CHEAT SHEET
Cheat Sheet: SWOT Analysis Research
To Crack Your Competition
SWOT Analysis is a simple method for making sense of your competitive landscape.
It will help you visualize how to make the biggest impact and
where to spend your time.
To get started, you’ll need to detail certain aspects about your business and your
competitors. And you’ll sort all those details into four categories: Strengths,
Weaknesses, Opportunities, and Threats (hence the name “SWOT”).
For your own business AND those of your competitors, answer the following
questions. Be sure to ponder these questions as they relate to:
- Business Model
- Product or Service
- Day-to-day business operations
- Internal resources
- Pricing
- Positioning
- Brand
Strengths:
What advantages does your business have?
What does your business do better than any other?
What unique resources do you have that others don’t? (e.g.- your talent, experience,
connections, etc.)
What do other people in your industry (or your customers!) see as your strengths?
What factors usually give you the sale over your competitors?
Weaknesses:
What could you improve?
What should you avoid?
In what areas do you have fewer resources than others?
What are other people in your industry most likely to view as a weakness?
What factors usually lose the sale for you?
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The Profitable Digital Marketing Plan
Cheat Sheet
