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Shopify Foundations exam - Shopify 101.
Save 2 key players in Shopify's ecosystem - ANSWER- Merchants and partners Merchants - ANSWER- People who use shopify to start / grow / run their businesses.
- Sell a variety of products / services to customers around the world. Shopify partners - ANSWER- Offer professional services to merchants and help introduce them to Shopify
- Directly influence merchants' success How do Shopify partners work with merchants? - ANSWER1. Themes (building and selling themes)
- Apps (building and selling apps)
- Stores (developing stores/store setup)
- Services (offer services to grow their business) Types of partnerships - ANSWER1. Product partnerships (Builds solutions that meet many merchants' needs e.g. Shopify Plus Certified App Program)
- Foundational partnerships (Provides essential technologies that power the basic functions of the Shopify platform e.g. Facebook or Stripe)
- Growth partnerships (Help merchants grow and bring new merchants onto the platform e.g. Shopify Partner Directory; Affiliate program) 2 types of product partners - ANSWER1. Foundational (Provide fundamental technologies (OS, services, apps) that Shopify relies on in order to deliver and sustain our core product e.g. Stripe, Facebook, Google)
- Ecosystem (Build and provide third party 1: many solutions that are not native to our Shopify platform. This allows merchants to seek out third party apps, payment gateways or themes for non-customized solutions e.g. App, theme, channel and payment gateway developers who may sell their services on Shopify's App/Theme Stores and Marketplaces) Growth partnerships - ANSWER- Increase the volume of merchants onboarding into the Shopify ecosystem
- Accelerate merchant growth and success once on our platform (e.g. Agency Partners, experts, and affiliate partners) Highest tier of Growth Partnerships = Plus Agency Partners *note: "Agency Partners" = small or large company (not freelancer) who serves one or many merchants Merchant categories - ANSWER1. Pre-commerce (start of business journey / part time / side hustle)
Advanced *Starter plan also available for selling through social media channels and messaging apps What do merchants have access to? - ANSWEROnlines stores, sales channels, 24/7 support, marketing tools, shipping resources, and many other key platform features *Specific range / number of features varies by subscription level What is Shopify Plus? - ANSWERAll-in-one platform for high-volume and high- growth businesses with custom offerings and support beyond the other Shopify plans. Shopify Plus merchants need to build for large order volumes, complex business systems, wholesale relationships, international markets, and new sales channels. How do Partners work with Shopify and Shopify Plus merchants? - ANSWERThe majority of Shopify Partners will work with core merchants (far more of them than Shopify Plus merchants). Merchants will often hire Partners to do things like develop themes, build custom apps, and build online stores.
Shopify Plus merchants often have more complex needs that they rely on Partners to fulfill, like bespoke website features or custom integrations with third party platforms. Why merchants use Shopify - ANSWERStability and trust High ROI Ease of use Scalability Innovation Flexibility Impact and values What is the Shopify Partner Program? - ANSWERFree to join (register through the Shopify Partner website). Lets you experiment with the Shopify platform through unlimited development stores (free Shopify stores you can use as a template to build and develop your clients's store, and act as a developer environment to test your recently built themes or apps)
- Access to training courses, in-depth documentation and other resources that will help you learn about Shopify and grow your own business
Increasing sales and revenue Systems integration How does revenue sharing work for partners? - ANSWERRevenue share for
- Referring new merchants
- Upgrading existing ones
- Or developing and selling Shopify products like apps and themes *Revenue sharing options, benefits, and conditions depend on the method of referral and the type of work the Partner performs What is the Shopify Plus Partner Program? - ANSWERShopify Plus Partners = a network of Service and Certified App Partners that help merchants build, migrate, and grow their business on Shopify Plus.
- Exclusive to trusted Partners who deliver high-quality work and excellent customer service.
- Dedicated to helping merchants grow and get the most of the Shopify Plus platform. Shopify Plus Partners: Shopify typically works with the following types of organisations - ANSWERDesign and development agencies Digital marketing agencies System integrators
Enterprise consultants What is the Shopify Affiliate Program? - ANSWERMembers are entrepreneurs, educators, influencers, and content creators who teach their audience about entrepreneurship with Shopify. + people who refer entrepreneurs to Shopify. Free to join. Letes participants monetise their audience and earn commissions from each new Shopify merchant referral. Affiliates can earn a commission for each user who signs up for a paid plan with their unique affiliate tracking link. Applicants for the Affiliate Program should meet the following requirements:
- Own and run an active website
- Have an established audience
- Create original content (courses, blog posts, etc)
- Have experience with commerce, Shopify, or other ecommerce platforms
- Have read the Shopify Affiliate Marketing Program Terms What is the Shopify Admin? - ANSWERA one-stop dashboard where merchants can set up their store, configure their settings, and manage their business. Shows information about daily tasks, recent store activity, and the core aspects of their Shopify business, including orders, products, and customers.
2 types of apps - ANSWER1. Public apps (available publicly and are either listed and searchable in the Shopify App Store or are unlisted and not searchable, but can still be downloaded from a listing page that uses a Shopify App Store URL)
- Custom apps (built exclusively for a single Shopify store, not listed in the Shopify App Store) Sales channels - ANSWERAllow merchants to advertise and sell in places beyond their online store, like through online search, in-person locations, or on social media. Include online store, POS, Shop app and Shop Pay, Google, social media *Sales Channels are added to stores through the Sales Channels section of the admin. Once Channels are added, the Admin will display their data in one location. Shop app - ANSWERA shopping destination app that customers can use to browse and buy products from their favorite merchants, track packages, and engage with brands. Shop Pay - ANSWEROffers fast and convenient checkout by saving and prefilling customer information, leading to more sales. *Available in online stores, in the Shop app, and through social channels e.g. FB, IG, Google
Shop Pay Installments - ANSWERA buy now, pay later solution for merchants. It gives customers more flexibility at checkout by letting them pay over time, while merchants get paid in full upfront. There's no fee and customers are offered flexible payment plans. Shopify Capital - ANSWEROffers merchants quick and easy access to funds that will help them grow their business. Capital saves them the time and effort of applying for loans through a traditional lender, and offers flexible payback options like percentage of their sales. Shopify Payments - ANSWERLets merchants accept credit cards and other popular payment methods instantly (included with all Shopify accounts - just has to be turned on) Shopify Balance - ANSWERA money management account that makes it easy to manage a store's payments and transactions from one place. Merchants can also earn cashback and receive partner offers when they use your Shopify Balance card. Shopify POS - ANSWERManage daily operations and accept payments from anywhere. Combines hardware and software, unifying in-store and online sales to bridge the gaps between the website, social media, and POS. Merchants can sync inventory everywhere they sell and offer seamless shopping options for buyers like local pickup, local delivery, ship-to-home, and the option to email cart details to the buyer. 2 subscription options for the Shopify Retail POS app - ANSWER1. Shopify POS Lite (included with all Shopify plans. Recommended for online sellers who occasionally sell in person.)
