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SAFE APM PRACTICE SCRIPT UPDATED
2026 TESTED SOLUTIONS
⫸ T or F? PM supports all product aspects Answer: True - Acts as marketing, contact for sales, reviews legal agreements, responses to service requests, manages value steam economics ⫸ PMs rely on ___ for development facing concerns Answer: Product Owners ⫸ Four dimensions of product management stakeholders Answer: Business goals, getting it off the shelf (shipped), getting it built and leveraging support ⫸ ____________ ____________ is an iterative solution development process that promotes a holistic approach to delighting all stakeholders Answer: Design thinking ⫸ Desirable, sustainable, feasible and _________ are the four areas of design thinking Answer: viable ⫸ Driving product strategy and execution, communicating vision, managing program backlog all have to do with what APM area? Answer: Feasible ⫸ What are the 2 populations of Geoffrey Moore's Crossing the Chasm? Answer: Early adopters and late adopters
⫸ What is Design Thinking's double diamond? Answer: Understand the problem, design the right solution ⫸ What are the two steps of Understanding the Problem in Design Thinking? Answer: Discover (diverge), Define (converge) ⫸ What the two steps of Designing the right solution in Design thinking? Answer: Develop (diverge), Deliver (Converge) ⫸ Focuses on the who, what and why, Determines concepts, opinions and values, assesses value provided and what internal/external customers will pay, influences marketing and sales is what research area? Answer: Market Research ⫸ Focuses on the how, observes and evaluates what customers and users do, determines how customers use or will use the product, influences capabilities and features is what research area? Answer: User research ⫸ What research area generally aligns to long-term product development planning horizons? Answer: Market research ⫸ T or F. Continuous exploration is market research Answer: True
⫸ Builds customer empathy with team doing the research, creates vivid, concrete language and commitment to solve customers problems, forms the foundation of innovation by letting you explore 'what you don't know you don't know' are all strengths of what kind of research? Answer: Qualitative research ⫸ Is less objective than other market research methods, does not scale to large numbers of people is not statistically significant are all weaknesses of what kind of research? Answer: Qualitative research ⫸ Using segmentation or sampling helps in what area of product management? Answer: research, among other areas ⫸ __________ research is often more obtainable and useful with large complex solutions having: relatively small numbers of customers, a small number of transactions with each customer, transactions costing hundreds of thousands to millions of dollars Answer: Qualitative ⫸ A ______ ________ is a series of questions or data characteristics that are used to determine if a given person meets the desired respondent profile Answer: Respondent screener ⫸ If you have ____ customers in your qualitative study, you can expect to represent 70-75 percent of market needs Answer: 12 ⫸ If you have ____ customers in your qualitative study, you can expect to represent 90 percent of market needs Answer: 30
⫸ Innovation games are _____, serious games designed for _____ market and customer research Answer: collaborative, qualitative ⫸ Innovation games leverage cognitive psychology and ____ ____ to create highly actionable results Answer: Organizational behavior ⫸ Name one 'What is the minimum valuable product' game Answer: 20- 20 vision, buy a feature, prune the product tree ⫸ Name one Innovation Game that helps identify what solution customers need? Answer: Product box, give 'em a hot tub, remember the future ⫸ Speedboat and spiderweb are innovation games that identify what in the design thinking flow? Answer: What is their problem? ⫸ ___ ____ is the process of dividing a potential market into distinct subsets with common needs or characteristics in order to focus effort on the most attractive segment Answer: Market segmentation ⫸ Define from a market segmentation perspective, what Identifiable is Answer: We can identify its members ⫸ Define from a market segmentation perspective, what Measurable is Answer: We can determine its size
⫸ What key factors play into the value of a market segment? Answer: current and future size of segment, amount customers are willing to pay for your product or service, competitors, substitutes and compliments ⫸ What questions about market segment value inform strategy? Answer: Is the segment valuable enough? Does it align with our enterprise/portfolio strategy? What would it take for us to win? Could we do it with our current team, offerings go-to-market structures, etc? ⫸ ___ are fictional characters based upon research - they represent the different people who might use your product or solution in a similar way Answer: personas ⫸ What PM tool helps personalize experiences to meet individual customer needs? Answer: Personas ⫸ Do you define your segments, then your personas? Or define personas, then segments? Answer: Define your segments, then your personas ⫸ T or F. Personas are strategic, longer-lived artifacts that define product direction Answer: True ⫸ Normally, when we talk about developing features and benefits we say '__ ' But in Design Thinking, it often helps to flip the order and talk about ' __' as this helps promote considering different Features
that can provide the desired benefit. Answer: Feature-Benefit, Benefit- Feature ⫸ A primary persona does what? Answer: Personas that MUST be satisfied for a successful product driving the design process ⫸ A secondary persona does what? Answer: A persona that we will help make accommodations in the primary interface for as long as it doesn't violate a primary persona ⫸ A negative persona does what? Answer: Some we are explicitly NOT designing for ⫸ How many primary personas are there typically? Answer: 1- 4 ⫸ How many secondary personas are there typically? Answer: 1- 3 ⫸ What are some strategies for B2B personas? Answer: Even though they are not end-users you can create personas to capture their role, authority and journey - reveal insights about how they make decisions (attitudes, concerns and criteria) in choosing our solution. They can also help drive what matters in terms of ROI, economic modeling, service and support.
