SEO-Using Web And Networking-Lecture Slides, Slides of Web Programming and Technologies

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SEO

Search^ Engine

Optimization

-^ Process^ of^ making

a^ site^ search^ engine

friendly

is^ probably^ the^ most

important^ aspect^ of

website^ design. • Many^ commercial^ websites

are^ designed^ and

set^ up^ by^ people^ who

know^ little^ about^ search

engine^ optimization.^ –^ How^ to^ give^ the^ search

engines^ what^ they^ need

to see^ when^ they^ index^ a

site?

Every^ little^ bit

helps

-^ There^ are^ a^ lot^ of

small^ things^ to^ do^

when

designing^ or^ re‐designing

a^ site^ to^ get^ better

rankings^ in^ the^ search

engines.

-^ There^ is^ no^ one^ magic

to^ get^ top^ placement

at

a^ search^ engine^ for

any^ website.

-^ Small^ things^ add^

up^ to^ excellent^ placement

in

the^ search^ engines^

for^ the^ key^ words^ selected

which^ are^ relevant^

to^ web^ pages.

Page^ specific^ optimization • Optimize^ more^ than^ one

page^ of^ website^ for

the^ search^ engines. • Optimize^ home^ page

for^ single^ most

important^ keyword

phrase^ and^ other^ pages

for

different^ key^ word^

phrases. – If you sell different products^ on^ different

pages, each^ page^ can^ be^ optimized

for^ that^ particular product.

Where^ to^ do^ seo? • The pages^ you^ want^ to^ optimize

are^ the^ pages

you^ want^ people^ to

find^ — those^ pages

with

content^ about^ your

service^ or^ product‐‐

whatever^ you^ are^ selling.

Database‐driven

website

-^ If^ you^ have^ a^ database

‐driven^ website,^ there

are^ special^ concerns.^ –^ http://www.wordsinarow.com/database.html

Site^ from^ scratch • http://www.wordsinarow.com/seo

‐technical‐

points.html

Optimizing^ flash

files

-^ Optimizing^ Flash^ files^ –^ http://www.jehochman.com/articles/seo

‐friendly‐ flash.shtml • Up‐to‐date^ late‐^2010 summary

of^ the^ pros^ and cons^ of^ trying^ to^ optimize

Flash

-^ http://www.websitemagazine.com/content/blogs/posts/archive/2010/11/12/now

‐searching‐flash‐google

‐ indexing‐swf‐ content.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter

Pick^ a^ Good^ Web

Hosting^ Company

-^ What^ type^ of^ website

hosting^ company^ do

you

have?^ –^ This^ can^ be^ very^ important

to^ the^ search^ engines.

-^ Free^ website^ hosting

is^ usually^ bad^ for^ search engine rankings, for several^ reasons.

Is^ Your^ Web^ Host

Spider^ Friendly?

-^ For^ a^ detailed^ article

about^ how^ your^ website

hosting^ company^ can

affect^ your^ rankings

in

the^ search^ enginehttp://www.netmechanic.com/news/vol5/promo_no6.htm

Banned^ by^ association • If web hosting^ company^ has

some^ "bad^ hats" (spammers^ or^ pornographers

or^ whatever)^ who have^ been^ banned^ from

search^ engines^ for^ good reason,^ your^ site^ could

also^ be^ banned^ "by association"^ because,

to^ the^ Search^ Engine

your site's^ IP^ address^ looks

to^ be^ that^ of^ the^ bad

hats.

-^ In^ the^ eyes^ of^ the^

search^ engines^ it^ has

an identical^ numeric^ IP^

address^ ‐‐^ the^ one^ that belongs^ to^ the^ web^ hosting

company.

Static^ IP^ Check • Call or email your^ web^ hosting^ company

and^ find out^ whether^ your^ IP^

address^ for^ your^ site

is^ static or^ dynamic. • If^ it^ a^ static^ IP^ address,

they^ should^ be^ able

to^ tell you^ exactly^ what^ your

static^ numeric^ IP^ address is. • You^ should^ be^ able^ to

substitute^ your^ numeric

IP

address^ after^ the^ "http://______",

type^ that^ into your^ browser^ and^ go

directly^ to^ your^ website.

Hosting^ Solutions

with^ Static^ IPs

-^ Website^ hosting^ from

Data393^ will^ set^ up^ hosted

websites on^ their^ server^ with^ static

IP^ addresses.

-^ If^ your^ hosting^ company

does^ not^ offer^ static^ IP^ addresses, then it is preferred to change^ web^ hosting^ company.

-^ Godaddy.com^ offers^ cheap

hosting^ with^ a^ dedicated

static IP^ address^ for^ an^ extra^ $3.00/month. • WebWizards.net^ also^ offers

inexpensive^ hosting^ and

a dedicated^ static^ IP^ address.

Figure^ Out^ Key

Word^ Phrases

-^ Your^ next^ step^ should

be^ to^ do^ some^ homework

and figure^ out^ what^ your^ key

word^ phrases^ should^ be

for your^ website^ pages. • You^ need^ to^ make^ a^ short

list^ of^1 or^2 key^ word phrases^ for^ each^ page^

of^ the^ site^ you^ want^ to

optimize.

1.^ Each^ phrase^ should^ be

no^ more^ than^ three^ or^ four

words.

2.^ It^ is^ okay^ if^ the^ same^ words

are^ in^ more^ than^ one^ key word^ phrase.3. It^ is^ okay^ if^ some^ of^ the^ pages

overlap^ their^ keyword phrases.