Introduction:
The main purpose of writing this case study is to understand how the
market of socio-environmental restoration companies is developing. We
chose "enVie Atelier", whose members helped us to perfect our work.
Strategy statement:
Company History:
EnVie is a Belgian social enterprise based in Anderlecht, Brussels. They
make soup from Belgian farmers' leftover fresh vegetables. These soups
are made by a group of people who (re)entered the workforce after long
periods of unemployment. (enVie Atelier, 2022)
EnVie was born in 2018 at the initiative of Naomi Smith, seduced by the
concept of a socially, environmentally, and financially sustainable
company. Before moving to Belgium, Naomi Smith tried the UK's first
social enterprise catering project, cooking soup with women in need.
She tried to develop in Belgium a similar business project as part of her
philosophy of supporting disadvantaged groups, fighting food waste, and
having a positive impact on the environment. The project became a reality
in 2016 through a meeting with the world's leading potato company,
McCain Belgium.
EnVie is dedicated to two missions: fight against food waste & for social
inclusion. (Good food Brussel, 2022)
Now that we have more knowledge about the business, we can develop a
sentence which would define the company's strategy.
Strategy statement:
There are three basic elements of a strategy statement: the objective, the
scope, and the competitive advantage (MaRs, 2021). These points are
developed in the appendix.
“EnVie Atelier fights for the environment, while aiming to facilitate job
creation and promote healthy eating by selling soups made from surplus
food in Belgium, in order to participate in a more sustainable economic
transition”
Appendix:
Strategy statement:
