MKTG 3213- 5.1 quiz well answered
already passed A+ graded
What is the definition of the Product/Service Bundle? - correct answer ✔✔The collection of benefits and
attributes of a product or service
The ingredients list on a package of food could best be described as a list of the:
Correct! - correct answer ✔✔attributes of the food
The lightweight design of an iPad is an example of a(n): - correct answer ✔✔Add-on Attribute
Consumers buy ______, not ______. - correct answer ✔✔benefits; attributes
Add-on Attributes can become Expected Attributes over time. - correct answer ✔✔true
Jessie just bought a new TV, and is curious to see how well it performs when it is positioned in her home
(she is concerned about the glare from the windows). When she evaluates the quality of the picture in
her home, what type of attribute of the TV is she evaluating? - correct answer ✔✔experience
Jake is a photographer looking to purchase a new lens. When he is comparing different lenses before
making this purchase, what kind of attribute is he evaluating? - correct answer ✔✔shopping
Services are most likely to be judged based on Shopping Attributes. - correct answer ✔✔false
Credence Attributes are those attributes that can be evaluated within five years of consuming the
product or service. - correct answer ✔✔false
