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Notes on research methods for PSYC 550 midterm. It covers topics such as applied vs basic research, characteristics of applied behavioral research, types of empirical inquiry, qualitative vs quantitative data, ethnography, observational interviews, coding, SPSS, cross-tabulation, research designs, and threats to validity.
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Define applied research - correct answer the practical application of science to government, business, or client-driven purposes. give examples of applied vs basic research - correct answer academic research = curiosity. what makes people loyal? what makes people consume more? applied research = probem-solving. our customers aren't not loyal, how can we keep them? customers don't really understand the benefits of our technology. how should we market it to them? list the characteristics of applied behavioral research - correct answer
compare and contrast the four differences between qualitative and quantitative data (add more to definition) - correct answer nature of the data
describe how to recruit informants - correct answer - think of who to interview