RESEARCH REPORT WRITING, Lecture notes of Marketing Research

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 (^) Generally, a research report, whether it is

called dissertation or thesis

 (^) 1) The Priliminary i.e. preface pages

 (^) 2) The text of the report / Main body of

the report

 (^) 3) The Reference material.

 (^) Title page

 (^) Certification  (^) Candidate Declaration

 (^) Preface including Acknowledgements  (^) Table of Content  (^) List of Tables

 (^) List of figures

 (^) List of Abbreviation

2.0 Introduction

2.1 Body of the literature 2.1.1 General area of research 2.1.2 Underlying theory 2.1.3 Variables used from previous literature

2.2 Theoretical Framework

2.3 Hypotheses

2.4 Conclusion

3.0 Introduction 3.1 Research Design 3.2 Variable and Measurement 3.3 Questionnaire design 3.4 Population and Sample 3.5 Scope of the study 3.6 Data analysis method 3.6.1 Goodness of data 3.6.2 Inferential analysis 3.7 Conclusion

5.1 Recapitulation of major findings 5.2 Discussion 5.3 Implication 5.3.1 Theoretical Implication 5.3.2 Practical Implication 5.4 Limitation 5.5 Recommendation for future research 5.6 Conclusion

The reference material is generally divided as fallows

 (^) 1. Bibliography (APA Style or ..)

 (^) 2. Appendices (SPSS output & Data

Stream)

 (^) 3. Glossary of terms (if any)

 (^) 4. Index (if any)

 (^) 1) The Problems of Communications

 (^) a. Technical terms should be properly explained.  (^) b. Neither too simple nor too difficult expression  (^) c. Level of Knowledge and subject-matter  (^) d. Language and drafting

2. The problem of objectivity.
3. The Problems of expression of bitter truths and unpleasant facts

 (^) For preparations or drafting of reports

three steps are involved.

 (^) 1) First Draft:

 (^) Comprehensiveness or fullness of

facts.

 (^) Precision or Accuracy of Facts

 (^) Coherence or logic of facts, and

 (^) Movement or transition of facts and

ideas.

 (^) 1) Attractive

 (^) 2) Clear Topic

 (^) 3) Balanced Language

 (^) 4) No repetition of facts

 (^) 5) Statement of scientific facts

 (^) 6) Practicability

 (^) 7)Description of the difficulties and the

shortcomings

 (^) Review of literature

 (^) Treatment of quotations

 (^) Size and Physical Design

 (^) Footnotes

 (^) Use of Abbreviations

 (^) Use of Statistics, Charts and Graphs

 (^) Bibliography, Index & Appendices

 (^) Conclusions: In spite of all that has been stated above, one should always keep in view the fact report- writing is an art which is learnt by practice and experience.