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UCLA C ENTER FOR HEALTH POLICY R ESEARCH
Section 1: Asset Mapping
Purpose
Asset mapping provides information about the strengths and resources of a community and can help uncover solutions. Once community strengths and resources are inventoried and depicted in a map, you can more easily think about how to build on these assets to address community needs and improve health. Finally, asset mapping promotes community involvement, ownership, and empowerment.
What is a community asset? A community asset or resource is anything that improves the quality of community life. Assets include:
- The capacities and abilities of community members.
- A physical structure or place. For example, a school, hospital, or church. Maybe a library, recreation center, or social club.
- A business that provides jobs and supports the local economy.
- Associations of citizens. For example, a Neighborhood Watch or a Parent Teacher Association.
- Local private, public, and nonprofit institutions or organizations.
When to use Asset Mapping
• You want to start a new local program and need information about available
resources. For example, you are interested in teen mothers finishing their
education. You could draw a community asset map that identifies school drop-out prevention, tutoring, and education counseling programs for young teen mothers. This helps you see what already exists, or if support services are lacking. You may find it is necessary to develop a program to help young mothers finish their education.
• You are making program decisions. An asset map can help you identify community
assets and concerns. The map results help determine new directions for your program or identify new programs that need to be developed. For example, an asset map of food banks and nutrition resources for low-income families in your neighborhood may reveal that there is a lack of programs, or that existing programs are located in areas that are not accessible to families in your service area.
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- You want to mobilize and empower the community. If you involve different community members in constructing the asset map, the process itself can be an organizing tool. For example, mapping local public services and identifying the dollars spent per community member can mobilize residents to lobby city or county council members to improve local public services.
Planning Asset Mapping
Identifying and mapping assets in your community can be easier than you think. The following are the steps to create an asset map.
1.1 Define community boundaries
1.2 Identify and involve partners
1.3 Determine what type of assets to include
1.4 List the assets of groups
1.5 List the assets of individuals
1.6 Organize assets on a map
1.1 Define community boundaries
The first step is to define your community’s boundaries. Remember that geographic boundaries of cities or towns do not always reflect citizens’ perceptions of their community or neighborhood. Decide what streets or landmarks are your boundaries. Use your partnership and residents to decide.
1. 2 Identify and involve partners
Find people and organizations that share your interests. It is also important to involve people and organizations that have different community networks and knowledge about the neighborhood (its resources, residents and problems). Involve key people with a stake in your issue. Finally, involve enough people—community residents, organization staff, or volunteers—to complete all the activities needed to finish the asset map.
1.3 Determine what type of assets to include
There are lots of different types of assets. The most obvious are money and access to economic resources. Others include physical assets (buildings), knowledge and skills, political connections, legitimacy in the community, and access to the public (such as the media and clergy). Identify any specific skills or assets needed to address the issue on which you are focusing. For example, if you are looking at assets around physical activity among children, you may want to identify parks and recreation centers, YMCAs, athletic clubs or leagues, recreation classes at community colleges or after-school fitness programs. Link your purpose with the kinds of assets you want to identify.
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- Public-private governance
- Their available resources (material, facilities, staff)
- Their influence
- Their legitimacy
You now have an inventory of groups and group assets in your community—the associations, organizations, and institutions that are a fundamental part of community life and can be used for community development.
1.5 List the assets of individuals*
Another technique is to compile the assets of individuals. This approach can be more challenging as there are many more people than groups. You can get some of this information from key stakeholders—that is, key people who are familiar and knowledgeable about the community and its residents. You can also develop a door-to- door survey to identify individual assets. However, surveying the community in such a way is expensive and time consuming.
Identifying individual assets works best when working with a small community. The following are some helpful tips:
A. Decide on the community or area you want to cover. B. Identify groups of individuals where asset identification may be helpful. C. Determine the assets you want to identify from individuals and draft your survey questions accordingly. Develop separate questions for knowledge, skills, contacts, and other types of resources of interest to you.
