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Name: _khadijah kalsoom Roll No. : _bcsm-f18-062
Department: __BSCS__________Name of Idea: __T lands __
Table of Content
Sr. No. Content Page No.
**1. EXECUTIVE SUMMARY
- BUSINESS DESCRIPTION** Vision, Mission & Goals Form of business Management structure 3. Industry and Market Analysis a) Industry Analysis Market size Porter’s Five Forces Model b) Market Analysis SWOT Analysis Know Your Customers Know your product **Know your competitors
- ENTREPRENEURIAL MARKETING** c) Marketing Mix/ Marketing Strategies and Sales Market Segmentation & Targeting Strategy Unique Value Proposition (UVP) , Differentiation and positioning **The Marketing Mix/4PS
- FINANCIAL PLAN** a) Startup capital b) Income Statement and Balance Sheet c) Break Even Analysis d) Ratio Analysis This document is the intellectual property of the Superior College, Lahore that can only be used for particular training purpose. This
e) Capital Budgeting Technique
6. Appendix
A. EXECUTIVE SUMMARY
This is the basic need of the society our project is all about the property dealing because the current land registries are very slow and expensive and out of date modern problems required modern solutions but this problem is very old and need the modern solution. The major problems people are facing are fraud issue and have transparency and transfer process is very slow. Property dealers take a lot of money for a single deal. Our targeted market is common people and those peoples who are interested in selling and purchasing the lands and transferring the lands. For this purpose we are using a block chain technology to serve the peoples at a large particular. The strategy we are using is online adverting which include Digital marketing, Bill boards, Awareness campaign and ads. There is no such competitors In the market till now but in future if there is some competitors are come we can deal it with full awareness. The total expense is 20 lac but this is not a fix amount anymore. The members include ceo designer, developer, tester and other staff which is essential for our business strategies. Our plan is much highlighted in the world if it will be work properly and the campaigned was in the right direction. For the first year our priority is to aware the people and for the 2nd^ year we will implement the plan and for the 3rd^ year our priority is to start the idea and deal with the people.
B. BUSINESS DESCRIPTION
a) Vision, Mission & Goals Our vision is to make Pakistan a digital country therefore we are using block chin technology which can remove transparency. Mission is to make transfer process easy and efficient. Bring a peace to peoples mind and secure the money of innocent peoples which they can earn with a lot of hard work Our goal is to remove transparency and use block chain technology for security. This document is the intellectual property of the Superior College, Lahore that can only be used for particular training purpose. This
a) Industry Analysis
Porter’s Five Forces Model Rivalry One important force that Porter describes is the degree of rivalry between existing companies in the market. If there are more companies competing with each other, the resulting competitive pressure will mean that prices, profits and strategy will be driven by it. Threat of new Entrants The competitive threat to a company’s business may not only be from existing players in the market but also from potential new entrants into the market place. If an industry is profitable, or attractive in a long term strategic manner, then it will be attractive to new companies. Threat of Substitutes Within the framework defined by Porter, substitute products are those that exist in another industry but may be used to fulfill the same need. Bargaining Power of Buyers When buyers have the power to affect prices in an industry, it becomes an important factor to consider for a company. Bargaining Power of Buyers When buyers have the power to affect prices in an industry, it becomes an important factor to consider for a company. .. This document is the intellectual property of the Superior College, Lahore that can only be used for particular training purpose. This
b) Market Analysis
SWOT Analysis This document is the intellectual property of the Superior College, Lahore that can only be used for particular training purpose. This
Efficiency Reliability Know Your Product Our product is basically a web base product using block chain technology block chain is a technology is which the data entire in it will not change Block chain is a system of recording information in a way that makes it difficult or impossible to change or hack. The record keeping technology behind the problem. Product knowledge is an essential sales skill. Understanding your products' features allows you to present their benefits accurately and persuasively. Customers respond to enthusiastic sales staff that is passionate about their products and eager to share the benefits with them. Know Your Competitors There is no current competitor in Pakistan. As such no competitors In the market till now but in future if there is some competitors are come we can deal it with full awareness. This document is the intellectual property of the Superior College, Lahore that can only be used for particular training purpose. This
D. ENTREPRENEURIAL MARKETING
c) Marketing Mix/ Marketing Strategies and Sales
Market Segmentation & Targeting Strategy It is the end consumer to which company wants to sell its and product too. Our target market it the general customer because we are giving that platform where anyone can call the worker anytime, if they need them. And at this platform, different workers who are not able to get work or jobless they can register themselves here, and they will be able to get work. Unique Value Proposition (UVP) , Differentiation & Positioning When the marketing of our project is high people can listen advices of others who can use it.The marketing level include advertisement on Facebook and TV commercial moreover brochure can also play a helpful role as we know the potential customer can go to office but the person who are aware to technology they can use website .there is a strong social influences to the people because they are aware with gambling This document is the intellectual property of the Superior College, Lahore that can only be used for particular training purpose. This
Advertising/Promotional Strategy MARKWTING STRATAGE : Digital marketing Bill boards Awareness campaign ads
E. FINANCIAL PLAN
a) Operating Cost and Expenses
Operating Cost and Expenses This document is the intellectual property of the Superior College, Lahore that can only be used for particular training purpose. This
Sr. No Description Per Month Cost (Rs.) Total Cost Per Month (Rs.) Annual Cost (Rs.) 1 1 st^ year 30,000 30,000 360, 2 2 nd^ year 50,000 50,000 600, 3 3 rd^ year 70,000 70,000 840, 4 4 th^ year 90,000 90,000 1,080, 5 5 th^ year 1 lac 1 lac 12 lac Total
b) Startup Financing
Sr. No Description Amount (Rs.) 1 Basic need to meet our needs^ 80k to 1 lac Total Startup Financing
c) Revenue Generation
Revenue = Price of Product * No. of Units Sold
d) Income Statement
Projected Income Statement for 5 Years Description Year 1 (Rs.) Year 2 (Rs.) Year 3 (Rs.) Year (Rs.) Year (Rs.) Revenue 20,000 40,000 5,0000 70,000 80, Less: Operating Cost and Expenses Operating Expenses 10,000 25,000 35,000 50,000 70, Depreciation Expenses 20,000 40,000 50,000 70,000 85, Total Expenses 1 lac 3 lac 5lac 7 lac 10lac Operating Income/Loss 30,000 25,ooo 50,0000 20,000 10, Less Tax (%) 6% 8% 10% 11% 12% This document is the intellectual property of the Superior College, Lahore that can only be used for particular training purpose. This
