Reliability and Validity - Research Methods - Exam, Exams of Marketing Management

Reliability and Validity, Role of Reliability, Research Methods, Different Kinds, Research Design, Quantitative, Qualitative, Role and Function, Epistemology, Ontology are major points from questions of exam paper. This exam paper is directly for marketing field students.

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2011/2012

Uploaded on 11/26/2012

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Ollscoil na hÉireann, Gaillimh
National University of Ireland, Galway.
AUTUMN (REPEAT) EXAMINATION, 2008/2009
Exam Code(s): 1AB1
Exam(s): Master of Business Studies Degree
Mode Code(s): MK 543
Module(s) RESEARCH METHODOLOGY
Paper No.: 1.
Repeat Paper: ____ Special Paper: ____
External Examiner(s): Professor Christopher Easingwood
Internal Examiner(s): Dr. Declan Fleming
Dr. Christine Domegan
Instructions: Please answer two questions.
All questions carry equal marks.
Duration: Two hours.
No. of Answer Books:
Requirements:
Handout
MCQ
Statistical Tables
Graph Paper
Log Graph Paper
Other Material
No. of Pages: Two including cover page.
Department(s): Marketing
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Ollscoil na hÉireann, Gaillimh National University of Ireland, Galway.

AUTUMN (REPEAT) EXAMINATION, 2008/

Exam Code(s): 1AB Exam(s): Master of Business Studies Degree Mode Code(s): MK 543 Module(s) RESEARCH METHODOLOGY Paper No.: 1. Repeat Paper: ____ Special Paper: ____ External Examiner(s): Professor Christopher Easingwood Internal Examiner(s): Dr. Declan Fleming Dr. Christine Domegan Instructions: Please answer two questions. All questions carry equal marks. Duration: Two hours. No. of Answer Books: Requirements: Handout MCQ Statistical Tables Graph Paper Log Graph Paper Other Material No. of Pages: Two including cover page. Department(s): Marketing

RESEARCH METHODOLOGY [MK 543]

  1. Discuss the role of reliability and validity in research.
  2. “Research methods can be and are associated with different kinds of research design”. Elaborate.
  3. Discuss ways in which quantitative and qualitative research can be combined.
  4. What is the role and function of epistemology and ontology in business and marketing research?