Research Methods Midterm Notes, Exams of Nursing

Notes on research methods for PSYC 550 midterm. It covers topics such as applied vs basic research, characteristics of applied behavioral research, types of empirical inquiry, qualitative vs quantitative data, ethnography, observational interviews, coding, SPSS, cross-tabulation, research designs, and threats to validity.

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2023/2024

Available from 10/01/2023

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PSYC 550: Research Methods Midterm
Define applied research - correct answer the practical application of
science to government, business, or client-driven purposes.
give examples of applied vs basic research - correct answer academic
research = curiosity. what makes people loyal? what makes people
consume more?
applied research = probem-solving. our customers aren't not loyal,
how can we keep them? customers don't really understand the
benefits of our technology. how should we market it to them?
list the characteristics of applied behavioral research - correct answer
- *external observation*
- *theories and language* associated with a field of study
- behavior *not governed by strict laws*
- scientific study has an *element of creativity*
- *limits* to scientific knowledge
describe three types of empirical inquiry - correct answer
*descriptive*
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Define applied research - correct answer the practical application of science to government, business, or client-driven purposes. give examples of applied vs basic research - correct answer academic research = curiosity. what makes people loyal? what makes people consume more? applied research = probem-solving. our customers aren't not loyal, how can we keep them? customers don't really understand the benefits of our technology. how should we market it to them? list the characteristics of applied behavioral research - correct answer

  • external observation
  • theories and language associated with a field of study
  • behavior not governed by strict laws
  • scientific study has an element of creativity
  • limits to scientific knowledge describe three types of empirical inquiry - correct answer descriptive
  • describes problem
  • quant and qual relational
  • relationship between variables
  • lacks causality
  • quantitative only experimental
  • vary independent variable to manipulate the experiment
  • establishes causality list the characteristics of a good applied researcher (9 things) - correct answer - enthusiasm
  • open-mindedness
  • common sense
  • employee engagement
  • talent development list the steps in the research process - correct answer 1. identify problem/area of study
  1. gather info about nature of problem
  2. create research objective
  3. formulate hypothesis
  4. design the research study
  5. collect data
  6. analyze and interpret data
  7. report data
  8. receive feedback on data, the interpretation, and report

compare and contrast the four differences between qualitative and quantitative data (add more to definition) - correct answer nature of the data

  • qual: richly detailed and nuances
  • quant: responses turned into numeric scores contextualism
  • qual: takes into account contextual factors like culture and institutions
  • quant: decontextualized; generalizes across contexts naturalism
  • qual: Research conducted in natural environment; no manipulation
  • quant: research conducted in lab/artificial setting; variables controlled/manipulated role of the researcher
  • qual: researcher is primary data collection instrument; interpersonal skills are important
  • quant: researcher removed from data collection; impact from researcher is minimized; instrument is standardized
  • neo-positivism states that there are new approaches to the scientific method
  • seeks validity through replication and substantiation
  • rational explanations, causal, and relational
  • quant is always neo-positivistic non-neopositivism
  • seeks to understand a specific situation
  • not rational, causal, or relational
  • doesn't seek generalizability
  • doesn't seek universal understanding
  • concerned with understanding
  • might focus on marginalized groups describe how to prepare for a depth interview - correct answer - familiarize yourself with the topic before going into field (e.g. lit review)
  • distance yourself from topic
  • have recorder ready
  • take notes during interview

describe how to recruit informants - correct answer - think of who to interview

  • think of where to interview
  • may need to screen respondents (dem, usage, attitudes)
  • no convenience samples describe how to conduct a depth interview - correct answer - *neutral *place
  • memorize discussion guide
  • have guide in front of you
  • permission to be interviewed/recorded
  • appear ignorant
  • informant-focused
  • groupthink (watch out for this), big personalities, silence can be issue
  • non representative
  • results can be difficult to interpret
  • expensive describe the five elements of ethnography in practice - correct answer
  • focus: reveals desires, attitudes, behaviors
  • immersion/time: 8 week period or so
  • context: how people express themselves/react
  • methods: little methodological explication
  • results: powerpoint/videography
  • Netnography: social insights from digital platform list the elements of observational interviews - correct answer - naturalistic setting
  • observe and ask questions
  • didactic interview between researcher and informant
  • trust = important
  • same guidelines as depth interview
  • can include multiple researchers
  • can be disguised describe alternative observational methods - correct answer - online
  • archival/texts
  • physical traces
  • "Garbology" (sift through people's garbage) describe the six different classes of data collection aids - correct answer 1. written notes
  1. audio recording
  • review of literature/hypotheses may dictate new codes or grouping of codes
  • look for variation of codes among different groups in your data
  • look for discrepancies between what people say and what people do
  • look for higher order relationships among codes --- distinct elements of same phenomena, process elements (step, stages, phases), and explanatory elements that promote understanding
  • logically ordered codes and nets
  • diagram if complex or multifaceted list the elements of managerially actionable qualitative research - correct answer managerial accountability is based on:
  • contextualized data
  • analysis of metaphors
  • contradictions in pov
  • eureka moments
  • discrepancies in what people say vs what people do
  • bring in academic theory list the elements of a successful qualitative report - correct answer - tell a story
  • make it actionable
  • keep it short
  • use charts and graphs
  • use direct quotes
  • make good use of visuals
  • show emotions of your response
  • revise personas
  • make it sharable describe the elements of quality in qualitative research - correct answer - Congruence with data
  • Applicability of data to interpretation
  • Sufficiency of observations and sampling
  • Trustworthiness includes admitting bias and problems with data collection
  • bought by IBM in 2010 State the importance of recoding variables - correct answer - useful for creating new variables for existing variables (especially when creating new categories) what is cross-tabulation and how does it relate to frequencies? - correct answer - Crosstabulation is a tool that allows you to compare the relationship between two variables
  • "crosstabs"* is a procedure that cross-tabulates two variables, thus displaying the relationship in tabular form (arranged in a table with rows and columns)
  • Crosstabs generates information about bivariate relationships
  • In contrast to frequencies, which summarizes information about one variable demonstrate how to interpret a cross-tab table (a very important skill)
  • correct answer - e.g. xx% of men do grocery shopping yy%-zz% of the time
  • to easily read percentages, percentage the columns
  • applied psychologists want ecological validity (how generalizable is it to real-life situations)
  • get a different perception of the table depending on how you percentage it (e.g. by row vs by column)
  • Column: IV, Row: DV
  • can draw conclusions based on sample articulate what research designs are - correct answer plan for the research that includes the type of research, data collection method, and the analysis method
  • based upon research problem and objective describe how exploratory research informs the researcher - correct answer discussions with your client in order to get more context about research problem
  • different cross-section taken with each measurement
  • sample surveys --- taking a representative sample of a particular research population
  • "convenience samples" - not systematically sampling research population --- ad hoc surveys, tracking studies, syndicated studies list the implications of causal research - correct answer experimentation
  • manipulating IV and measuring it's effects on DV or "outcome variable" must establish causation
  • temporal precedence: IV before DV
  • statistical relationship between IV and DV experimental design notation
  • DV = O (observation)
  • IV = x (intervention/placebo)
  • random assignment = R
  • experimental effect = E (pretest minus post-test) experimental group = (R) O1 x O2 [x = intervention] control group = (R) O3 x O4 [x = placebo] control extraneous variables
  • control for confounding variables so they won't influence outcome research objective --> research designs
  • true experiments: IV manipulated (includes x)
  • natural/quasi experiments: IV observed, not manipulated (no x)
  • field experiment: done in field; difficult to control for extraneous influences compare and contrast the 2 types of research designs - correct answer Research objective --> research design