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Reliability and Validity, Role of Reliability, Research Methods, Different Kinds, Research Design, Quantitative, Qualitative, Role and Function, Epistemology, Ontology are major points from questions of exam paper. This exam paper is directly for marketing field students.
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Ollscoil na hÉireann, Gaillimh National University of Ireland, Galway.
Exam Code(s): 1AB Exam(s): Master of Business Studies Degree Mode Code(s): MK 543 Module(s) RESEARCH METHODOLOGY Paper No.: 1. Repeat Paper: ____ Special Paper: ____ External Examiner(s): Professor Christopher Easingwood Internal Examiner(s): Dr. Declan Fleming Dr. Christine Domegan Instructions: Please answer two questions. All questions carry equal marks. Duration: Two hours. No. of Answer Books: Requirements: Handout MCQ Statistical Tables Graph Paper Log Graph Paper Other Material No. of Pages: Two including cover page. Department(s): Marketing