⫸ What did Sinek's Golden Circle findings summarize? Answer: Inspiring products and services always start with Why (instead of How or what) ⫸ A ___ is a description of the future state of the product Answer: vision ⫸ Industry analysts, mega trends, government regulation, customer feedback all feed the product ___ Answer: Vision ⫸ What are some tools for developing a vision? Answer: Postcard from the future, Vision box (designing packaging for their future product) ⫸ What's the best method of communicating vision? Answer: A vision video ⫸ A ___ helps to provide context to create more effective solutions and business models and evolves over time as we learn more about our customers Answer: Value proposition canvas ⫸ A ___ provides a shared language to describe and visualize the current and potential future business models Answer: business model canvas ⫸ What other SAFe canvas' could inform and evolve with the Business Model Canvas? Answer: Value stream canvas, portfolio canvas
⫸ A ___ ___ ___ illustrates the users experience engaging with a company through products, online experiences and services Answer: Customer journey map ⫸ What PM tool may document users desires, activities, feelings, questions, pain points and identify gaps and opportunities for new products or capabilities? Answer: Customer journey maps ⫸ Research, graphical representation, a focus on customer goals and emotions and an understanding of your brand promise are all inputs to what PM tool? Answer: Customer journey maps ⫸ What four areas make up whole-product thinking? Answer: Generic product, expected product, augmented product, potential product ⫸ In whole product thinking the generic product represents what? Answer: Minimum product to satisfy customer ⫸ In whole product thinking expected product represents what? Answer: Features typically found in this type of product ⫸ In whole product thinking augmented product represents what? Answer: Features that differentiate this specific product from competitive or alternative products
⫸ In SAFe Solution intent is the repository for what? Answer: Storing, managing, and communicating the knowledge of current and intended solution behavior. ⫸ A short document describing the intended behavior and providing context for subsequent development activities is what customer-centric requirement artifact? Answer: Preview or brief ⫸ A container for a Solution development initiative that is considered large enough or expensive enough to require reasonable up-front analysis , the definition of a minimum viable product (MVP), and financial approval before implementation is what customer-centric requirement artifact? Answer: Epic ⫸ A delivered piece of business functionality that fulfills a stakeholder need. Each one of these includes a benefit hypothesis and acceptance criteria and is sized or split as necessary to be delivered by a single Agile Release Train (ART) in a Program Increment (Pl). What is this customer-centric requirement artifact? Answer: Feature ⫸ This is a higher-level Solution behavior that typically spans multiple ARTs. They are sized and split into multiple Features to facilitate their implementation in a single Pl. What is this customer-centric requirement artifact? Answer: Capability ⫸ This is used to capture collections of Stories that together define a workflow. What is this customer-centric requirement artifact? Answer: Story map
⫸ A short description of a small piece of desired functionality written in the user's language. What is this customer-centric requirement artifact? Answer: Story ⫸ This supports the activities needed to extend the Architectural Runway to provide future business functionality. What is this technical requirement artifact? Answer: Enabler ⫸ This defines system attributes such as security, reliability, performance, maintainability, scalability, and usability. They serve as constraints or restrictions on the design of the system across the different backlogs. What is this technical requirement artifact? Answer: Nonfunctional requirements (NFRs) ⫸ ___ answer these key questions: Who are my desirable markets? What do they care about? When and how frequently should i release the solution? How should my architecture evolve? Are there any external factors i need to manage? What versions are supported? Answer: Roadmaps ⫸ ___ roadmaps promote clarity in long-range planning and help product managers collaborate with portfolio managment Answer: Solution - focus on markets, epics and enablers ⫸ The ___ roadmap consists of series of planned PIs with Milestones identified Answer: PI - they are shorter than solution roadmaps
