply impress your audience and add a unique zing and appeal to your Presentations. Easy to change colors, photos and Text. 1. Mandatory China released the Measures for the Safety Administration of Imported and Exported Food (GAC Decree No.249) and the Administrative Provisions on Registration of Overseas Manufacturers of Imported Food (GAC Decree No.248) on April 12, 2021
