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MBA-I Semester Paper Code: MBAC 1005 Research Methodology Objectives ӹ To Enable The Students To Know About The Information Needs Of Management ӹ To Introduce The Concept Of Scientific Research And The Methods Of Conducting Scientific Enquiry And ӹ To Introduce The Statistical Tools Of Data Analysis Unit-I Research – Qualities of Researcher – Components of Research Problem – Various Steps In Scientific Research – Types of Research – Hypotheses Research Purposes - Research Design – Survey Research – Case Study Research. Unit-II Data Collection – Sources of Data – Primary Data – Secondary Data
- Procedure Questionnaire – Sampling Methods – Merits and Demerits – Experiments – Observation Method – Sampling Errors - Type-I Error & Type-II Error. Unit-III Statistical Analysis – Introduction To Statistics – Probability Theories – Conditional Probability, Poisson Distribution, Binomial Distribution and Properties of Normal Distributions – Hypothesis Tests
- One Sample Test – Two Sample Tests / Chi-Square Test, Association of Attributes - Standard Deviation – Co-Efficient of Variations. Unit-IV Statistical Applications – Correlation and Regression Analysis – Analysis of Variance – Partial and Multiple Correlation – Factor Analysis and Conjoint Analysis – Multifactor Evaluation – Two-Factor Evaluation Approaches.
Unit-V Research Reports – Structure and Components of Research Report
- Types of Report, Characteristics of Good Research Report, Pictures and Graphs, Introduction To SPSS. [Note: Distribution of Questions between Problems and Theory of this paper must be 40:60 i.e., Problem Questions: 40 % & Theory Questions: 60 %] REFERENCES ӹ Panneerselvam, R., RESEARCH METHODOLOGY, Prentice hall of India, New Delhi, 2004. ӹ Kothari CR, RESEARCH METHODOLOGY-METHODS AND TECHNIQUES, New Wiley Eastern ltd., Delhi, 2009. ***
and evaluating data; making deductions and reaching conclusions; and finally, carefully testing the conclusions to determine whether they fit the formulated hypotheses”. Thus, research is an original addition to the available knowledge, which contributes to its further advancement. It is an attempt to pursue truth through the methods of study, observation, comparison and experiment. In sum, research is the search for knowledge, using objective and systematic methods to find solution to a problem. 1.1.1 Objectives Of Research: The objective of research is to find answers to the questions by applying scientific procedures. In other words, the main aim of research is to find out the truth which is hidden and has not yet been discovered. Although every research study has its own specific objectives, the research objectives may be broadly grouped as follows:
- To gain familiarity with new insights into a phenomenon (i.e., formulative research studies);
- To accurately portray the characteristics of a particular individual, group, or a situation (i.e., descriptive research studies);
- To analyse the frequency with which something occurs (i.e., diagnostic research studies); and
- To examine the hypothesis of a causal relationship between two variables (i.e., hypothesis-testing research studies). 1.1.2 Research Methods Versus Methodology: Research methods include all those techniques/methods that are adopted for conducting research. Thus, research techniques or methods are the methods that the researchers adopt for conducting the research studies. on the other hand, research methodology is the way in which research problems are solved systematically. It is a science of studying how research is conducted scientifically. Under it, the researcher acquaints himself/herself with the various steps generally adopted to study a research problem, along with the underlying logic behind them. Hence, it
is not only important for the researcher to know the research techniques/ methods, but also the scientific approach called methodology. 1.1.3 Research Approaches: There are two main approaches to research, namely quantitative approach and qualitative approach. The quantitative approach involves the collection of quantitative data, which are put to rigorous quantitative analysis in a formal and rigid manner. This approach further includes experimental, inferential, and simulation approaches to research. Meanwhile, the qualitative approach uses the method of subjective assessment of opinions, behaviour and attitudes. Research in such a situation is a function of the researcher’s impressions and insights. The results generated by this type of research are either in non-quantitative form or in the form which cannot be put to rigorous quantitative analysis. Usually, this approach uses techniques like indepth interviews, focus group interviews, and projective techniques. 1.1.4 Types Of Research: There are different types of research. The basic ones are as follows.
1. Descriptive Versus Analytical: Descriptive research consists of surveys and fact-finding enquiries of different types. The main objective of descriptive research is describing the state of affairs as it prevails at the time of study. The term ‘ex post facto research’ is quite often used for descriptive research studies in social sciences and business research. The most distinguishing feature of this method is that the researcher has no control over the variables here. He/she has to only report what is happening or what has happened. Majority of the ex post facto research projects are used for descriptive studies in which the researcher attempts to examine phenomena, such as the consumers’ preferences, frequency of purchases, shopping, etc. Despite the inability of the researchers to control the variables, ex post facto studies may also comprise attempts by them to discover the causes of the selected problem. The methods of research adopted in conducting descriptive research are survey methods of all kinds, including correlational and comparative methods.
in-depth interviews. The other techniques employed in such research are story completion tests, sentence completion tests, word association tests, and other similar projective methods. Qualitative research is particularly significant in the context of behavioural sciences, which aim at discovering the underlying motives of human behaviour. Such research helps to analyse the various factors that motivate human beings to behave in a certain manner, besides contributing to an understanding of what makes individuals like or dislike a particular thing. However, it is worth noting that conducting qualitative research in practice is considerably a difficult task. Hence, while undertaking such research, seeking guidance from experienced expert researchers is important.
4. Conceptual Versus Empirical: The research related to some abstract idea or theory is known as Conceptual Research. Generally, philosophers and thinkers use it for developing new concepts or for reinterpreting the existing ones. Empirical Research, on the other hand, exclusively relies on the observation or experience with hardly any regard for theory and system. Such research is data based, which often comes up with conclusions that can be verified through experiments or observation. Empirical research is also known as experimental type of research, in which it is important to first collect the facts and their sources, and actively take steps to stimulate the production of desired information. In this type of research, the researcher first formulates a working hypothesis, and then gathers sufficient facts to prove or disprove the stated hypothesis. He/she formulates the experimental design, which according to him/her would manipulate the variables, so as to obtain the desired information. This type of research is thus characterized by the researcher’s control over the variables under study. In simple term, empirical research is most appropriate when an attempt is made to prove that certain variables influence the other variables in some way. Therefore, the results obtained by using the experimental or empirical studies are considered to be the most powerful evidences for a given hypothesis. 5. Other Types Of Research: The remaining types of research are variations of one or more of the afore-mentioned type of research. They vary in terms of the purpose of research, or the time required to complete it, or may be based on some
other similar factor. On the basis of time, research may either be in the nature of one-time or longitudinal time series research. While the research is restricted to a single time-period in the former case, it is conducted over several time-periods in the latter case. Depending upon the environment in which the research is to be conducted, it can also be laboratory research or field-setting research, or simulation research, besides being diagnostic or clinical in nature. Under such research, in-depth approaches or case study method may be employed to analyse the basic causal relations. These studies usually undertake a detailed in-depth analysis of the causes of certain events of interest, and use very small samples and sharp data collection methods. The research may also be explanatory in nature. Formalized research studies consist of substantial structure and specific hypotheses to be verified. As regards to historical research, sources like historical documents, remains, etc. Are utilized to study past events or ideas. It also includes philosophy of persons and groups of the past or any remote point of time. Research has also been classified into decision-oriented and conclusion-oriented categories. The decision-oriented research is always carried out as per the need of a decision maker and hence, the researcher has no freedom to conduct the research according to his/her own desires. On the other hand, in the case of Conclusion-oriented research, the researcher is free to choose the problem, redesign the enquiry as it progresses and even change conceptualization as he/she wishes to. Operations research is a kind of decision-oriented research, where in scientific method is used in providing the departments, a quantitative basis for decision-making with respect to the activities under their purview. 1.1.5 Importance Of Knowing How To Conduct Research: The importance of knowing how to conduct research are listed below: i. The knowledge of research methodology provides training to new researchers and enables them to do research properly. It helps them to develop disciplined thinking or a ‘bent of mind’ to objectively observe the field; ii. The knowledge of doing research inculcates the ability to evaluate and utilize the research findings with confidence;
