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Material Type: Notes; Class: Inter Microeconomic Theory; Subject: Economics; University: University of Illinois - Urbana-Champaign; Term: Unknown 1989;
Typology: Study notes
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Answers to True/False Questions
False_ The profit maximization model of the firm is invalidated if managers are able to maximize profits using rules of thumb and professional experience rather than explicit optimization.
False_ The first order conditions of optimization provide the conditions for a maximum, while the second order conditions of optimization provide the conditions for a minimum.
True_ A manager who operates a firm to maximize value of his compensation is behaving according to the optimization hypothesis.
False_ The optimization hypothesis says that the firm’s management will choose its actions so as to maximize the firm’s profits.
True_ The only function with a derivative equal to itself is the exponential function.
True_ If managers are able to profit maximize by trial and error, one can use optimization based models to describe firm behavior.
False_ The first order conditions of optimization provide the necessary conditions for a minimum, while the second order conditions of optimization provide the necessary conditions for a maximum.
False_ If a manager of a firm makes his managerial decisions to maximize the firm’s profit per unit output, then this manager does not behave in accordance with the optimization hypothesis.
Answers to Short Questions
a. Which of the values of x shown above would satisfy the first order conditions of maximization of the function?
They are , , and.
b. Which of these values of x would satisfy both the first and second order conditions of maximization?
They are and.
c. Which of the values of x shown above would satisfy the first order condition of minimization of the function?
The first order condition of minimization is the same as the same as the first order condition of maximization. Therefore, the values of x that satisfy the first order condition of minimization are , , and.
d. Which of these values of x would satisfy both the first and second order conditions of minimization?
There is only one such value of x and it is.
The first order condition of maximization is the same as the first order condition for minimization. Therefore, the values of x that satisfy the first order conditions of maximization are , , and.
d. Which of these values of x would satisfy both the first and second order conditions of maximization?
They are and.
It is
It is equal to
What is the derivative of with respect to z? [Hint: you will need to use the chain rule.]
The derivative of with respect to z is given by the chain rule as:
We will first evaluate separately each derivative on the right hand side of the above expression.
Therefore,
Substituting the expression for above yields:
This in turn simplifies to:
pay for oranges? Show your answer using calculus.
Using the ratio rule, we can calculate the derivative of the per-unit-of-weight willingness to pay for oranges as follows:
The firm obtains revenue from 3 regions: The North, the South, and the West. The revenue (in millions of dollars) that the firm obtains from these regions depends on the number of minutes, A , consumers are exposed to this advertising and is given by
and
It is clear that greater exposure to the commercial, the greater the revenue in the North and the South, but in the West, too much advertising eventually turns consumers off (you can verify this claim by calculating the derivative of with respect to A and showing that it is negative for very high values of A ). Given that the advertising is broadcast nationally, the value of A will be the same for all three regions.
The firm wants to determine what is the level of advertising (in minutes) that will maximize its profit. Assume that there are no other costs; thus profit equals the sum of revenue from the three markets minus the cost of the advertising.
a. What are the profits of the firm as a function of the minutes of advertising bought?
Adding up the revenues from the three regions and subtracting the advertising costs, we obtain the profit function of the firm in millions of dollars to be
which simplifies to
b. What is the optimal amount of money spent on this campaign?
Maximizing with respect to A yields the First Order Condition
Simplifying and solving for A , we obtain
This is the optimal amount of advertising in minutes. Given that each minute costs $ million, the optimal expenditure in millions of dollars is 4.
c. What is the revenue from each region at the optimal advertising expenditure?
Substituting A = 4 in the three revenue expressions above we obtain
a. What is the value of K that maximizes the rate of return on physical assets?
The first order condition of maximizing the rate of return with respect to K is
b. Would a manager that wants to maximize the firm’s profits increase the size of the firm (i.e., choose a higher value of K ) or decrease it (i.e., choose a smaller value of K )? [Hint: Plot the profit function to see what it looks like before you take any derivatives.]
There are two ways to answer this question. The first is to graph the profit function. It looks like this:
The function is monotonically increasing in K. There simply is no finite optimal size: the bigger the firm the better. Therefore, a manager that limits the size of the firm to 4/25 (which is the solution in part (a) above) is certainly keeping the firm too small.
The other way to answer this question is to evaluate the derivative of the profit function at K =4/25. The derivative of the profit function is
This is positive for every value of K , including for K =4/25. Therefore, not only is a firm with a size of capital stock of 4/25 too small, but a manager should expand the size of this firm as much as possible.
The income he earns is a function of the effort, E , be puts into his work. This function is given by
However, the more effort he puts, the more stress and pressure he feels, which reduces his
The firm’s profits are equal to its revenues minus its costs.
a. Write down the firm’s profit function (i.e, write the expression for its profits).
b. What choice of output maximizes the firm’s profits? How does this choice respond to an increase in the market price?
Maximizing the profit function with respect to output yields the First Order Condition
which solving for q*^ yields
The higher the market price, the higher the profit maximizing choice of output.
c. Derive the firm’s profits at the profit maximizing choice of output.
The profit function, when the firm is choosing the optimal level of output, is given by:
Notice that in denoting the profit function by we make explicit the dependence of the profits (evaluated at the optimal choice of output) on the market price.
Also note that the profits at the optimal level of output do not depend on the firm’s output since that decision has been already solved out in terms of price.
d. How high must the price be for the firm’s profits to be positive. [That is, compute the lowest price at which the firm’s profits will not be negative.]
For we need
When the price equals , the profits of the firm drop to zero. For prices that are even
lower, profits turn negative.
a. What are the firm’s profits if the firm has no capital?
When K = 0, the profits of the firm are