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royal enfield - consumer perseption study, Thesis of Marketing Research

ICFAI University Marketing Research

study of products and services offered by royal enfield how consumers percieve it.

Typology: Thesis

2018/2019

Uploaded on 01/08/2019

shihab-mc 🇮🇳

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BUSINESS RESEARCH METHOD

ASSIGNMENT 1

TEAM 4

STUDENT NAME: KISHORE S 18BSP2407

MANASA GANTAJI 18BSP2443

MANNE MANU YASWANTH 18BSP2450

MOHAMMED SHIHAB MC 18BSP2468

M SAI RAMOJI RAVICHANDAN 18BSP2472

COURSE NAME: BUSINESS RESEARCH METHODS

COURSE CODE: SLRM 502

DATE OF SUBMISSION: 03/11/2018

Discover Thesis of Marketing Research ICFAI University

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BUSINESS RESEARCH METHOD

ABSTRACT

The research being carried out to analyse the future trends of

royal Enfield; which they can either adopt or to reject to

increase their market share. The research is to be carried out in

a systematic approach so as to get the clear-cut results. The

population is being divided into geography and age group for

the sampling. The questionnaire is being prepared to gather the

inputs from the customers; existing as well as to be the

customers. Data is also gathered from dealerships and

experts’ .study is conducted experimentally as well as through

survey methods.

introduction

Royal Enfield one of the oldest iconic motorcycle

brand having a long-lasting survival history of 100 years was

losing their market share in early 2000; they were only able to

produce 2000 bikes within the installed capacity of 6000.having

a higher fan base for royal Enfield the company was not able to

make a remarkable market share. Royal Enfield launched in

1901 made their India entry in 1949; later in 1994 Eicher

motors acquired royal Enfield.

problem statement

Does innovation in product design will help royal

Enfield to acquire a better market share in the period of 2000

BACKGROUND AND SIGNIFICANCE

This is your literature review. Use Headings 2 and 3 to provide sub headings in your review

research design and methods

OVERVIEW

We will be conducting a business research on weather the royal Enfield can have a higher market share by innovative product designs. The research is to be conducted among a population sample of different geographies and different age groups. EXPERIENCE SURVEY Experience survey is to be conducted among existing royal Enfield users and dealerships and also the persons close working with automobile industry. PILOT STUDY Pilot study is conducted to by close examining the royal Enfield users about what all are the difficulties they face. SURVEY Survey is conducted in a questionnaire form to acquire information from bike users, especially from the royal Enfield users and those who tend to use royal Enfield. HISTORICAL DATA Historical data is being collected from the existing dealerships and users about their past experience and feedbacks on the product

POPULATION AND STUDY SAMPLE

We will be having a study sample according to different geographies and in the particular geographical population we will form clusters according to age group.

SAMPLE SIZE AND SELECTION OF SAMPLE

Sampling is to be carried out in probability way as it will only give the exact results as compared to the non-probability sampling.

SECONDARY DATA

✓ dynamics of the industry. ✓ Internet search, browsing magazines, newspapers and articles and papers related to the two-wheeler industry in India.

Data Management

Editing and Coding of data is conducted in this stage. Responses received through questionnaire will be coded in 1 & 2 for true or false.it will help us to analyse the data much faster.

Data Analysis Strategies

Statistical tools used to interpret and analyse the data will be F 0A 7 ANNOVA F 0A 7 Chi-square F 0A 7 T-test

Strengths and Weaknesses of the Study

STRENGTH

▲ Historical Data ▲ High Customer base ▲ Better understanding of customers ▲ Established brand ▲ Existing product Line up

weakness

▲ Lack of R&D ▲ Product failures

Appendices

Appendix 1: Questionnaire

Age
Gender
Place
Occupation
Annual income
Do you have a royal Enfield?
How long are you using?
Which model do you have?
How do you come to know about Royal Enfield?
What mileage does your royal Enfield gives?
How much does it cost for periodic service?
Do you expect a new-innovative model from royal Enfield?
What price range do you expect for a new Bike from royal.. Enfield?
According to you; what should be the average service cost?
Whether royal Enfield should keep their retro styling in there.. new bikes?
What all features do you expect in a new Royal Enfield?

Appendix 2: Flowchart

royal enfield - consumer perseption study, Thesis of Marketing Research

Related documents

Partial preview of the text

Download royal enfield - consumer perseption study and more Thesis Marketing Research in PDF only on Docsity!

BUSINESS RESEARCH METHOD

ABSTRACT

The research being carried out to analyse the future trends of

royal Enfield; which they can either adopt or to reject to

increase their market share. The research is to be carried out in

a systematic approach so as to get the clear-cut results. The

population is being divided into geography and age group for

the sampling. The questionnaire is being prepared to gather the

inputs from the customers; existing as well as to be the

customers. Data is also gathered from dealerships and

experts’ .study is conducted experimentally as well as through

survey methods.

introduction

Royal Enfield one of the oldest iconic motorcycle

brand having a long-lasting survival history of 100 years was

losing their market share in early 2000; they were only able to

produce 2000 bikes within the installed capacity of 6000.having

a higher fan base for royal Enfield the company was not able to

make a remarkable market share. Royal Enfield launched in

1901 made their India entry in 1949; later in 1994 Eicher

motors acquired royal Enfield.

problem statement

Does innovation in product design will help royal

Enfield to acquire a better market share in the period of 2000

BACKGROUND AND SIGNIFICANCE

research design and methods

OVERVIEW

SECONDARY DATA

Strengths and Weaknesses of the Study

STRENGTH

weakness

Appendices