Propaganda Techniques: Understanding Persuasive Strategies in Advertising, Exercises of English Literature

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PROPAGANDA

TECHNIQUES

Propagan da

Is the spreading of information that aims to convince

the public to react or to take action. It shows bias bu

nature because advertisers only present information

favorable to their products or services.

These are the example of Propaganda techniques Bandw agon Testimo Trans nial fer Card Glittering generalities Name- calling Plain floks

Bandwagon Is a propaganda tecnique that urges people to believe everyone is buying it;therefore, you should do the same.

Trasfe r

Transfer is a propaganda

technique in which an advertiser

tries to link or associate the good

qualities of the endorser to the

product or service he is endorsing.

Moreover, it turns out that both

the model and the product share

positive attributes or qualities that

convince the buyers.

Card stacking Is a propaganda technique that often shows the good or the positive qualities o any promoted product over the other. It uses promos like “More and improved”.

Name-calling is a propaganda technique that links a product or a person to a negative symbol that creates negative opinions against the rival product.

Plain folks is a form of propaganda technique that uses ordinary people as endorsers of products to understand and empathize with common peoples' feelings and situations.

Questions:

1. What is the propaganda technique used in the commercial?

2.What issue presented in the ad?

3.Which of the two would you like to use? 4.What is the meaning of the expression: Whitey Cream protects you24/7.?

5. What do you think is the purpose of the words or expressions, "Whitey Cream protects you 24/7"?

6.Who will benefit the propaganda techniques?

Thank

you!

Thank

you!