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An overview of business growth, discussing the advantages and disadvantages of growing a business, different types of expansion, and practical considerations. It covers slow growth through organic means and rapid growth through acquisitions, with information on government support and common mistakes to avoid.
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Growth and development: The series of changes to the shape, size, components, and functions of an individual organism that occur overtime as the organism progresses from its initial form to full size and maturity.
Once your business has been running for a while, you will reach a stage where you need to decide whether to grow. This is an important decision because business growth has both advantages and disadvantages.
To make this decision you need to know how your business is currently performing. This will help you to identify areas with growth potential.
Once you have identified where your business can grow, you need to decide how. This will depend on what you are trying to achieve.
This guide explains the advantages and disadvantages of growing your business, the different types of business expansion, and what you need to do to make it happen. It also has information about government support that's available, as well as some of the common mistakes that businesses make and how to avoid them.
Slow growth
A business can choose to grow slowly but steadily, or it can try to grow quickly. Rapid growth may be more profitable, but is often achieved through moving into new, untried areas - so it is rarely as safe as slow but steady growth.
One way you can achieve rapid growth is by buying another business. You could buy the whole business, or you could just buy part of it. The business could be one of your competitors, or it could be a business that would complement the range of goods and services that you supply.
There are a number of issues to think about when considering buying another business - for more information, see our guide on mergers and acquisitions.
Organic growthOrganic growth typically takes longer than growing by buying another business, but tends to be safer. This is because you are growing by doing more of what you are already good at. You can grow organically by selling:
your existing product range to new customers your products in new geographical areas via additional distribution channels e.g the internet or a wholesaler
In order to sell your existing product range to new customers or extend it to new geographical areas, you may simply need to launch an advertising campaign or expand your sales force.
If you decide to grow organically by using additional distribution channels, you need to make sure that this generates new sales rather than simply taking sales from your existing distribution channels.
Another way to grow organically is to sell new products to your existing customer base. For example, if you are a travel agent you could also start selling travel insurance to your customers.