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Semester 1 Repeat Examinations 201 1 / 201 2
Exam Code(s) Exam(s) Masters of Information Technology
Module Code(s) MG5^33
Module(s) Strategic Management
Paper No.
External Examiner Professor Frank McDonald
Internal Examiner Dr. Kerrie Fleming*
Instructions: Candidates are required to answer 2 questions from 5. All
questions will be marked equally. This paper accounts for 80% of the module.
Duration^2 hrs
No. of Pages 2 (including cover page) Discipline(s) Strategic Management
Requirements None
MCQ Handout Statistical Tables Cambridge Tables Graph Paper Log Graph Paper Other Materials
Time Allowed: Three Hours
Candidates must answer 2 out of 5 questions
(Please include reference to existing frameworks, literature and industry examples)
- Discuss the frameworks to assess the attractiveness of the smart phone industry or social media market for new entrants. Critically evaluate their relevance to contemporary markets.
- ‘Capabilities of an organisation contribute to its long term survival or competitive advantage’. Discuss
- ‘Competitive strategy is concerned with how a strategic business unit achieves competitive advantage in its domain of activity’ Discuss using a comparison between Generic and Hypercompetitive strategies.
- Discuss how the recent downfall of large financial institutions such as Lehman Brothers (financial services firm) and others may have been prevented by more stringent corporate governance structures.
- Compare open and closed innovation and determine which is the most effective for small or large firms in the current economic environment.
