AMA PCM Content Marketing Exam
Practice Questions + correct answers
graded A+
Contractors, agency writing services, and freelancers are examples of ________.
A. External team
B. Internal team
C. Thought leadership creators
D. CMI recommended resources
E. Agency services
A. External team
Matching content with the stage of a prospect in the sales funnel __________.
A. Is nice but not necessary
B. Allows for the right message at the right time
C. Is rarely possible because of mass communication strategies
D. Is not necessary because consumers adapt content in their information processing to the right
context
E. None of the above
B. Allows for the right message at the right time
Authoritative, professional, conversational, scientific, and humanistic are types of _______ .
A. Content
B. Content categories
