Sampling: Techniques, Confidence Intervals, and Unbiased Samples, Slides of Research Methods in Psychology

An overview of sampling techniques used in research, including probability sampling methods such as simple random sampling and stratified random sampling, as well as nonprobability sampling methods like haphazard sampling, purposive sampling, and quota sampling. The document also covers confidence intervals and the importance of unbiased samples.

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SamplingSampling
A A populationpopulation is all individuals of interest is all individuals of interest
to a researcherto a researcher
For identical twins research the population For identical twins research the population
would be all individuals with an identical twin.would be all individuals with an identical twin.
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A A samplesample is a subset of the population is a subset of the population
that is selected to participate in the that is selected to participate in the
research.research.
200 identical twins randomly selected from the 200 identical twins randomly selected from the
population participated in the research.population participated in the research.
Confidence IntervalsConfidence Intervals
Data collected from the sample are used Data collected from the sample are used
to make inferences about the variables of to make inferences about the variables of
interest in the population.interest in the population.
Inferences can contain error (sampling Inferences can contain error (sampling
error) which is estimated and used to error) which is estimated and used to
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error) which is estimated and used to error) which is estimated and used to
provide a provide a confidence intervalconfidence interval
A confidence interval is a range of values A confidence interval is a range of values
drawn from the sample that the researcher is drawn from the sample that the researcher is
95% sure are true for the population.95% sure are true for the population.
A larger sample size (up to a point) A larger sample size (up to a point)
provides a more accurate prediction of the provides a more accurate prediction of the
true population value.true population value.
Unbiased SamplingUnbiased Sampling
To insure an accurate sample, researchers must:To insure an accurate sample, researchers must:
Randomly sample from a population that contains all Randomly sample from a population that contains all
members of that populationmembers of that population
Collect data fr om ALL participant s in the selected C ollect data from A LL participants in the selected
sample.sample.
Completely unbiased samples are rare and truly Completely unbiased samples are rare and truly
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Completely unbiased samples are rare and truly Completely unbiased samples are rare and truly
random samples are often difficult to obtain.random samples are often difficult to obtain.
Researchers tolerate nonrandom samples because they Researchers tolerate nonrandom samples because they
are not trying to estimate population values but are are not trying to estimate population values but are
investigating gene ral relationships bet ween variables invest igating general relat ionships between var iables
within a population.within a population.
Sampling TechniquesSampling Techniques
Probability SamplingProbability Sampling
Each member of the population has a Each member of the population has a
specifiable probability of bein g selectedspecifiable probability of being selected
Simple random sampling: each person has an equal Simple random sampling: each person has an equal
probability of being sele ctedprobability of being selected
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probability of being sele cted
.
probability of being sele cted
.
Stratified random sampling: the total population is Stratified random sampling: the total population is
divided into relevant “strata” (or subdivisions) and divided into relevant “strata” (or subdivisions) and
then members of each strata are randomly selectedthen members of each strata are randomly selected
Cluster sampling: the population is organized in Cluster sampling: the population is organized in
clusters and then a subset of clusters is randomly clusters and then a subset of clusters is randomly
selected, then all individuals within the cluster are selected, then all individuals within the cluste r are
sampled.sampled.
3636 3737
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SamplingSampling

„„ AA populationpopulation is all individuals of interestis all individuals of interest

to a researcherto a researcher

  • • For identical twins research the populationFor identical twins research the population would be all individuals with an identical twin.would be all individuals with an identical twin.

3232

„„ AA samplesample is a subset of the populationis a subset of the population

that is selected to participate in thethat is selected to participate in the

research.research.

  • • 200 identical twins randomly selected from the200 identical twins randomly selected from the population participated in the research.population participated in the research.

Confidence IntervalsConfidence Intervals

„„ Data collected from the sample are usedData collected from the sample are used

to make inferences about the variables ofto make inferences about the variables of

interest in the population.interest in the population.

„„ Inferences can contain error (samplingInferences can contain error (sampling

error) which is estimated and used toerror) which is estimated and used to

3333

error) which is estimated and used toerror) which is estimated and used to

provide aprovide a confidence intervalconfidence interval

  • • A confidence interval is a range of valuesA confidence interval is a range of values drawn from the sample that the researcher isdrawn from the sample that the researcher is 95% sure are true for the population.95% sure are true for the population.

„„ A larger sample size (up to a point)A larger sample size (up to a point)

provides a more accurate prediction of theprovides a more accurate prediction of the

true population value.true population value.

Unbiased SamplingUnbiased Sampling

„„ To insure an accurate sample, researchers must:To insure an accurate sample, researchers must:

  • • Randomly sample from a population that contains allRandomly sample from a population that contains all members of that populationmembers of that population
  • • Collect data from ALL participants in the selectedCollect data from ALL participants in the selected sample.sample. Completely unbiased samples are rare and trulyCompletely unbiased samples are rare and truly

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„„ Completely unbiased samples are rare and trulyCompletely unbiased samples are rare and truly random samples are often difficult to obtain.random samples are often difficult to obtain.

  • • Researchers tolerate nonrandom samples because theyResearchers tolerate nonrandom samples because they are not trying to estimate population values but areare not trying to estimate population values but are investigating general relationships between variablesinvestigating general relationships between variables within a population.within a population.

Sampling TechniquesSampling Techniques

„„ Probability SamplingProbability Sampling

  • • Each member of the population has aEach member of the population has a specifiable probability of being selectedspecifiable probability of being selected „„ Simple random sampling: each person has an equalSimple random sampling: each person has an equal probability of being selectedprobability of being selected

3535

probability of being selected.probability of being selected. „„ Stratified random sampling: the total population isStratified random sampling: the total population is divided into relevant “strata” (or subdivisions) anddivided into relevant “strata” (or subdivisions) and then members of each strata are randomly selectedthen members of each strata are randomly selected „„ Cluster sampling: the population is organized inCluster sampling: the population is organized in clusters and then a subset of clusters is randomlyclusters and then a subset of clusters is randomly selected, then all individuals within the cluster areselected, then all individuals within the cluster are sampled.sampled.

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Sampling TechniquesSampling Techniques

„„ Nonprobability SamplingNonprobability Sampling

  • • No systematic method is used to insure theNo systematic method is used to insure the sample is representative of the populationsample is representative of the population „„ Haphazard samplingHaphazard sampling-- select people wherever you canselect people wherever you can find themfind them „„ Purposive samplingPurposive sampling-- select people who meet someselect people who meet some

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predetermined criteria.predetermined criteria. „„ Quota samplingQuota sampling--pick representative percentages ofpick representative percentages of people to represent the numerical composition of thepeople to represent the numerical composition of the population.population.

  • • These are different from stratified and clusterThese are different from stratified and cluster sampling because there issampling because there is no randomno random selectionselection..

Sampling Methods TermsSampling Methods Terms

„„ Sampling FrameSampling Frame

  • • The actual population of individuals or clustersThe actual population of individuals or clusters from which the random sample is drawn.from which the random sample is drawn.
  • • It is important to consider how well theIt is important to consider how well the sampling frame matches the population ofsampling frame matches the population of

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sampling frame matches the population ofsampling frame matches the population of interest.interest.

„„ Response RateResponse Rate

  • • The percentage of participants in the sampleThe percentage of participants in the sample who completed the survey.who completed the survey.
  • • The lower the response rate the more likelyThe lower the response rate the more likely the sample results will be biased.the sample results will be biased.

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