demands a systematic immersion into the subject matter by the researcher grasp even the slightest hint that may culminate into significant research problems. In this context, Cohen and Negal cited by (Selltiz et al, 1965; Wilkinson and Bhandarkar, 1979) state that “the ability to perceive in some brute experience the occasion of a problem is not a common talent among men… it is a mark of scientific genius to be sensitive to difficulties where less gifted people pass by untroubled by doubt”. (3) Scientific enquiry is pre-eminently an intellectual effort. It requires the moral quality of courage, which reflects the courage of a steadfast endurance. The process of conducting research is not an easy task. There are occasions when a research scientist might feel defeated or completely lost. This is the stage when a researcher would need immense courage and the sense of conviction. The researcher must learn the art of enduring intellectual hardships. In the words of Darwin, “It’s dogged that does it”. In order to cultivate the afore-mentioned three qualities of a researcher, a fourth one may be added. This is the quality of making statements cautiously. According to Huxley, the assertion that outstrips the evidence is not only a blunder but a crime (Thompson, 1975). A researcher should cultivate the habit of reserving judgment when the required data are insufficient. 1.1.7 Significance Of Research: According to a famous Hudson Maxim, “All progress is born of inquiry. Doubt is often better than overconfidence, for it leads to inquiry, and inquiry leads to invention”. It brings out the significance of research, increased amount of which makes the progress possible. Research encourages scientific and inductive thinking, besides promoting the development of logical habits of thinking and organisation. The role of research in applied economics in the context of an economy or business is greatly increasing in modern times. The increasingly complex nature of government and business has raised the use of research in solving operational problems. Research assumes significant role in the formulation of economic policy for both, the government and business. It provides the basis for almost all government policies of an economic system. Government budget formulation, for example, depends particularly on the
analysis of needs and desires of people, and the availability of revenues, which requires research. Research helps to formulate alternative policies, in addition to examining the consequences of these alternatives. Thus, research also facilitates the decision-making of policy-makers, although in itself is not a part of research. In the process, research also helps in the proper allocation of a country’s scarce resources. Research is also necessary for collecting information on the social and economic structure of an economy to understand the process of change occurring in the country. Collection of statistical information, though not a routine task, involves various research problems. Therefore, large staff of research technicians or experts are engaged by the government these days to undertake this work. Thus, research as a tool of government economic policy formulation involves three distinct stages of operation: (i) investigation of economic structure through continual compilation of facts; (ii) diagnosis of events that are taking place and analysis of the forces underlying them; and (iii) the prognosis i.e., the prediction of future developments (Wilkinson and Bhandarkar, 1979). Research also assumes significance in solving various operational and planning problems associated with business and industry. In several ways, operations research, market research and motivational research are vital and their results assist in taking business decisions. Market research refers to the investigation of the structure and development of a market for the formulation of efficient policies relating to purchases, production and sales. Operational research relates to the application of logical, mathematical, and analytical techniques to find solution to business problems, such as cost minimization or profit maximization, or the optimization problems. Motivational research helps to determine why people behave in the manner they do with respect to market characteristics. More specifically, it is concerned with the analysis of the motivations underlying consumer behaviour. All these researches are very useful for business and industry, and are responsible for business decision-making. Research is equally important to social scientists for analyzing the social relationships and seeking explanations to various social problems. It gives intellectual satisfaction of knowing things for the sake of knowledge. It also possesses the practical utility for the social scientist to gain knowledge so as to be able to do something better or in a more
ii. There should be at least two courses of action to be pursued, say A 1 and A 2. These courses of action are defined by one or more values of the controlled variables. For example, the number of items purchased at a specified time is said to be one course of action. iii. There should be atleast two alternative possible outcomes of the said courses of action, say B 1 and B 2. Of them, one alternative should be preferable to the other. That is, atleast one outcome should be what the researcher wants, which becomes an objective. iv. The courses of possible action available must offer a chance to the researcher to achieve the objective, but not the equal chance. Therefore, if P(Bj / X, A, Y) represents the probability of the occurrence of an outcome Bj when X selects Aj in Y, then P(B 1 / X, A 1 ,Y) ≠ P (B 1 / X, A 2 , Y). Putting it in simple words, it means that the choices must not have equal efficiencies for the desired outcome. Above all these conditions, the individual or organisation may be said to have arrived at the research problem only if X does not know what course of action to be taken is the best. In other words, X should have a doubt about the solution. Thus, an individual or a group of persons can be said to have a problem if they have more than one desired outcome. They should have two or more alternative courses of action, which have some but not equal efficiency. This is required for probing the desired objectives, such that they have doubts about the best course of action to be taken. Thus, the components of a research problem may be summarised as: i. There should be an individual or a group who have some difficulty or problem. ii. There should be some objective(s) to be pursued. A person or an organization who wants nothing cannot have a problem. iii. There should be alternative ways of pursuing the objective the researcher wants to pursue. This implies that there should be more than one alternative means available to the researcher. This is because if the researcher has no choice of alternative means, he/she would not have a problem.
