Data Collection: Importance, Methods, and Tools, Schemes and Mind Maps of Effective Business Communication

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Mohammed Hamza Siddiqui

Form # 544983

POM 2

nd

Presentation

Group: The Ace Topic: Data Collection

What is Data Collection?

Data collection is a process by which the researcher collects the information from all the relevant sources to find answers to the research problem, test the hypothesis and evaluate the outcomes.

Is Data Collection important? (2)

 Marketing Effective:

Collecting data allows you to store and analyze important

information about your existing and potential customers.

Collecting this information can also save your company money by

building a database of customers for future marketing and

retargeting efforts.

 Data Provides a Deeper Understanding of Your Market

 Data Collection Improves Your Consumer Database

 Consumer Data Improves Your Marketing Strategies

Data Collection Methods

 Quantitative:

Quantitative data can be expressed as a number or can be

quantified. Examples of quantitative data: shoe size, number

of hours women spend on shopping, square feet of an

apartment, price, length, amount, etc. Typically, quantitative

research questions are closed-ended and the answers can be

easily turned into numbers, graphs, or tables.

 Qualitative :

Qualitative is information that can’t be expressed as a

number and can’t be measured. It consists of words, pictures,

observations, and symbols, not numbers. It is about qualities.

Examples of qualitative data: socioeconomic status, colors,

favorite holiday destinations such as Hawaii and New Zealand,

ethnicity such as American Indian and Asian.

BASIS FOR

COMPARISON

PRIMARY DATA SECONDARY DATA

Meaning Primary data refers to the first hand data gathered by the researcher himself. Secondary data means data collected by someone else earlier. Data Real time data Past data Source Surveys, observations, experiments, questionnaire, personal interview, etc. Government publications, websites, books, journal articles, internal records etc. Cost effectiveness Expensive Economical Collection time Long Short Specific Always specific to the researcher's needs. May or may not be specific to the researcher's need. Available in Crude form Refined form Accuracy and Reliability More Relatively less

Primary Data Collection

1. Interviews^ Tools
2. Questionnaires
3. Case Studies
4. Usage Data
5. Checklists
6. Surveys
7. Observations
8. Documents and records
9. Focus groups 10.Oral histories

The End

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