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This PowerPoint guide introduces the Boston Matrix, a tool used to analyze and manage a business's product portfolio based on market share and market growth. Learn about the different product categories - stars, cash cows, question marks, and dogs - and their significance in maintaining a balanced portfolio.
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QUESTION MARK market share operating in high growth markets. This suggests that they have potential, - products with low but may need substantial investment to grow market share at the expense of larger competitors. Management have to think hard about question marks in terms of which ones they should invest in and which ones they should allow to fail or shrink.
DOGS market share in unattractive, low- growth markets. Dogs may generate enough cash to - products that have a low break-even, but they are rarely, if ever, worth investing in. Dogs from the market. are usually sold or removed
Getting to grips with the Boston Matrix
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Activity 2 – What’s the difference?
What’s the difference between a “star” and a “question mark” in the Boston Matrix?