iv. There should be some doubt in the mind of the researcher about the choice of alternative means. This implies that research should answer the question relating to the relative efficiency or suitability of the possible alternatives. v. There should be a context to which the difficulty relates. Thus, identification of a research problem is the pre-condition to conducting research. A research problem is said to be the one which requires a researcher to find the best available solution to the given problem. That is, the researcher needs to find out the best course of action through which the research objective may be achieved optimally in the context of a given situation. Several factors may contribute to making the problem complicated. For example, the environment may alter, thus affecting the efficiencies of the alternative courses of action taken or the quality of the outcomes. The number of alternative courses of action might be very large and the individual not involved in making the decision may be affected by the change in environment and may react to it favorably or unfavorably. Other similar factors are also likely to cause such changes in the context of research, all of which may be considered from the point of view of a research problem. 1.4 Research Design: The most important step after defining the research problem is preparing the design of the research project, which is popularly known as the ‘research design’. A research design helps to decide upon issues like what, when, where, how much, by what means etc. With regard to an enquiry or a research study. A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. Infact, research design is the conceptual structure within which research is conducted; it constitutes the blueprint for the collection, measurement and analysis of data (Selltiz et al, 1962). Thus, research design provides an outline of what the researcher is going to do in terms of framing the hypothesis, its operational implications and the final data analysis. Specifically, the research design highlights decisions which include:
1.4.2 Concepts Relating To Research Design: Some of the important concepts relating to Research Design are discussed below:
1. Dependent And Independent Variables: A magnitude that varies is known as a variable. The concept may assume different quantitative values like height, weight, income etc. Qualitative variables are not quantifiable in the strictest sense of the term. However, the qualitative phenomena may also be quantified in terms of the presence or absence of the attribute(s) considered. The phenomena that assume different values quantitatively even in decimal points are known as ‘continuous variables’. But all variables need not be continuous. Values that can be expressed only in integer values are called ‘non-continuous variables’. In statistical terms, they are also known as ‘discrete variables’. For example, age is a continuous variable, whereas the number of children is a non-continuous variable. When changes in one variable depend upon the changes in other variable or variables, it is known as a dependent or endogenous variable, and the variables that cause the changes in the dependent variable are known as the independent or explanatory or exogenous variables. For example, if demand depends upon price, then demand is a dependent variable, while price is the independent variable. And, if more variables determine demand, like income and price of the substitute commodity, then demand also depends upon them in addition to the price of original commodity. In other words, demand is a dependent variable which is determined by the independent variables like price of the original commodity, income and price of substitutes. 2. Extraneous Variables: The independent variables which are not directly related to the purpose of the study but affect the dependent variables, are known as extraneous variables. For instance, assume that a researcher wants to test the hypothesis that there is a relationship between children’s school performance and their self-confidence, in which case the latter is an independent variable and the former, a dependent variable. In this context, intelligence may also influence the school performance. However, since it is not directly related to the purpose of the study undertaken by the
researcher, it would be known as an extraneous variable. The influence caused by the extraneous variable(s) on the dependent variable is technically called the ‘experimental error’. Therefore, a research study should always be framed in such a manner that the influence of extraneous variables on the dependent variable/s is completely controlled, and the influence of independent variable/s is clearly evident.
