Retail Categories: A Classification of Retail Establishments, Study notes of Retail Marketing

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Retail Categories

Classification of Retail

Operations

Classification Classification

of of

Retail Retail

Establishments Establishments

Classification Classification

of of

Retail Retail

Establishments Establishments

Ownership Ownership Level of Service Level of Service Product Assortment Product Assortment Price Price

Level of Service

Self ServiceSelf Service Full Service Full Service

Factory outlets Discount stores Discount stores^ Exclusive storesExclusive stores Warehouse clubs Factory outlets Warehouse clubs

Classification By Product Line Classification By Product Line Specialty Stores Specialty Stores Department Stores Department Stores Supermarkets Supermarkets Convenience Stores Convenience Stores Superstores Superstores Category Killers Category Killers Narrow Product Line, Deep Assortment Narrow Product Line, Deep Assortment Wide Variety of Product Lines i.e. Clothing, Home Furnishings, & Household Items Wide Variety of Product Lines i.e. Clothing, Home Furnishings, & Household Items Wide Variety of Food, Laundry, & Household Products Wide Variety of Food, Laundry, & Household Products Limited Line of High-Turnover Convenience Goods Limited Line of High-Turnover Convenience Goods Large Assortment of Routinely Purchased Food & Nonfood Products, Plus Services Large Assortment of Routinely Purchased Food & Nonfood Products, Plus Services Giant Specialty Store that Carries a Very Deep Assortment of a Particular Line Giant Specialty Store that Carries a Very Deep Assortment of a Particular Line Hypermarkets Hypermarkets Huge Superstores Huge Superstores Store Type Length and Breadth of Product Assortment

Discount Stores

• These are high volume stores with low price.
• Big stores like Walmart and K are examples of discount store

Specialty Stores

• Specialty stores have narro product line.
  • Example - Body shop.
• These kind of stores concen on one type of merchandise offer in a manner that make special.

‘Mom and Pop’ and ‘Kirana’ stores

• These are traditional indep convenience stores
• These are spread across the and it forms bulk of the unorganized sector.
• Each of the Kirana store ca mostly local population (ma 1 km radius).