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A SWOT Analysis Worksheet to help academic units identify and evaluate their internal strengths and weaknesses, as well as external opportunities and threats. The worksheet includes questions and examples to guide the analysis process for various aspects of the unit, such as students, advising practices, assessment system, academic support, financial support, student contributions, and resources.
Typology: Exercises
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SWOT Analysis is an effective way of identifying the Strengths and Weakness of a unit, as well as examining the Opportunities the unit hasand Threats posing a risk to the unit to be as effective as it can be. As the SWOT Analysis is used, question and statements under eachcategory can be used to provide some guidance in how the unit responds.
What do you(Department/Facultydo well? Successes?Reputation? Excel? ^ Skills/Resourcesoffered Examples:
Sufficient students inthe department ^ Faculty have beensuccessful in grantwriting/funding ^ Faculty willing toteach online courses ^ Students indepartment areacademicallyprepared ^ Faculty are alsoexcellent advisors
What could beimproved? ^ What do you dobadly? ^ What do you needto avoid/correct? Examples:
Not enoughdollars to attract(or keep) keyfaculty ^ Faculty haspublished veryfew peer-reviewedjournal articles ^ Students notwilling to leavearea foremploymentopportunities ^ Retention rates arelower than average
Where are the goodopportunities facingthe program? ^ What strengths canbe expanded? ^ What are theinteresting trends inthe profession(s)? Examples:
Graduates are beingrecruited foremployment ^ Partnerships withlocal communitycolleges ^ Internships withlocal employersreadily available ^ Many goodapplicants forgraduate program
What obstaclesdoes the unitface? ^ What is thecompetitiondoing? ^ Are there changesin the profession? ^ Is changingtechnology athreat? ^ Things that mighthinder programdelivery. ^ Conditionsexternal to theunit that has anegative effect. Examples:
University forcedto cut budgets ^ State cutsgraduate programdue to lowcompleters ^ Faculty are“lured” away
SWOT Analysis is an effective way of identifying the Strengths and Weakness of a unit, as well as examining the Opportunities the unit hasand Threats posing a risk to the unit to be as effective as it can be.
As the SWOT Analysis is used, questions and statements under each
category can be used to provide some guidance in how the unit responds.
What do you(Department/Faculty dowell? Successes?Reputation? Excel? ^ Skills/Resourcesoffered.
What could beimproved? ^ What do you dobadly? ^ What do you needto avoid/correct?
Where are the goodopportunities facingthe program? ^ What strengths canbe expanded? ^ What are theinteresting trends inthe profession?
What obstaclesdoes the unit face? ^ What is thecompetitiondoing? ^ Are there changesin the profession? ^ Is changingtechnology athreat? ^ Things that mighthinder programdelivery ^ Conditionsexternal to the unitthat has a negativeeffect.
Using Results of SWOT Analysis Questions to Consider:
How can strengths be used to take advantage of the opportunities?
2.^ How can strengths be used to counteract threats? 3.^ How can you convert weaknesses to strengths or avoid them? 4.^ How can you overcome weaknesses to counteract threats?
Advising Practices
Assessment System – Inwhat ways do you assessstudent performance?
Financial Support
Student Contributions/Awards/Achievements
Graduating Student Survey(University Planning andAssessment Office)
Alumni Information/Survey
Further study andsubsequent degrees(Data Reporting Form E)
Employer Survey
Equipment
Facilities
Student Support Services(Writing Lab, Math Lab,Tutoring, etc.)
Student Organizations