⫸ ___ is a visual tool for monitoring and managing workflow Answer: Kanban ⫸ SAFe has how many connected Kanban systems? Answer: 4 - Portfolio, solution, program and team ⫸ What estimating tool helps the business select the most promising ideas and align those investments with revenue and market rhythms? Answer: Weighted shorted job first ⫸ SAFe features are estimated in story points by who? Answer: Typically the PM/system architect based on history and relative size. Individual teams are engaged as necessary. ⫸ Estimating effort for features is usually made by the __ __ typically using historical context Answer: Product manager ⫸ Highest-paid person making the decision (HIPPo), the squeaky wheel and making decisions exclusively on ROI are all what? Answer: Prioritization anti-patterns ⫸ User and business value, time criticality, and risk reduction & opportunity enablement are all components of what idea? Answer: Cost of delay
⫸ ___ focuses on the capabilities and features that the customers need Answer: PMs with features ⫸ ___ focuses on robust technology solutions that meet near and long- term goals Answer: System archtects/engineering with enablers ⫸ Creating/updating the vision; PMs negotiating scope, socialize and contribute to business value; socializing the prioritizing backlog with business stakeholders and architects are all a part of what SAFe activity? Answer: PI Planning ⫸ Scaleable definitions of done include what 4 levels in SAFe? Answer: Team, system, solution and release ⫸ What are the two primary outputs of PI Planning? Answer: Committed PI Objectives (SMART) and Program Board ⫸ If the PI Planning outcome includes a sequencing that creates options for releasing value sooner, what options does the PM have? Answer: He/She can accept the new sequencing or ask to retain the original based on other factors ⫸ Uncommitted objectives in the Program Board mean what in SAFe? Answer: They provide the capacity and guard band needed to increase cadence-based delivery reliability
⫸ Value exchange model: ___ ___ ___ grants the right to use for a defined period of time Answer: Time-based access ⫸ Value exchange model: A ___ is a defined and measurable unit of work Answer: transaction ⫸ Value exchange model: Something that is counted - CPU, storage, users is what kind of model? Answer: Meter ⫸ Value exchange model: The customer pays for ___ which derives value from embedded software Answer: hardware ⫸ Value exchange model: the exchange of money is tied to a ___; software is required to provide the service or is intimately related to the service Answer: Service ⫸ Value exchange model: Based on ___ ___ with the actual price often defined as a percentage of the magnitude Answer: revenue obtained or costs saved ⫸ Value exchange model: The ___ system or good generates unique data that is typically perishable Answer: data/digital good
⫸ Market aspects (brand, IP, channels), pricing strategy/objectives (penetration goals, premium vs low-end) and stage of product lifecycle all inform what product attribute? Answer: Price ⫸ What pricing research technique establishes potential prices ranges by asking respondents to rate the perceived value of a product at discrete price points? Answer: Van Westendorp price sensitivity meter ⫸ What pricing research technique rates the willingness of respondents to purchase a given product at a given price? Answer: gabor-grandger ⫸ What pricing research technique looks at how respondents value different attributes of a product to determine what combination is most influential in decision making? Answer: Conjoint Analysis ⫸ What is 'dead zones' in pricing strategy? Answer: Where the reference prices of customer expectations lowers the demand and decreases revenue correspondingly ⫸ Upgrading the base, adding modules, adding product lines are all examples of what profit engine? Answer: Leveraging the installed base ⫸ Best, better and good tiers are all examples of what profit engine? Answer: Product pyramid
