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An overview of sampling techniques used in research, including probability sampling methods such as simple random sampling and stratified random sampling, as well as nonprobability sampling methods like haphazard sampling, purposive sampling, and quota sampling. The document also covers confidence intervals and the importance of unbiased samples.
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To insure an accurate sample, researchers must:To insure an accurate sample, researchers must:
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Completely unbiased samples are rare and trulyCompletely unbiased samples are rare and truly random samples are often difficult to obtain.random samples are often difficult to obtain.
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probability of being selected.probability of being selected. Stratified random sampling: the total population isStratified random sampling: the total population is divided into relevant “strata” (or subdivisions) anddivided into relevant “strata” (or subdivisions) and then members of each strata are randomly selectedthen members of each strata are randomly selected Cluster sampling: the population is organized inCluster sampling: the population is organized in clusters and then a subset of clusters is randomlyclusters and then a subset of clusters is randomly selected, then all individuals within the cluster areselected, then all individuals within the cluster are sampled.sampled.
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predetermined criteria.predetermined criteria. Quota samplingQuota sampling--pick representative percentages ofpick representative percentages of people to represent the numerical composition of thepeople to represent the numerical composition of the population.population.
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sampling frame matches the population ofsampling frame matches the population of interest.interest.