3. Control: One of the most important features of a good research design is to minimize the effect of extraneous variable(s). Technically, the term ‘control’ is used when a researcher designs the study in such a manner that it minimizes the effects of extraneous variables. The term ‘control’ is used in experimental research to reflect the restrain in experimental conditions. 4. Confounded Relationship: The relationship between the dependent and independent variables is said to be confounded by an extraneous variable, when the dependent variable is not free from its effects. 5. Research Hypothesis: When a prediction or a hypothesized relationship is tested by adopting scientific methods, it is known as research hypothesis. The research hypothesis is a predictive statement which relates to a dependent variable and an independent variable. Generally, a research hypothesis must consist of at least one dependent variable and one independent variable. Whereas, the relationships that are assumed but not to be tested are predictive statements that are not to be objectively verified, thus are not classified as research hypotheses. 6. Experimental and Non-experimental Hypothesis Testing Research: When the objective of a research is to test a research hypothesis, it is known as hypothesis-testing research. Such research may be in the nature of experimental design or non-experimental design. The research in which the independent variable is manipulated is known as ‘experimental hypothesis-testing research’, whereas the research in which the independent
9. Experiment: Experiment refers to the process of verifying the truth of a statistical hypothesis relating to a given research problem. For instance, an experiment may be conducted to examine the yield of a certain new variety of rice crop developed. Further, Experiments may be categorized into two types, namely, ‘absolute experiment’ and ‘comparative experiment’. If a researcher wishes to determine the impact of a chemical fertilizer on the yield of a particular variety of rice crop, then it is known as absolute experiment. Meanwhile, if the researcher wishes to determine the impact of chemical fertilizer as compared to the impact of bio-fertilizer, then the experiment is known as a comparative experiment. 10. Experimental Unit(s): Experimental units refer to the pre-determined plots, characteristics or the blocks, to which different treatments are applied. It is worth mentioning here that such experimental units must be selected with great caution. 1.4.3 Types Of Research Design: There are different types of research designs. They may be broadly categorized as: (1) Exploratory Research Design; (2) Descriptive and Diagnostic Research Design; and (3) Hypothesis-Testing Research Design. 1. Exploratory Research Design: The Exploratory Research Design is known as formulative research design. The main objective of using such a research design is to formulate a research problem for an in-depth or more precise investigation, or for developing a working hypothesis from an operational aspect. The major purpose of such studies is the discovery of ideas and insights. Therefore, such a research design suitable for such a study should be flexible enough to provide opportunity for considering different dimensions of the problem under study. The in-built flexibility in research design is required as the
initial research problem would be transformed into a more precise one in the exploratory study, which in turn may necessitate changes in the research procedure for collecting relevant data. Usually, the following three methods are considered in the context of a research design for such studies. They are (a) a survey of related literature; (b) experience survey; and (c) analysis of ‘insight-stimulating’ instances.
2. Descriptive And Diagnostic Research Design: A Descriptive Research Design is concerned with describing the characteristics of a particular individual or a group. Meanwhile, a diagnostic research design determines the frequency with which a variable occurs or its relationship with another variable. In other words, the study analyzing whether a certain variable is associated with another comprises a diagnostic research study. On the other hand, a study that is concerned with specific predictions or with the narration of facts and characteristics related to an individual, group or situation, are instances of descriptive research studies. Generally, most of the social research design falls under this category. As a research design, both the descriptive and diagnostic studies share common requirements, hence they are grouped together. However, the procedure to be used and the research design need to planned carefully. The research design must also make appropriate provision for protection against bias and thus maximize reliability, with due regard to the completion of the research study in an economical manner. The research design in such studies should be rigid and not flexible. Besides, it must also focus attention on the following: a) Formulation of the objectives of the study, b) Proper designing of the methods of data collection, c) Sample selection, d) Data collection, e) Processing and analysis of the collected data, and f) Reporting the findings.