- If taking an inventory of skills, decide what kind of skills you want: academic, computer skills, organizing, parenting, speaking different languages? Be as specific as possible. D. Design a method to ask questions. Different ways of gathering data include:
- Mailing out a survey
- Dropping off a survey at various locations
- Using a door to door survey
- Using a telephone survey
- (^) Adapted fromIdentifying Community Assets and Resources by Bill Berkowitz and Eric Wadud. Retrieved
from Community Toolbox-University of Kansas Work Group on Health Promotion and Community Development, June 17, 2003.
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- Conducting interviews
- Conducting group interviews
Ö Each method has its pros and cons. Test your questions on a sample group and make revisions based on their answers and suggestions.
1.6 Organize assets on a map
Maps are important visual aids that help highlight available resources. Maps also explore resources and assets, and show the relationships among assets. Mapping community assets on street maps allows communities to see if there is a concentration of available programs, service overlaps, gaps in services, and unmet community health needs. The street map may highlight the need for developing programs to meet particular health needs of a community, and be helpful in writing grant proposals and talking to policy makers. The following describes how to map community assets using a street map.
General steps for mapping community assets on a street map:
- Find a map that contains the area you identified in 1.1 above. You can get a map of your community from different sources. Contact your local government (city hall) to see if they have a map of your community. You can also go to the
following websiteshttp://www.mapquest.com, http://maps.yahoo.com or
http://www.thomas.com to find and print out an area map of your
neighborhood. Remember to look for an area map that provides many details of your community and its boundaries, such as major streets, parks, freeways, lakes, or other landmarks.
- Compile a list of resources from 1.4 (groups) and 1.5 (individuals) above. Organize your findings by identifying the type of services provided or type of available skills; note the street address of every resource you have identified.
- Use dot stickers to identify the location of the groups and organizations you have found. Use different colors for different types of resources. This map becomes a visual representation of your findings, and perhaps reveals gaps in services and identifies areas for further work or improvement.
- If you have information on individuals, decide if you want to map each individual (such as mapping key community contacts at their organization’s address) or types of individuals (for example, putting a number on a dot to indicate how many people in an area have nursing degrees).
- Summarize key points about what your members see on the map. You might ask: What are the underused assets? What resources could be included in your activities that are not currently involved? Where are the most obvious gaps, and how might they be filled?
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Figure 1. Map of a Los Angeles Community
This map was retrieved from Healthy-Children-Healthy City Asset Mapping Project at http://www.healthycity.org/
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Figure 2. Asset Map of a Los Angeles Community
Site Legend Basic Needs
Education
Health Care
Mental Health Care and Counseling
Organizational / Community / International Services
This map was retrieved from Healthy-Children-Healthy City Asset Mapping Project at http://www.healthycity.org/
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Examples of asset maps:
- Community Building Resources; Community Capacity Building & Asset Mapping:
http://www.cbr-aimhigh.com/workshops/asset_maps.htm
- Youth Community Asset Mapping (see Mapping Gallery):
http://www.eya.ca/youthmappers/
References:
Boyd Rossing (2000). Identifying, Mapping and Mobilizing Our Assets. Madison, WI:
University of Wisconsin-Madison. Retrieved January 15, 2004, from:
http://www.uwex.edu/ces/lmcourse/PDFs/assets.pdf
Environmental Youth Alliance Youth Community Assets Mapping Initiative (2003).
DRAFT Youth Community Asset Mapping Manual Booklet 3. Vancouver, B.C:Youth
Action Affecting Change. Retrieved January 17, 2004, from:
http://www.eya.ca/yaec/for_rsrch_story_01.html
Kansas University Work Group on Health Promotion and Community Development
(2000).Chapter 3, Section 1: Developing a Plan for Identifying Local Needs and
Resources. Lawrence, KS: University of Kansas. Retrieved June 17, 2003, from:
http://ctb.ku.edu/tools en/sub_section_main_1043.htm /
Kansas University Work Group on Health Promotion and Community Development
(2000).Chapter 3, Section 8: Identifying Community Assets and Resources. Lawrence,
KS: University of Kansas. Retrieved June 17, 2003, from:
http://ctb.ku.edu/tools en/sub_section_main_1043.htm
McKnight, J.L. & Kretzmann, J.P. “Mapping Community Capacity” in Minkler, M. (1997).
Community Organizing & Community Building for Health. Rutgers University Press: New
Brunswick, New Jersey.
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